It’s that time of year. Shop Black Friday deals

Fitbit Versa 4 Smartwatch

You made it! Google Store is your new home for all things Fitbit. Start shopping below or get help with your Fitbit account here.
Too good to pass up: save on Fitbit Versa 4. Ends 12/4.^ Buy
Angled view of Fitbit Versa 4 in Black / Graphite AluminumFront view of Fitbit Versa 4 in Black / Graphite AluminumAngled view of Fitbit Versa 4 in Black / Graphite Aluminum, with the screen facing left
Angled view of Fitbit Versa 4 in Waterfall Blue / Platinum AluminumFront view of Fitbit Versa 4 in Waterfall Blue / Platinum AluminumAngled view of Fitbit Versa 4 in Waterfall Blue / Platinum Aluminum
Angled view of Fitbit Versa 4 in Pink Sand / Copper Rose AluminumFront view of Fitbit Versa 4 in Pink Sand / Copper Rose AluminumAngled view of Fitbit Versa 4 in Pink Sand / Copper Rose Aluminum
Angled view of Fitbit Versa 4 in Beet Juice / Copper Rose AluminumFront view of Fitbit Versa 4 in Beet Juice / Copper Rose Aluminum
Fitbit Versa 4
Get better results from your workout routine with this thin, lightweight fitness smartwatch.
Black / Graphite AluminumWaterfall Blue / Platinum AluminumPink Sand / Copper Rose AluminumBeet Juice / Copper Rose Aluminum
Angled view of Fitbit Versa 4 in Black / Graphite AluminumFront view of Fitbit Versa 4 in Black / Graphite AluminumAngled view of Fitbit Versa 4 in Black / Graphite Aluminum, with the screen facing up
Angled view of Fitbit Versa 4 in Waterfall Blue / Platinum AluminumFront view of Fitbit Versa 4 in Waterfall Blue / Platinum AluminumAngled view of Fitbit Versa 4 in Waterfall Blue / Platinum Aluminum
Angled view of Fitbit Versa 4 in Pink Sand / Copper Rose AluminumFront view of Fitbit Versa 4 in Pink Sand / Copper Rose AluminumAngled view of Fitbit Versa 4 in Pink Sand / Copper Rose Aluminum
Angled view of Fitbit Versa 4 in Beet Juice / Copper Rose AluminumFront view of Fitbit Versa 4 in Beet Juice / Copper Rose Aluminum
Too good to pass up: save on Fitbit Versa 4. Ends 12/4.^ Buy
6 months of Fitbit Premium included.
Get a full library of workouts and more.
6 months of Fitbit Premium included.
Get a full library of workouts and more.
Get better results from your workout routine.
Follow your body, not a schedule.
Get motivating workouts.
Track more workouts than ever.
Help from Google.
Designed for fitness.
Fitness
Level up your fitness.
Check workout readiness with your Daily Readiness Score.Check workout readiness with your Daily Readiness Score.
Daily Readiness Score analyzes your recent activity, sleep, and heart rate variability to determine your exercise readiness. Depending on factors like activity levels, heart rate variability, and sleep patterns, it might recommend a meditation class rather than an intense workout.
Get motivated to work out from anywhereGet motivated to work out from anywhere
Hit your goals with a growing collection of fresh partner workouts in Fitbit Premium. Find videos for yoga, HIIT, and everything in between. Then use Versa 4 to see your stats in real time.
Track workouts across 40+ exercises.Track workouts across 40+ exercises.

Choose from strength training, kayaking, and more with 40+ exercise modes and see your stats in the moment on your smartwatch.

Plus, get real time pace and distance during outdoor workouts with built-in GPS - no phone necessary.

Help from Google Maps and Google Wallet.Help from Google Maps and Google Wallet.
Reach your destinations easier with turn-by-turn directions from Google Maps. Make speedy, secure checkouts from your wrist with Google Wallet.
Stay comfortable with a thin, lightweight design.Stay comfortable with a thin, lightweight design.
Stay comfortable all day, during workouts, sleep and more with a design that fits more naturally on the wrist.
Explore more health and fitness features.
Fitness featuresHeart rate tracking
The heart of it all—heart rate powers important data like calorie burn, sleep stages, resting heart rate & more.
Active Zone Minutes
Tracks your time in heart rate zones so you get credit when you work harder. Workouts in cardio or peak zones earn double minutes.
Built-in GPS
See pace & distance on your wrist—no phone needed.
Cardio Fitness Score
Estimate your fitness level using your VO2 Max (how well your body uses oxygen during exercise).
Daily Readiness Score
Find out if your body's ready to work out or needs time to recover.
SmartTrack™ Automatic Exercise Recognition (in app only)
Automatically recognizes your exercise and records it in the Fitbit app post-workout.
Exercise modes
Track your favorite exercises like runs, bike rides, weights, yoga & more and get live stats on your wrist.
Water resistant

Water resistant to 50m for the pool, shower & more.

