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Fitbit Official Site for Activity Trackers & Smartwatches

The Google Store is the home for all things Fitbit.

Shop below or get help with your Fitbit account here.

Pixel and Fitbit keep you moving.

New
Front view of a Pixel Watch 4 with the Active Sport Band in Moonstone.
Smartwatches
Front view of a Fitbit Charge 6 in the color Coral.
Fitbit Trackers
Four devices side by side, from left to right: Pixel Watch 4, Fitbit Versa 4, Fitbit Charge 6 Tracker, and Fitbit Inspire 3 Tracker.
Compare Smartwatches & Trackers
Three Pixel Watch Bands placed side by side.
Pixel Watch Bands
Three Fitbit Bands placed side by side.
Fitbit Bands
  • Available in two sizes

    Google Pixel Watch 41

    Precision crafted. Performance ready.
    From $349.99
    or $29.17/month with 12-month financing*
    Available in two sizes

    Google Pixel Watch 41

    Precision crafted. Performance ready.
    From $349.99
    or $29.17/month with 12-month financing*
    The Pixel Watch 4 with the Active Sport Band in Moonstone.
    The Pixel Watch 4 with the Active Sport Band in Moonstone.

  • Fitbit Charge 62

    Redefine your routine.
    $159.95
    or $13.33/month with 12-month financing*

    Fitbit Charge 62

    Redefine your routine.
    $159.95
    or $13.33/month with 12-month financing*
    The Fitbit Charge 6 in the color Coral.
    The Fitbit Charge 6 in the color Coral.

  • Fitbit Ace LTE3

    Know where your wild things are.
    $159.99
    Save $20

    Fitbit Ace LTE3

    Know where your wild things are.
    $159.99
    Save $20
    A floating Fitbit Ace LTE with the Moovin' Band surrounded by an eejie, eejie items, and games.
    A floating Fitbit Ace LTE with the Moovin' Band surrounded by an eejie, eejie items, and games.

  • Fitbit Sense 2

    Manage stress and sleep better.
    $249.95
    or $20.83/month with 12-month financing*

    Fitbit Sense 2

    Manage stress and sleep better.
    $249.95
    or $20.83/month with 12-month financing*
    A person waking up in bed behind a front view of the Fitbit Sense 2 in the Lunar White color.
    A person waking up in bed behind a front view of the Fitbit Sense 2 in the Lunar White color.

  • Fitbit Versa 4

    Designed for fitness.
    $199.95
    or $16.66/month with 12-month financing*

    Fitbit Versa 4

    Designed for fitness.
    $199.95
    or $16.66/month with 12-month financing*
    An angled view of the Fitbit Versa 4 in the Waterfall Blue color.
    An angled view of the Fitbit Versa 4 in the Waterfall Blue color.
A Google Pixel Watch 4 in Moonstone and a Fitbit Charge 6 in Coral, placed side by side.

Which is right for you?

A Google Pixel Watch 4 in Moonstone and a Fitbit Charge 6 in Coral, placed side by side.

Which is right for you?

Technology to help transform your health.

The Fitbit app home screen. It shows the number of steps, stress management score, sleep time, and zone minutes.
The Fitbit app home screen. It shows the number of steps, stress management score, sleep time, and zone minutes.
The Fitbit app home screen. It shows the number of steps, stress management score, sleep time, and zone minutes.
The Fitbit app home screen. It shows the number of steps, stress management score, sleep time, and zone minutes.

Fitbit app

Designed to keep you close to your goals, boost your motivation, and show your progress throughout your health and fitness journey.2
A cyclist laughing while wearing the Fitbit Charge 6 in the Coral color.
A cyclist laughing while wearing the Fitbit Charge 6 in the Coral color.
A cyclist laughing while wearing the Fitbit Charge 6 in the Coral color.
A cyclist laughing while wearing the Fitbit Charge 6 in the Coral color.

Google apps

Get there faster. Make purchases simpler. Welcome Google Maps and Google Wallet to your Fitbit smartwatch.2,5
A group of people dancing outside and wearing Fitbit watches and trackers.
A group of people dancing outside and wearing Fitbit watches and trackers.
A group of people dancing outside and wearing Fitbit watches and trackers.
A group of people dancing outside and wearing Fitbit watches and trackers.

Daily readiness score

Optimize your routine with a score that gives personalized workout intensity and recovery recommendations based on your body.2
A person wearing Pixel Watch 4 stretches on a blue track.
A person wearing Pixel Watch 4 stretches on a blue track.

The Pixel Watch 4 is your most advanced fitness watch yet.1

Get personalized health and exercise insights in a stunning design built for performance.2
A person wearing Pixel Watch 4 stretches on a blue track.
A person wearing Pixel Watch 4 stretches on a blue track.

The Pixel Watch 4 is your most advanced fitness watch yet.1

Get personalized health and exercise insights in a stunning design built for performance.2
Fitbit Premium

The full force of Fitbit at your fingertips.

Get advanced insights, personalized recommendations, and energizing workouts.2,4
Fitbit Premium

The full force of Fitbit at your fingertips.

