Experience Android at its best, only on Pixel

Just what you need.

Meet Google Pixel 10a. With genuinely helpful Google AI,1 brilliant photography, and a durable design2 , it’s a pure Android experience. At a feel-good price.

The photo you meant to take. Only on Pixel.

Capture crisp details up close and in low light with the amazing features of the Google Pixel 10a camera. Snap beautiful shots easily, get everyone into the group pic, and take photos where everyone looks their best.
Explore Pixel 10a
The camera that helps you take better photos.
With Camera Coach, you can snap beautiful photos with ease. Gemini models read the scene, offer suggestions, and help find the best angle and lighting. It’s like having a photo director on your phone.
Group shots are easier on Google Pixel.
Snap the moment and let Pixel automatically find and combine similar photos into one where everyone looks their best. Blinking eyes and distracted looks? Replaced with picture-perfect expressions.
Be in the pic – even if you’re behind the camera.
Add Me is perfect for small and large group pics – so squeeze your cousins, aunts, uncles and great-grandparents (and even your dog) into the family reunion pic. Then add yourself to it.

Long-lasting battery performance.

With a durable design, 30+ hours of battery life, and 7 years of updates, Google Pixel 10a is a smart choice for the long run.
Explore Pixel 10a

More than a day of battery, no extra charge.

Get 30+ hours out of a full charge, or turn on Extreme Battery Saver for up to 120 hours of power. Fast charging is built in, so you can stay connected and keep doing your thing.

Seven years of new features and security updates.

Your Pixel devices get even more helpful with
Pixel Drops
. They’re automatic software updates that send new and upgraded features to your phone, so your Pixel keeps feeling fresh. And they’re guaranteed for up to seven years.

More than a day of battery, no extra charge.

Get 30+ hours out of a full charge, or turn on Extreme Battery Saver for up to 120 hours of power. Fast charging is built in, so you can stay connected and keep doing your thing.

Seven years of new features and security updates.

Your Pixel devices get even more helpful with
Pixel Drops
. They’re automatic software updates that send new and upgraded features to your phone, so your Pixel keeps feeling fresh. And they’re guaranteed for up to seven years.

Gemini is at its best on Google Pixel.

With Gemini, your built-in AI assistant, your phone is more helpful than ever. Multitasking, getting answers, and bringing your ideas to life happen fast and easy. ,,
Explore Pixel 10a
You show, Gemini tells.
Share your camera in Gemini Live conversations to have a live back-and-forth chat with Gemini about what you’re seeing. Show your living room to get help rearranging it. Show your fridge to get dinner ideas using those ingredients. Or show your wardrobe to get styling tips.
Your vision, your photos.
Reimagining your photos is as simple as telling Gemini what you’re thinking. Blend images together and apply different creative styles to make them your own with Nano Banana in Gemini.
Pixel helps you avoid unwanted calls.
Call Screen can detect and filter out spam calls. It answers unknown numbers and finds out who’s calling and why – you can decide whether to pick up.
Google Pixel Watch bands in a variety of styles and colors
Google Pixel Watch bands in a variety of styles and colors

Google Pixel 10a

The real deal.
Buy now
Learn more

Google Pixel 10a

The real deal.
Buy now
Learn more

Switching from Android to Pixel is easier than you think.

Bring your photos, contacts, apps, and more with you. With Gemini, your built-in AI assistant that helps get more done, plus an incredible camera for amazing photos, it’s everything you love from Google, and nothing less.
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Keep your apps

Built in Google apps, and apps purchased through Google Play will copy over automatically. Plus, access your passwords by signing in with Google Password Manager.

Built in Google apps, and apps purchased through Google Play will copy over automatically. Plus, access your passwords by signing in with Google Password Manager.

Skip the setup stress

Get a head start on transferring your data to your new Pixel before it arrives.16

Get a head start on transferring your data to your new Pixel before it arrives.16

Plenty of pairing options

Pixel works with Galaxy® and most Wear OS and Fitbit smartwatches. You’ve got options.

Pixel works with Galaxy® and most Wear OS and Fitbit smartwatches. You’ve got options.

Trade in your phone and save.

With Google Store trade-in, it's easy to save on the Pixel that you want, and we will either recycle your old device or pass it on to someone new.
Save £50 - £295 on Pixel 10a with eligible trade-in.^
Save £50 - £295 on Pixel 10a with eligible trade-in.^
Save £50 - £295 on Pixel 10a with eligible trade-in.^
Save £50 - £295 on Pixel 10a with eligible trade-in.^
Learn more about trade-in.
Learn more about trade-in.
Save £50 - £295 on Pixel 10a with eligible trade-in.^
Save £50 - £295 on Pixel 10a with eligible trade-in.^
Save £50 - £295 on Pixel 10a with eligible trade-in.^
Save £50 - £295 on Pixel 10a with eligible trade-in.^
Learn more about trade-in.
Learn more about trade-in.

Which Google Pixel is right for you?

Pixel 10a
Pixel 10
Pixel 10 Pro & Pro XL
Viewing
Learn more
Learn more

Display

Display

Display

6.3"
Actua
6.3"
Actua
6.3" or 6.8"
Super Actua

Camera

Camera

Camera

Dual rear camera
48 MP wide 13 MP ultrawide -8x zoom
Front camera
13 MP
4K video
--
Advanced triple rear camera
48 MP wide 13 MP ultrawide 10.8 MP telephoto 20x zoom
Front camera
10.5 MP with autofocus
4K video
--
Pro triple rear camera
50 MP wide 48 MP ultrawide 48 MP telephoto 100x zoom
Front camera
42 MP with autofocus
8K video
Night Sight VideoVideo Boost

Performance

Performance

Performance

Fast and efficient
8 GB RAMTensor G4 chip
Faster, more efficient
12 GB RAMTensor G5 chip
Fastest, most efficient
16 GB RAMTensor G5 chip
30+ hr
battery life
Fast charging
Up to 50% in about 30 minutes Wireless charging
24+ hr
battery life
Faster charging
Up to 55% in about 30 minutes Pixelsnap Wireless Charging
24+ hr
battery life
Fastest charging
Up to 70% in about 30 minutes Pixelsnap Wireless Charging
Storage options
128 GB256 GB--
Storage options
128 GB256 GB--
Storage options
128 GB 256 GB512 GB1 TB

With Google Pixel, it all comes together brilliantly.

Pair up the Google Pixel Watch or Google Pixel Buds.

Unlock your full potential when you pair your phone with your Pixel Watch, or connect to your Pixel Buds for better clarity and focus.
Explore the Pixel portfolio
Google apps