Versa 4 is designed to comply with a water protection rating of 5 ATM under ISO standard 22810:2010 when manufactured, but it is not waterproof. Water resistance is not a permanent condition and decreases or is lost over time due to normal wear and tear, repair, disassembly or damage. Dropping your Versa 4 may result in loss of water resistance. Versa 4 is designed to be used in shallow water and should not be used for activities involving water at high velocity or high temperature. Some Versa 4 bands are not water resistant. See here for details.

Workouts on your phone

Sweat to high-energy workouts in the Fitbit app, from Fitbit trainers & popular partner brands. Most workouts require a Premium membership.

Premium content and features may vary, recommendations are not available in all locales and may be in English only.

Steps, distance & calories
Displays stats on wrist and in the Fitbit app.
Heart rate tracking
The heart of it all—heart rate powers important data like calorie burn, sleep stages, resting heart rate & more.
Active Zone Minutes
Tracks your time in heart rate zones so you get credit when you work harder. Workouts in cardio or peak zones earn double minutes.
Built-in GPS
See pace & distance on your wrist—no phone needed.
Cardio Fitness Score
Estimate your fitness level using your VO2 Max (how well your body uses oxygen during exercise).
Daily Readiness Score
Find out if your body's ready to work out or needs time to recover.
SmartTrack™ Automatic Exercise Recognition (in app only)
Automatically recognizes your exercise and records it in the Fitbit app post-workout.
Exercise modes
Track your favorite exercises like runs, bike rides, weights, yoga & more and get live stats on your wrist.
Water resistant

Water resistant to 50m for the pool, shower & more.

Versa 4 is designed to comply with a water protection rating of 5 ATM under ISO standard 22810:2010 when manufactured, but it is not waterproof. Water resistance is not a permanent condition and decreases or is lost over time due to normal wear and tear, repair, disassembly or damage. Dropping your Versa 4 may result in loss of water resistance. Versa 4 is designed to be used in shallow water and should not be used for activities involving water at high velocity or high temperature. Some Versa 4 bands are not water resistant. See here for details.

Workouts on your phone

Sweat to high-energy workouts in the Fitbit app, from Fitbit trainers & popular partner brands. Most workouts require a Premium membership.

Premium content and features may vary, recommendations are not available in all locales and may be in English only.

Steps, distance & calories
Displays stats on wrist and in the Fitbit app.
Health featuresSpO2 (blood oxygen) tracking

Tracking SpO2 tells you how well blood oxygen is distributed in your body, which can help you understand potential changes in your wellness.

Not available in all markets. Not intended to diagnose or treat any medical condition or for any other medical purpose. Intended to help you manage your well-being and keep track of your information. Requires more frequent charging.

Resting heart rate
An important indicator of your heart health & fitness. In general, active people have a lower RHR.
High & low heart rate notifications
If resting heart rate is above or below your usual range, you get notified in the Fitbit app.
Heart rate variability

Tracks HRV–your time between heartbeats. A downward trend over multiple nights could potentially be a result of overtraining, lack of sleep, stress and more.

Only available in select countries. Not intended for medical purposes or to diagnose or treat any medical condition. This feature is only intended to provide information to assist you with managing your well-being.

Skin temperature variation

Identifies changes in skin temperature, which can be related to activity, wellness, menstrual cycle & more.

Only available in the Fitbit app and only displays variation. Not available in all markets. Not intended for medical purposes. Significant changes in ambient temperature may negatively impact skin temperature tracking.

Breathing rate

Small variations in your breathing rate could be a sign of changes in your well-being.

Only available in select countries. Not intended for medical purposes or to diagnose or treat any medical condition. This feature is only intended to provide information to assist you with managing your well-being.

Wellness report
Get a PDF of your key health & wellness stats from the last few months that you can share with a healthcare professional. Available with Premium.
Blood glucose tracking (in app only)

Log your glucose levels and see how activity, sleep, stress & nutrition impact your trends in the Fitbit app.

