Pixel 10 Pro vs. iPhone 17 Pro.

While the iPhone 17 Pro® might be a familiar choice, the Google Pixel 10 Pro is built on a different philosophy. It’s designed to be a creative partner and a proactive assistant that’s genuinely helpful, personal, and made with you in mind. Plus, Pixel offers game-changing camera features, and a commitment to longevity and security that will leave you wondering if it’s time to ask more of your phone.

Let’s explore the key experiences you’ll get with Pixel 10 Pro.

The way AI is integrated into your phone can make a significant difference in your experience. Google Pixel 10 Pro is equipped with unprecedented AI, and Gemini is the built-in AI assistant.¹ Because Gemini connects across your Google apps like Gmail, Maps, and Calendar, it can find information and take action allowing it to handle complex, multi-part commands in a single interaction.¹ For example, you can ask Gemini to “check my calendar and tell me how long it will take to get home after my hair appointment.” Gemini understands the context from one app (Calendar) and takes action in another (Maps). And if you want a natural, spoken conversation with your AI assistant, Pixel’s Gemini Live provides it in one continuous experience, allowing you to talk things out, brainstorm ideas, and even change topics mid-sentence without confusing it.²

Pixel 10 Pro also features proactive support with Magic Cue, which offers contextual suggestions based on what you might need.⁴ For example, if a friend texts you asking for a restaurant address, Magic Cue can surface it from your calendar, ready to share with a single tap. This seamlessness extends to calls and in-person conversations as well. Voice Translate can interpret conversations in real time while preserving the natural tone and cadence of your voice when you make a call.¹⁷

On a Pixel, the real magic happens before, during, and after you press the shutter button, and this is where its computational photography and videography stand out. While other phones have excellent cameras, Pixel offers a suite of AI-powered features that give you creative control unique to Pixel. Get a great photo with a single press of the shutter, then use features like magical editing in Google Photos to recompose your shot, remove distractions, and make powerful edits with just a few taps.⁸ You can also ask how to take better photos using Camera Coach.⁷ It makes it easier by giving helpful tips. The Pixel 10 Pro camera experience is designed to be your creative partner.

Consider the common problem of taking a group photo. With Pixel’s Auto Best Take, a single shutter press takes a burst of shots where everyone looks their best. And for the person always stuck behind the lens, Pixel offers Add Me. This feature allows the photographer to add themselves into the group picture after they’ve taken the first photo. So the photographer doesn’t miss out on the memory. These are practical, powerful tools that solve real-world frustrations – and they’re exclusive to Pixel.

Pixel 10 Pro pushes ahead in the areas that matter most to creators. For challenging low-light situations, Night Sight Video uses Google AI to capture bright, detailed footage without the graininess found on other devices. When you can’t get closer to the action, Video Boost powers a range of features like Super Res Zoom Video, keeping distant shots sharp and steady. And for those who demand the highest fidelity, Pixel 10 Pro records in stunning 8K resolution, capturing every detail with breathtaking clarity.

When it’s time to edit, the iPhone’s Clean Up tool is useful for removing objects. But Pixel’s magical editing in Google Photos takes things to the next level. It allows you to not just remove distracting elements, but also resize and reposition anything in your photo to create the perfect composition. Want to make a more creative edit? Transform your images by simply editing photos with just your voice and a description – for example, “make the sky look more dramatic.”⁷

Even generating images from scratch shows this difference in approach. Pixel Studio and image generation in Gemini provides a full creative canvas, allowing you to generate unique images, stickers, and captions from whatever you can dream up.^9,10

To take your ideas a step further, use Video Generation in Gemini to create videos from a simple text description or animate your still photos.¹¹ This advanced feature is part of the Google AI Pro subscription, and a one-year trial is included with your Pixel 10 Pro so you can explore it all. Whether you’re making a surreal video to share with friends or a heartfelt, animated memory, Pixel 10 Pro is the winner for those who want a pocket-sized creative studio.

Investing in a premium phone means expecting it to last. While both Google and Apple promise durability, their approaches to achieving it differ. Google stands behind Pixel 10 Pro with an industry-leading commitment: seven years of OS and security updates, ensuring your Pixel 10 Pro remains capable and protected for longer.²

The update philosophy is also unique. Instead of waiting for a major annual OS release for significant new features, Pixel users receive Pixel Drops every few months.¹⁸ These are regular updates that deliver new and improved features for the camera, battery, and AI capabilities. It means your phone actively improves every few months, keeping the experience fresh and exciting.

This commitment extends to the hardware. Pixel 10 Pro is built with durable, premium materials designed to last, and features an all-day adaptive battery¹⁹ that learns your habits to optimize performance. It also supports the Qi2 magnetic charging standard with Pixelsnap, offering the same convenient snap-on charging that iPhone users have with MagSafe.¹²

Worried that getting all these unique Pixel experiences means leaving your friends behind in Apple’s ecosystem? That’s a thing of the past. While features like iMessage and FaceTime once created what some call a “walled garden,” today’s open standards like RCS make connecting easier than ever, no matter what phone you or your friends have.

For years, the “green bubble” in iMessage was a reason to hesitate before switching. With Apple finally adopting RCS, the modern messaging standard Android has used for years, the functional differences are diminishing. You’ll still share high-resolution photos and videos, see typing indicators, and get read receipts when texting friends on iPhones. You can even bring your Apple hardware with you: Your AirPods pair seamlessly, and you can continue texting from your Macbook using Google Messages for web. 

And for video calls, you won’t miss out on FaceTime; friends can simply send you a link to join their call right from your Pixel. With many alternative video calling options (like Google Meet or WhatsApp), choosing Pixel doesn’t mean being left out.

Ultimately, Pixel is built for an open, interconnected world. Its features, like Quick Share for file sharing, are designed to work across a wide variety of Android brands. Switching is simpler and more worry-free than ever.

The choice between Google Pixel 10 Pro and iPhone 17 Pro comes down to what you value most. But if you want a phone that feels like it's actively working for you – one that comes with a deeply integrated AI assistant, offers a versatile creative camera suite, and gets better every few months – Google Pixel 10 Pro is the clear choice.