Pixel. The only phone engineered by Google.
Buy the new Pixel 9a and get up to £415 back with eligible trade-in. Includes a £150 bonus.
Plus, get £25 in Google Store credit towards your next purchase. Offers end 6/5.
New
Google Pixel 9a
A smart phone at a smart price, with Gemini built in.
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New
Google Pixel 9a
A smart phone at a smart price, with Gemini built in.
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Google Pixel 9 Pro
Our most powerful premium phone, with Gemini built in.
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Google Pixel 9 Pro
Our most powerful premium phone, with Gemini built in.
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Google Pixel 9 Pro Fold
Our most powerful phone, in a foldable, with Gemini built in.
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Google Pixel 9 Pro Fold
Our most powerful phone, in a foldable, with Gemini built in.
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Google Pixel 9
The ultimate classic, with Gemini built in.
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Google Pixel 9
The ultimate classic, with Gemini built in.
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Make magic happen with Pixel.
Pixel phones have advanced AI features that make it easy to create amazing photos and videos, get more done and keep your info safe.
Meet Gemini, your built-in AI assistant.
With Gemini, you can brainstorm ideas, do tasks
across your apps, and go Live to have a natural, free-flowing conversation.
Meet Gemini, your built-in AI assistant.
With Gemini, you can brainstorm ideas, do tasks
across your apps, and go Live to have a natural, free-flowing conversation.
Meet Gemini, your built-in AI assistant.
With Gemini, you can brainstorm ideas, do tasks
across your apps, and go Live to have a natural, free-flowing conversation.
Meet Gemini, your built-in AI assistant.
With Gemini, you can brainstorm ideas, do tasks
across your apps, and go Live to have a natural, free-flowing conversation.
Extraordinary camera. Effortless editing.
The award-winning Pixel Camera reveals vibrant detail in any light, and helps you make custom edits with a few taps.
Extraordinary camera. Effortless editing.
The award-winning Pixel Camera reveals vibrant detail in any light, and helps you make custom edits with a few taps.
Pixel helps protect you and your info.
Crisis Alerts and Emergency SOS help keep you one step ahead. And the Titan M2 security chip and built-in VPN help keep your personal info and data safe.
Pixel helps protect you and your info.
Crisis Alerts and Emergency SOS help keep you one step ahead. And the Titan M2 security chip and built-in VPN help keep your personal info and data safe.
Built to last. And last. And last.
Pixel comes with 7 years of OS and security updates, plus regular Pixel Drops. And it stands up to splashes, scratches, and drops.
Built to last. And last. And last.
Pixel comes with 7 years of OS and security updates, plus regular Pixel Drops. And it stands up to splashes, scratches, and drops.
Easy to switch.
So much to love.
Plenty of pairing options
Pixel works with AirPods® and most Wear OS and Fitbit smartwatches.
Pixel works with AirPods® and most Wear OS and Fitbit smartwatches.
Which Pixel is right for you?
Pixel 9 Pro Fold | Pixel 9 Pro & Pro XL | Pixel 9 |
|---|---|---|
X X | X X | X X |
    Colour: Obsidian Colour: Porcelain |         Colour: Porcelain Colour: Rose Quartz Colour: Hazel Colour: Obsidian |         Colour: Peony Colour: Wintergreen Colour: Porcelain Colour: Obsidian |
Display | ||
Camera | ||
  Advanced triple rear camera 48 MP wide 10.5 MP ultrawide 10.8 MP telephoto 0.5x, 1x, 5x optical quality zoom Front camera & inner cameras 10 MP Rear video 4K |   Pro triple rear camera 50 MP wide 48 MP ultrawide 48 MP telephoto 0.5x, 1x, 2x, 5x, 10x optical quality zoom Front camera 42 MP with autofocus Rear video 8K with Video Boost |   Advanced dual rear camera 50 MP wide 48MP ultrawide - 0.5x, 1x, 2x optical quality zoom Front camera 10.5 MP with autofocus Rear video 4K |
Performance | ||
 Storage options - 256 GB 512 GB - | Storage options 128 GB 256 GB 512 GB 1 TB | Storage options 128 GB 256 GB - - |
 16 GB RAM | 16 GB RAM | 12 GB RAM |
 24 hr+ battery life Up to 72 hours with Extreme Battery Saver |  24 hr+ battery life Up to 100 hours with Extreme Battery Saver | 24 hr+ battery life Up to 100 hours with Extreme Battery Saver |
"Best Smartphone 2 Years in a Row."