Advanced analytics available with Premium. Available in select countries. Not a replacement for medical advice and not intended to diagnose or treat any medical condition. Intended to help you monitor and keep track of your information. Talk to your healthcare provider for more guidance.

Menstrual health tracking

Log periods, record symptoms, find patterns in your cycle & estimate your ovulation window.

Not intended to be used for contraceptive or other medical purposes. May not accurately predict your menstrual cycles or related information. Intended only to help you monitor and keep track of certain information.

SpO2 (blood oxygen) tracking

Tracking SpO2 tells you how well blood oxygen is distributed in your body, which can help you understand potential changes in your wellness.

Not available in all markets. Not intended to diagnose or treat any medical condition or for any other medical purpose. Intended to help you manage your well-being and keep track of your information. Requires more frequent charging.

Resting heart rate
An important indicator of your heart health & fitness. In general, active people have a lower RHR.
High & low heart rate notifications
If resting heart rate is above or below your usual range, you get notified in the Fitbit app.
Heart rate variability

Tracks HRV–your time between heartbeats. A downward trend over multiple nights could potentially be a result of overtraining, lack of sleep, stress and more.

Only available in select countries. Not intended for medical purposes or to diagnose or treat any medical condition. This feature is only intended to provide information to assist you with managing your well-being.

Skin temperature variation

Identifies changes in skin temperature, which can be related to activity, wellness, menstrual cycle & more.

Only available in the Fitbit app and only displays variation. Not available in all markets. Not intended for medical purposes. Significant changes in ambient temperature may negatively impact skin temperature tracking.

Breathing rate

Small variations in your breathing rate could be a sign of changes in your well-being.

Only available in select countries. Not intended for medical purposes or to diagnose or treat any medical condition. This feature is only intended to provide information to assist you with managing your well-being.

Wellness report
Get a PDF of your key health & wellness stats from the last few months that you can share with a healthcare professional. Available with Premium.
Blood glucose tracking (in app only)

Log your glucose levels and see how activity, sleep, stress & nutrition impact your trends in the Fitbit app.

Advanced analytics available with Premium. Available in select countries. Not a replacement for medical advice and not intended to diagnose or treat any medical condition. Intended to help you monitor and keep track of your information. Talk to your healthcare provider for more guidance.

Menstrual health tracking

Log periods, record symptoms, find patterns in your cycle & estimate your ovulation window.

Not intended to be used for contraceptive or other medical purposes. May not accurately predict your menstrual cycles or related information. Intended only to help you monitor and keep track of certain information.

Sleep and Stress featuresSleep tracking & sleep stages
Automatically tracks how long you sleep each night and time spent in light, deep and REM sleep stages.
Sleep Profile

Get matched with a sleep animal and see a personalized analysis of your sleep every month.

Requires Fitbit Premium membership. Not intended for medical purposes. Consult your healthcare professional for questions about your health.

Sleep Score
Learn about the quality of your previous night's sleep with a personalized Sleep Score.
Smart Wake alarm
Vibrating alarm wakes you during the optimal sleep stage so you feel refreshed.
Stress Management Score
See how well your body's handling stress each day. Detailed score breakdown available with Premium.
Mindfulness sessions
Access tracks for meditation, yoga, relaxation, sleep & more. Most sessions require a Premium membership.
Relax breathing sessions
Do simple guided breathing sessions by following prompts on your wrist.
Reflections
Log your mood and get in tune with your emotional stress.
Sleep tracking & sleep stages
Automatically tracks how long you sleep each night and time spent in light, deep and REM sleep stages.
Sleep Profile

Get matched with a sleep animal and see a personalized analysis of your sleep every month.

Requires Fitbit Premium membership. Not intended for medical purposes. Consult your healthcare professional for questions about your health.

Sleep Score
Learn about the quality of your previous night's sleep with a personalized Sleep Score.
Smart Wake alarm
Vibrating alarm wakes you during the optimal sleep stage so you feel refreshed.
Stress Management Score
See how well your body's handling stress each day. Detailed score breakdown available with Premium.
Mindfulness sessions
Access tracks for meditation, yoga, relaxation, sleep & more. Most sessions require a Premium membership.
Relax breathing sessions
Do simple guided breathing sessions by following prompts on your wrist.
Reflections
Log your mood and get in tune with your emotional stress.
Smarts and moreOn-wrist Bluetooth® calls

Answer calls on your wrist, send callers to voicemail, and adjust volume (when your phone is nearby).