Get advanced insights, personalized recommendations, and energizing workouts.2,4
A phone screen showing the Fitbit Premium UI for fitness coaching and goal tracking.
A phone screen showing the Fitbit Premium UI for fitness coaching and goal tracking.

Style and power your watch or tracker.

Three different Pixel Watch straps placed side by side.
Three different Pixel Watch straps placed side by side.
Bands
Two Pixel charging cables placed side by side.
Two Pixel charging cables placed side by side.
Power cables and adapters
A Spigen Rugged Armor case for a Pixel Watch, opened up.
A Spigen Rugged Armor case for a Pixel Watch, opened up.
Gear
Three different Pixel Watch straps placed side by side.
Three different Pixel Watch straps placed side by side.
Bands
Two Pixel charging cables placed side by side.
Two Pixel charging cables placed side by side.
Power cables and adapters
A Spigen Rugged Armor case for a Pixel Watch, opened up.
A Spigen Rugged Armor case for a Pixel Watch, opened up.
Gear

Wait, there’s even more to love.

New
The backs of the Pixel 10 Pro and the Pixel 10 Pro XL side by side
Pixel 10 Pro
Meet the new status pro.
From $999
or $27.75/month with 36-month financing*
New
The Pixel Buds Pro 2 in the color Moonstone in an open charging case
Pixel Buds Pro 2
Light ears ahead.
$229
or $19.08/month with 12-month financing*
The Pixel Tablet with the home screen showing multiple icons
Pixel Tablet
Help in your hand. And at home.
From $249
Save $150
or $20.75/month with 12-month financing*
New
The backs of the Pixel 10 Pro and the Pixel 10 Pro XL side by side
Pixel 10 Pro
Meet the new status pro.
From $999
or $27.75/month with 36-month financing*
New
The Pixel Buds Pro 2 in the color Moonstone in an open charging case
Pixel Buds Pro 2
Light ears ahead.
$229
or $19.08/month with 12-month financing*
The Pixel Tablet with the home screen showing multiple icons
Pixel Tablet
Help in your hand. And at home.
From $249
Save $150
or $20.75/month with 12-month financing*
Close-up shot of a person wearing a Google Pixel watch on their wrist.
Close-up shot of a person wearing a Google Pixel watch on their wrist.

Power your population health programs with Fitbit Enterprise.

Close-up shot of a person wearing a Google Pixel watch on their wrist.
Close-up shot of a person wearing a Google Pixel watch on their wrist.

There’s no better place to buy a Pixel Watch.

Trade in your old watch and save.Δ

Trade in your old watch and save.Δ

Pixel Care+ for added protection.

Pixel Care+ for added protection.

Finance your watch or tracker.

Finance your watch or tracker.

Free shipping and returns.†

Free shipping and returns.†

  • 1
    Works with most phones running on Android 11.0 or newer. Requires Google Account, Google Pixel Watch app, and internet access. Some features require a Fitbit mobile app and/or paid subscription. Google apps and services and Fitbit Premium content and features are subject to change and may not be available in all countries or languages. Google Pixel Watch is not compatible with Android (Go edition). See g.co/pixelwatch/specs for technical and device specifications.
  • 2
    Requires Fitbit mobile app, a Google Account, compatible Android device, and internet connection. Fitbit Premium content and features may change. Content recommendations are not available in all countries and may be in English only.
  • 3
    Ace Pass data plan required. Works with most phones running Android 11.0 or newer or iOS 15 or newer. Requires Wi-Fi for setup. Setup for users under 13 requires parent and child Google Accounts, and parent’s use of Fitbit Ace app on parent’s compatible phone. Older users require Google Account and Fitbit Ace app on user’s compatible phone. See g.co/fitbitace/info for more information.
  • 4
    With eligible device purchase. New and returning Fitbit Premium members only. Must activate membership within 60 days of device activation. Valid form of payment required. After the 6-month period, subscription will renew at $9.99 monthly or $79.99 annually (based on your registration). Cancel anytime. Membership cannot be gifted. Content and features may change. See g.co/fitbitpremium/help for more details. Full terms: g.co/pixelwatch/fitbitpremium-tos.
  • 5
    Google apps and services require LTE or a paired phone within Bluetooth range of your device and are not available in all countries or languages. Data rates may apply.
  • Δ
    Trade-in values vary based on condition, year, and configuration of your eligible device, and are subject to change upon inspection. Watch trade-in credit will be issued as a refund back on the specific form of payment used for the watch purchase at Google Store or in the form of Store Credit if the purchased watch has already been returned. Refund is based on (and paid after) watch received matching the description provided at time of estimate. Watches sent for trade-in must be received within 30 days of initiation of trade-in process, provided the purchased device has not been returned during that time. Additional trade-in terms are located here: store.google.com/intl/en-US_us/about/device-trade-in.html
  • †
    All orders that ship free use the lowest-cost option unless otherwise noted. All free returns must be initiated within 15 days of receipt of order by following the instructions found here.