(About Pixel 9 Pro and Pixel 8 series)
"The Google Pixel 9 Pro was the only phone this year that felt truly new, and it earns our Phone of the Year award."
(about Pixel 9 Pro)
"Some of the best mobile camera experiences money can buy."
(about Pixel 9 phones)
"Best Smartphone 2 Years in a Row."
(About Pixel 9 Pro and Pixel 8 series)
"The Google Pixel 9 Pro was the only phone this year that felt truly new, and it earns our Phone of the Year award."
(about Pixel 9 Pro)
"Some of the best mobile camera experiences money can buy."
(about Pixel 9 phones)
Power up your Pixel.
Trade in
Choose your new phone today and get credit when you trade in your old one – all from home.
Preferred Care
Protect your Pixel without the hassle by paying up front or in monthly instalments.
Financing
Spread out the cost of your favourite Pixel devices with easy payment schedules.
The perfect companions.
The perfect companions.
Explore more Pixel phones.
Pixel 8 Pro
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Pixel 8
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Pixel 8a
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Explore more Pixel phones.
Pixel 8 Pro
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Pixel 8
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Pixel 8a
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Discover the world of Pixel.
Finance your Pixel.
Finance your Pixel.
Free of charge shipping and returns.
Free of charge shipping and returns.
Frequently asked questions.
What can I transfer from my old phone to my new Pixel phone?
Texts, contacts, photos and more will be carried over to your Pixel phone. Check the comprehensive list of what does and doesn't transfer during the switching process on the Pixel phone help page.
Is it easy to transfer data from my old phone to my new Pixel phone?
Switching to Pixel doesn’t mean starting over. All you have to do is pair or connect your old phone with your new Pixel, then your selected data – like contacts, photos, messages, and more – will copy over. Your new Pixel will guide you through the whole process, which takes about 20 minutes.,
Are Google apps better on a Pixel phone?
Your Pixel phone comes with your favourite Google apps, like Gmail, Maps and Photos, for a seamless experience. And you get Google's latest innovations from popular Google apps first and free.
- 1Gemini mobile app available on select devices, and in select languages and countries. Internet connection required. Check responses for accuracy.
- 2Personal Safety app features are dependent on network connectivity and other factors, and may not be reliable for emergency communications or available in all areas. For more information, see g.co/pixel/personalsafety.
- 3Restrictions apply. Some data is not transmitted through a VPN. Not available in all countries. All other Google One membership benefits sold separately. This VPN offer does not impact price or benefits of Google One plans. Use of a VPN may increase data costs depending on your plan. See g.co/pixel/vpn for details.
- 4Pixel updates for seven years from when the device first became available on the Google Store in the US. See g.co/pixel/updates for details.
- 5Designed to comply with dust and water protection rating IP68 under IEC standard 60529 when each device leaves the factory, but the device is not water or dust proof. The accessories are not water- or dust-resistant. Water resistance and dust resistance are not permanent conditions and will diminish or be lost over time due to normal wear and tear, device repair, disassembly or damage. Phone is not drop/tumble proof and dropping your device may result in loss of water/dust resistance. Damage from drops, tumbles and other external forces are not covered under warranty. Liquid damage voids the warranty. See g.co/pixel/water for details.
- 6Some third-party apps and data may not be transferred automatically. Visit g.co/pixel/copydatahelp for information.
- 7Average transfer time reflected based on wired data transfers. Excludes some download and installation activity that occurs in the background. Actual transfer time will vary depending on the number and size of files. See g.co/pixel/copydatahelp for more information on transferring data.
- 8Screen has rounded corners. When measured diagonally as a rectangle, screen is 6.3 inches (for Pixel 9 and Pixel 9 Pro), 6.8 inches (for Pixel 9 Pro XL), 6.1 inches (for Pixel 8a) and external screen is 6.3 inches and internal screen is 8 inches (for Pixel 9 Pro Fold). Actual viewable area is less. Dimensions may vary by configuration and manufacturing process.
- 9HDR brightness measured at 100% on-pixel ratio. Peak brightness measured at 5% on-pixel ratio.
- 10Not available for all cameras, apps or modes.
