This year, turn resolutions into results with insights from Pixel and Fitbit.Shop New Year’s deals

Fitbit Official Site for Activity Trackers & Smartwatches

The Google Store is the home for all things Fitbit.

Shop below or get help with your Fitbit account here.

Pixel and Fitbit keep you moving.

New
Front view of a Pixel Watch 4 with the Active Sport Band in Moonstone.
Google Pixel Watch 4
Front view of a Fitbit Charge 6 in the color Coral.
Google Pixel Watch 3
Fitbit Charge 6
Fitbit Inspire 3
Fitbit Versa 4
Fitbit Sense 2
Fitbit Ace LTE
Four devices side by side, from left to right: Pixel Watch 4, Fitbit Versa 4, Fitbit Charge 6 Tracker, and Fitbit Inspire 3 Tracker.
Compare Smartwatches & Trackers
Three Pixel Watch Bands placed side by side.
Pixel Watch Bands
Three Fitbit Bands placed side by side.
Fitbit Bands

See your progress in real time.

Track your New Year’s fitness goals with deals on the latest watches and trackers.
  • Available in two sizes

    Google Pixel Watch 4

    Precision crafted. Performance ready.
    Available in two sizes

    Google Pixel Watch 4

    Precision crafted. Performance ready.
    The Pixel Watch 4 with the Active Sport Band in Moonstone.
    The Pixel Watch 4 with the Active Sport Band in Moonstone.

  • Fitbit Charge 6

    Redefine your routine.

    Fitbit Charge 6

    Redefine your routine.
    The Fitbit Charge 6 in the color Coral.
    The Fitbit Charge 6 in the color Coral.

  • Fitbit Ace LTE

    Know where your wild things are.

    Fitbit Ace LTE

    Know where your wild things are.
    A floating Fitbit Ace LTE with the Moovin' Band surrounded by an eejie, eejie items, and games.
    A floating Fitbit Ace LTE with the Moovin' Band surrounded by an eejie, eejie items, and games.

  • Fitbit Sense 2

    Manage stress and sleep better.

    Fitbit Sense 2

    Manage stress and sleep better.
    A person waking up in bed behind a front view of the Fitbit Sense 2 in the Lunar White color.
    A person waking up in bed behind a front view of the Fitbit Sense 2 in the Lunar White color.

  • Fitbit Versa 4

    Designed for fitness.

    Fitbit Versa 4

    Designed for fitness.
    An angled view of the Fitbit Versa 4 in the Waterfall Blue color.
    An angled view of the Fitbit Versa 4 in the Waterfall Blue color.
A Google Pixel Watch 4 in Moonstone and a Fitbit Charge 6 in Coral, placed side by side.

Which is right for you?

A Google Pixel Watch 4 in Moonstone and a Fitbit Charge 6 in Coral, placed side by side.

Which is right for you?

Technology to help transform your health.

The Fitbit app home screen. It shows the number of steps, stress management score, sleep time, and zone minutes.
The Fitbit app home screen. It shows the number of steps, stress management score, sleep time, and zone minutes.
The Fitbit app home screen. It shows the number of steps, stress management score, sleep time, and zone minutes.
The Fitbit app home screen. It shows the number of steps, stress management score, sleep time, and zone minutes.

Fitbit app

Designed to keep you close to your goals, boost your motivation, and show your progress throughout your health and fitness journey.
A cyclist laughing while wearing the Fitbit Charge 6 in the Coral color.
A cyclist laughing while wearing the Fitbit Charge 6 in the Coral color.
A cyclist laughing while wearing the Fitbit Charge 6 in the Coral color.
A cyclist laughing while wearing the Fitbit Charge 6 in the Coral color.

Google apps

Get there faster. Make purchases simpler. Welcome Google Maps and Google Wallet to your Fitbit smartwatch.,
A group of people dancing outside and wearing Fitbit watches and trackers.
A group of people dancing outside and wearing Fitbit watches and trackers.
A group of people dancing outside and wearing Fitbit watches and trackers.
A group of people dancing outside and wearing Fitbit watches and trackers.

Daily readiness score

Optimize your routine with a score that gives personalized workout intensity and recovery recommendations based on your body.
A person wearing Pixel Watch 4 stretches on a blue track.
A person wearing Pixel Watch 4 stretches on a blue track.

The Pixel Watch 4 is your most advanced fitness watch yet.

Get personalized health and exercise insights in a stunning design built for performance.
A person wearing Pixel Watch 4 stretches on a blue track.
A person wearing Pixel Watch 4 stretches on a blue track.

The Pixel Watch 4 is your most advanced fitness watch yet.

Get personalized health and exercise insights in a stunning design built for performance.
Fitbit Premium

The full force of Fitbit at your fingertips.

Get advanced insights, personalized recommendations, and energizing workouts.,
Fitbit Premium

The full force of Fitbit at your fingertips.

Get advanced insights, personalized recommendations, and energizing workouts.,
A phone screen showing the Fitbit Premium UI for fitness coaching and goal tracking.
A phone screen showing the Fitbit Premium UI for fitness coaching and goal tracking.

Style and power your watch or tracker.

Three different Pixel Watch straps placed side by side.
Three different Pixel Watch straps placed side by side.
Bands
Two Pixel charging cables placed side by side.
Two Pixel charging cables placed side by side.
Power cables and adapters
A Spigen Rugged Armor case for a Pixel Watch, opened up.
A Spigen Rugged Armor case for a Pixel Watch, opened up.
Gear
Three different Pixel Watch straps placed side by side.
Three different Pixel Watch straps placed side by side.
Bands
Two Pixel charging cables placed side by side.
Two Pixel charging cables placed side by side.
Power cables and adapters
A Spigen Rugged Armor case for a Pixel Watch, opened up.
A Spigen Rugged Armor case for a Pixel Watch, opened up.
Gear

Wait, there’s even more to love.

New
The backs of the Pixel 10 Pro and the Pixel 10 Pro XL side by side
Pixel 10 Pro
Meet the new status pro.
New
The Pixel Buds Pro 2 in the color Moonstone in an open charging case
Pixel Buds Pro 2
Light ears ahead.
New
The Pixel Tablet with the home screen showing multiple icons
Pixel 10 Pro Fold
Unfold extraordinary.
New
The backs of the Pixel 10 Pro and the Pixel 10 Pro XL side by side
Pixel 10 Pro
Meet the new status pro.
New
The Pixel Buds Pro 2 in the color Moonstone in an open charging case
Pixel Buds Pro 2
Light ears ahead.
New
The Pixel Tablet with the home screen showing multiple icons
Pixel 10 Pro Fold
Unfold extraordinary.
Close-up shot of a person wearing a Google Pixel watch on their wrist.
Close-up shot of a person wearing a Google Pixel watch on their wrist.

Power your population health programs with Fitbit Enterprise.

Close-up shot of a person wearing a Google Pixel watch on their wrist.
Close-up shot of a person wearing a Google Pixel watch on their wrist.

There’s no better place to buy a Pixel Watch.

Trade in your old watch and save.

Trade in your old watch and save.

Pixel Care+ for added protection.

Pixel Care+ for added protection.

Finance your watch or tracker.

Finance your watch or tracker.

Free shipping and returns.

Free shipping and returns.

Google apps