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Google Store is the home for all things Fitbit. Shop below or get help with your Fitbit account here.
Smartwatches and trackers to keep you moving.
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Smartwatches
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Trackers
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Compare products
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Accessories
Hit your gifting goals.
Check off their wishlist with smartwatches and trackers.
Hit your gifting goals.
Check off their wishlist with smartwatches and trackers.
Now in two sizes
Google Pixel Watch 3
Goals. Guidance. Gorgeous.
Fitbit Charge 6
Redefine your routine.
Fitbit Ace LTE

Know where your wild things are.

Requires Ace Pass data plan ($9.99/mo).
Fitbit Sense 2
Manage stress and sleep better.
Fitbit Versa 4
Designed for fitness.
Get 2 years of data for your smartwatch on us when you buy any Pixel Watch 3 (LTE).
Data from Google Fi Wireless to power your messaging, navigation, and music on the go. Texting works with your current phone number at no extra cost. Calling not supported. Return of the watch terminates data service.
Get 2 years of data for your smartwatch on us when you buy any Pixel Watch 3 (LTE).
Data from Google Fi Wireless to power your messaging, navigation, and music on the go. Texting works with your current phone number at no extra cost. Calling not supported. Return of the watch terminates data service.
Which one is right for you?
Deep dive into the technology.
Fitbit app
Designed to keep you close to your goals, boost your motivation, and show your progress throughout your health and fitness journey.
Google apps
Get there faster. Make purchases simpler. Welcome Google Maps and Google Wallet to your Fitbit smartwatch.
Daily readiness score
Optimize your routine with a score that gives personalized workout intensity and recovery recommendations based on your body.
Fitbit app
Designed to keep you close to your goals, boost your motivation, and show your progress throughout your health and fitness journey.
Google apps
Get there faster. Make purchases simpler. Welcome Google Maps and Google Wallet to your Fitbit smartwatch.
Daily readiness score
Optimize your routine with a score that gives personalized workout intensity and recovery recommendations based on your body.
Cross the finish line with help from the Pixel Watch 3.
Stay motivated, maximize performance, create the perfect run routine, and more.
Cross the finish line with help from the Pixel Watch 3.
Stay motivated, maximize performance, create the perfect run routine, and more.
Fitbit Premium
Boost your fitness routine with Fitbit Premium.
Get advanced insights, personalized recommendations, and energizing workouts. Get started with 6 months of Fitbit Premium included with your smartwatch or tracker.,
The Fitbit app displaying a full body strength workout included with Fitbit Premium.The Fitbit app displaying a full body strength workout included with Fitbit Premium.
Accessories
Bands
Power, cables, and adapters
Bands
Power, cables, and adapters
More from the Pixel portfolio.New
Pixel 9 ProAll pro. Pure magic.
New
Pixel Buds Pro 2Light ears ahead.
Pixel TabletHelp in your hand. And at home.
New
Pixel 9 ProAll pro. Pure magic.
New
Pixel Buds Pro 2Light ears ahead.
Pixel TabletHelp in your hand. And at home.
Power your population health programs with Fitbit Enterprise.
Power your population health programs with Fitbit Enterprise.
Why buy on the Google Store.
Trade in your old watch and save.
Preferred Care for added protection.
Finance your watch.
Free shipping.
1
Ace Pass data plan required. Works with most phones running Android 11.0 or newer or iOS 15 or newer. Requires Wi-Fi for setup. Setup for users under 13 requires parent and child Google Accounts, and parent’s use of Fitbit Ace app on parent’s compatible phone. Older users require Google Account and Fitbit Ace app on user’s compatible phone. See g.co/fitbitace/info for more information.
2
Works with most phones running on Android 10.0 or newer. Requires Google Account, Google Pixel Watch app, and internet access. Some features require a Fitbit mobile app and/or paid subscription. Google apps and services and Fitbit Premium content and features are subject to change and may not be available in all countries or languages. Google Pixel Watch is not compatible with Android (Go edition). See g.co/pixelwatch/specs for technical and device specifications.
3
Fitbit Premium content and features may change. Content recommendations are not available in all countries and may be in English only.
4
With eligible device purchase. New and returning Fitbit Premium members only. Must activate membership within 60 days of device activation. Valid form of payment required. After the 6-month period, subscription will renew at $9.99 monthly or $79.99 annually (based on your registration). Cancel anytime. Membership cannot be gifted. Content and features may change. See g.co/fitbitpremium/help for more details. Full terms: g.co/pixelwatch/fitbitpremium-tos.
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Trade-in values vary based on condition, year, and configuration of your eligible device, and are subject to change upon inspection. Watch trade-in credit will be issued as a refund back on the specific form of payment used for the watch purchase at Google Store or in the form of Store Credit if the purchased watch has already been returned. Refund is based on (and paid after) watch received matching the description provided at time of estimate. Watches sent for trade-in must be received within 30 days of initiation of trade-in process, provided the purchased device has not been returned during that time. Additional trade-in terms are located here: store.google.com/intl/en-US_us/about/device-trade-in.html
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All orders that ship free use the lowest-cost option unless otherwise noted.
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Fitbit Ace Pass is a paid data plan that is required to access most features. Valid form of payment and Google Account required. Ace Pass renews until you cancel. Cancel anytime. No refunds for partial billing periods. See g.co/fitbitace/info for more information.
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Get 2 years of data for your smartwatch on us when you buy any Pixel Watch 3 (4G LTE). Data from Google Fi Wireless to power your messaging, navigation, and music on the go. One Google Fi Wireless data offer per purchase of Pixel Watch 3 41mm with 4G LTE or Pixel Watch 3 45mm with 4G LTE. Texting at no extra cost, but requires an active wireless phone plan. Voice calling over LTE is not supported. Offer is valid while posted on store.google.com. To redeem the offer, follow instructions in the email from Google Fi Wireless sent after purchase of the watch, and activate data offer within 60 days of shipping (if ordered on store.google.com) or 60 days of purchase (in physical Google Store locations) to receive a full 2 years of service. Activation of offer requires acceptance of the Google Fi Wireless Terms of Service. US residents with US shipping addresses only. Must be 18 years or older. A Google Fi Wireless phone plan is not required. Offer cannot be used with another device, and return of the watch terminates data service. The offer cannot be combined with an existing carrier service plan on the watch or with use of Safety Signal. Data offer is non-renewable at the end of 2-year period. Purchase must be made on Google Store US. Not valid for cash or cash equivalent. Void where prohibited.

To use data and texting, you must set up and pair your watch with a compatible phone, and your phone must have an existing phone number and texting provider. Texting also requires the Messages by Google app. 4G data speed is included with the offer up to 500 MB per month, after which usage, data will slow to 256 kbps. Data will be capped at 1 GB per month. Data is available in the US only. Some features, like location sharing and music streaming, may require you to install supporting applications (such as Google Maps and YouTube Music) on your watch and paired phone.

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Save up to $30 on select Fitbit smartwatches and trackers. Starts August 11, 2024 at 12:00 am PT and ends August 25, 2024 at 11:59pm PT, while supplies last and subject to availability. US residents only. Must be 18 years or older. Unless otherwise stated, offer cannot be combined with other offers and is not transferable. Purchase must be made on Google Store US. Not valid for cash or cash equivalent. Void where prohibited.