- 11Estimated battery life based on testing using a median Pixel user battery usage profile across a mix of talk, data, standby, and use of limited other features that are default in Extreme Battery Saver mode (which disables various features including 5G connectivity). Battery testing conducted on a major US carrier network and based on mix of inner and outer screen (for Pixel 9 Pro Fold) in California in mid 2024 (for Pixel 9 Pro and Pixel 9), early 2024 (for Pixel 9 Pro Fold), and late 2023 (for Pixel 8a) on pre-production hardware and software using default settings, except that Extreme Battery Saver mode was enabled. Tests began with phones fully charged. Battery life depends upon many factors and usage of certain features will decrease battery life. Actual battery life may be lower.
- ®FaceTime, iMessage and AirPods are registered trademarks of Apple Inc.
- *
Late or missing repayments may have serious consequences for you and cause you serious money problems.
Google Commerce Limited is an Appointed Representative of Product Partnerships Limited which is authorised and regulated by the Financial Conduct Authority (FCA) for regulated consumer credit activities; Product Partnerships Limited’s FCA registration number is 626349, and its address is Second Floor, Atlas House, 31 King Street, Leeds LS1 2HL. We act as a credit broker, not a lender. Google Store Financing is a financing solution issued and serviced solely by Klarna Bank AB (FRN 536065), Sveavägen 46, 111 34, Stockholm, Sweden. Please note that Pay in 3 instalments and Pay in 30 days agreements are not regulated by the FCA. Finance is only available to permanent UK residents aged 18+, subject to status, T&Cs and late fees apply. Application decisions are made solely by Klarna Bank AB. Terms and conditions apply. Subject to financial circumstances.
If you would like to know how complaints are handled, see Google's Complaints Handling Process. You can also find information about referring a complaint to the Financial Ombudsman Service (FOS) at financial-ombudsman.org.uk.
- †All orders that are delivered free of charge use the lowest-cost option unless otherwise noted. All free of charge returns are subject to the following conditions.
- ΔTrade-in values vary based on condition, year, and configuration of your eligible device, and are subject to change upon inspection. Phone trade-in credit will be issued as a refund back on the specific form of payment used for the phone purchase at Google Store or in the form of Store Credit if the purchased phone has already been returned. Refund is based on (and paid after) phone received matching the description provided at time of estimate. Phones sent for trade-in must be received within 30 days of initiation of trade-in process, provided the purchased device has not been returned during that time. Additional trade-in terms are located here: https://store.google.com/intl/en_uk/about/device-trade-in/.
- ^Buy the new Pixel 9a and get up to £415 back with eligible phone trade-in, which includes £150 in extra promotional value. Offer starts on 10/04/2025 and ends on 06/05/2025 at 23:59 GMT. Typical representative amount: £415 for Galaxy S24 Ultra or iPhone 14 (128GB). Trade-in can only be applied with a new Pixel 9a purchase. Trade-in values vary based on condition, year, and configuration of your trade-in device. The traded device must be sent within 30 days of you receiving your new phone for the original estimate to be honoured. However, the trade in value is subject to change upon inspection once the phone has been received. If the post-inspection value of your phone is determined to be less than 75% of the estimate value, your phone will be returned to you. Google Store will refund your original payment method. If Google Store cannot refund your payment method, you’ll receive Google Store credit. If you finance your new phone, Google Store will refund you through the Klarna payment option and Klarna will process your refund in line with your agreement with them. If the value of your traded device is greater than the value of your new device then any difference will be issued through Google Store credit. Do not trade in your old device if you have returned your new phone to Google. In these circumstances, any refund issued will be by way of Google Store credit. Full T&Cs apply: https://store.google.com/intl/en_uk/about/device-trade-in.html
- ^^Get £25 in Google Store credit when you buy Pixel 9a from Google Store UK. Customers will receive an email notifying them that the Google Store credit is added to their account within 24 hours after the entire order ships. Offer valid starting on 10/04/2025 through 06/05/2025 at 23:59 GMT. Available only to UK residents with shipping addresses in UK. Must be age 18 or older to be eligible. Recipients must have Google Pay profiles registered to the country where purchase was made in order for the Google Store credit to be issued and once issued will be in the currency of the country where purchase was made. Customers who checkout as guests are ineligible to receive the Google Store credit. The Google Store credit can only be used in the country of purchase. Limit 2 per customer. Offer isn’t valid if the device (or any part of the order) is returned. It’s non-transferable, and not valid for cash or a cash equivalent. Available only while supplies last. Void where prohibited. Shipping charges may apply at checkout. Promotional Credit expires within 1 year of issuance.
What is Google Store credit? See here for details: https://support.google.com/store/answer/7549796