Require LTE or a paired phone within Bluetooth range of your Fitbit device.

Call, text and app notifications

See calls, texts & smartphone app notifications on your wrist when your phone is nearby.

Works with most phones running Android 10 or iOS 15 or newer. Requires Google Account and internet access.

Alexa Built-in

Use Alexa Built-in to get quick news and weather, set alarms, control your smart home devices and more.

Amazon, Alexa and all related marks are trademarks of Amazon.com, Inc. or its affiliates. Alexa is not available in all languages and countries. Alexa features and functionality may vary by location. Amazon account and app required.

Google Maps

Easily get where you're going with an interactive view and turn-by-turn directions on your wrist.

Some Google apps and services require a paired phone within Bluetooth range of your device and are not available in all countries or languages. Data rates may apply.

Google Wallet

Make purchases from your wrist with Google Wallet.

Data rates may apply. Works with most phones running Android 10 or iOS 15 or newer. Requires Google Account and internet access. Google apps are not available in all countries or languages. Data rates may apply.

Find My Phone
Find your phone without making someone call it for you.
Always-on display mode
Keeps your display on at all times (may require more frequent charging).
Do not disturb & sleep mode
Mutes calls & notifications and turns your screen off.
Fast charging

Get a day's worth of battery in just 12 minutes.

Battery life varies with use & other factors.

6+ day battery

Long battery life means less charging, more living.

Battery life varies with use & other factors.

Thin, lightweight design
Stay comfortable all day, during workouts, sleep and more with a design that fits more naturally on the wrist.
Color touchscreen
A bright color display for sharp stats all day.
Clock faces & accessories
Give your Fitbit a stylish new look with dozens of clock faces.
Compatible with iOS and Android devices
Fitbit devices are compatible with iOS and Android phones. Learn more.
Fitbit Premium membership
Level up your fitness with 6 months of Fitbit Premium. Get access to thousands of workouts like HIIT, cycling, dance cardio & more from Fitbit’s awesome trainers. Use your Daily Readiness Score to optimize your routine and get recommended workouts based on your score.
On-wrist Bluetooth® calls

Answer calls on your wrist, send callers to voicemail, and adjust volume (when your phone is nearby).

Require LTE or a paired phone within Bluetooth range of your Fitbit device.

Call, text and app notifications

See calls, texts & smartphone app notifications on your wrist when your phone is nearby.

Works with most phones running Android 10 or iOS 15 or newer. Requires Google Account and internet access.

Alexa Built-in

Use Alexa Built-in to get quick news and weather, set alarms, control your smart home devices and more.

Amazon, Alexa and all related marks are trademarks of Amazon.com, Inc. or its affiliates. Alexa is not available in all languages and countries. Alexa features and functionality may vary by location. Amazon account and app required.

Google Maps

Easily get where you're going with an interactive view and turn-by-turn directions on your wrist.

Some Google apps and services require a paired phone within Bluetooth range of your device and are not available in all countries or languages. Data rates may apply.

Google Wallet

Make purchases from your wrist with Google Wallet.

Data rates may apply. Works with most phones running Android 10 or iOS 15 or newer. Requires Google Account and internet access. Google apps are not available in all countries or languages. Data rates may apply.

Find My Phone
Find your phone without making someone call it for you.
Always-on display mode
Keeps your display on at all times (may require more frequent charging).
Do not disturb & sleep mode
Mutes calls & notifications and turns your screen off.
Fast charging

Get a day's worth of battery in just 12 minutes.

Battery life varies with use & other factors.

6+ day battery

Long battery life means less charging, more living.

Battery life varies with use & other factors.

Thin, lightweight design
Stay comfortable all day, during workouts, sleep and more with a design that fits more naturally on the wrist.
Color touchscreen
A bright color display for sharp stats all day.
Clock faces & accessories
Give your Fitbit a stylish new look with dozens of clock faces.
Compatible with iOS and Android devices
Fitbit devices are compatible with iOS and Android phones. Learn more.
Fitbit Premium membership
Level up your fitness with 6 months of Fitbit Premium. Get access to thousands of workouts like HIIT, cycling, dance cardio & more from Fitbit’s awesome trainers. Use your Daily Readiness Score to optimize your routine and get recommended workouts based on your score.
1
New and returning Fitbit Premium members only. Must activate membership within 60 days of device activation. Valid form of payment required. After the 6 mos, renews at $9.99/mo or $79.99/yr (based on your registration). Cancel anytime. Membership cannot be gifted. See here for more details. T&C apply.
2
Premium content and features may vary. Recommendations are not available in all locales and may be in English only.
3
Your compatible phone must be in Bluetooth range of your Fitbit device to use this feature.
4
Data rates may apply. Google apps are not available in all countries or languages. Requires compatible phone running Android 10.0 or newer within Bluetooth range of your Fitbit device, a Google Account and internet access.
5
Voice assistant availability and features may vary, see Fitbit help for more details. Amazon, Alexa and all related marks are trademarks of Amazon.com, Inc. or its affiliates. Alexa is not available in all languages and countries. Alexa features and functionality may vary by location.
6
Average battery life is approximate and is based on testing conducted in California in mid 2023 on pre-production hardware and software, using default settings with a median Fitbit user battery usage profile across a mix of talk, data, standby, and use of other features. Battery life depends on features enabled, usage, environment and many other factors. Use of certain features will decrease battery life. Actual battery life may be lower.
7
Not available in all countries. Not intended to diagnose or treat any medical condition or for any other medical purpose. Intended to help you manage your well-being and keep track of your information. Requires more frequent charging.
8
The ECG app and irregular heart rhythm notifications feature are only available in select countries and with select Fitbit products; not intended for use by people under 22 years old. The irregular rhythm notifications feature is not intended for use by people with known atrial fibrillation. See here for additional details.
9
See here for more information.
10
See here for bank and transit availability.
11
Requires Fitbit Premium membership. Not intended for medical purposes. Consult your healthcare professional for questions about your health.
Even more to love
Shop 24mm attach accessories
Sport Bands for Fitbit 24mm Attach
Infinity Bands for Fitbit 24mm Attach
Vegan Leather Bands for Fitbit 24mm Attach
Hook & Loop Bands for Fitbit 24mm Attach
Sport Bands for Fitbit 24mm Attach
Infinity Bands for Fitbit 24mm Attach
Vegan Leather Bands for Fitbit 24mm Attach
Hook & Loop Bands for Fitbit 24mm Attach
Level up your fitness routine with Fitbit Premium.
Access a full library of workouts and mindfulness sessions led by Fitbit’s expert trainers. Get started with six months of Fitbit Premium included with your smartwatch.
Level up your fitness routine with Fitbit Premium.
Access a full library of workouts and mindfulness sessions led by Fitbit’s expert trainers. Get started with six months of Fitbit Premium included with your smartwatch.
1
New and returning Fitbit Premium members only. Must activate membership within 60 days of device activation. Valid form of payment required. After the 6 mos, renews at $9.99/mo or $79.99/yr (based on your registration). Cancel anytime. Membership cannot be gifted. See here for more details. T&C apply.
2
Premium content and features may vary. Recommendations are not available in all locales and may be in English only.
3
Your compatible phone must be in Bluetooth range of your Fitbit device to use this feature.
4
Data rates may apply. Google apps are not available in all countries or languages. Requires compatible phone running Android 10.0 or newer within Bluetooth range of your Fitbit device, a Google Account and internet access.
5
Voice assistant availability and features may vary, see Fitbit help for more details. Amazon, Alexa and all related marks are trademarks of Amazon.com, Inc. or its affiliates. Alexa is not available in all languages and countries. Alexa features and functionality may vary by location.
6
Battery life varies with use & other factors.
7
Not available in all countries. Not intended to diagnose or treat any medical condition or for any other medical purpose. Intended to help you manage your well-being and keep track of your information. Requires more frequent charging.
8
The ECG app and irregular heart rhythm notifications feature are only available in select countries and with select Fitbit products; not intended for use by people under 22 years old. The irregular rhythm notifications feature is not intended for use by people with known atrial fibrillation. See here for additional details.
9
See here for more information.
10
See here for bank and transit availability.
11
Requires Fitbit Premium membership. Not intended for medical purposes. Consult your healthcare professional for questions about your health.
^
Save on Fitbit Versa 4. November 21, 2024 at 12:00 am PT and ends December 4, 2024 at 11:59 pm PT, while supplies last and subject to availability. US residents with US shipping addresses only. Must be 18 years or older. Except for eligible phone trade-in, offer cannot be combined with any promotional codes, or with other bundle offers running at the same time. It’s non-transferable, and it isn’t valid for cash or a cash equivalent. Purchase must be made on Google Store US. Void where prohibited.