Get an extra £200 off when you trade in your old phone for a Pixel 10 Pro or Pro XL this transfer window.^ Plus, receive up to £100 in Google Store credit for your next purchase.^^ Offer ends 04/02.Shop offers

Make the switch to Pixel phones – Google Store

Switch from your usual. Discover spectacular.

Change can be scary, unless it's a change for the better. Pixel phones have an award-winning camera, cutting-edge photo and video editing and groundbreaking AI to help supercharge your creativity and simplify your day.
Six Pixel phones in various models, side-by-side to feature the variety of striking colors.
Six Pixel phones in various models, side-by-side to feature the variety of striking colors.

Pure amazingness that you can only get on Pixel.

Get the info that you need, before you even have to ask.

Snap your best pics with coaching from your camera.

Let your imagination run wilder with Pixel Studio.

Save time and avoid scams using smart call features.

Get 7 years of new features and security updates.

Shop Pixel, the only phone engineered by Google.

Shop Pixel, the only phone engineered by Google.

Trade in your phone and save.
Trade in your phone and save.

Stunning photos and videos, every click, any fix.

Pixel's powerful camera system and breakthrough AI editing make it easy to create spectacular photos and videos, every time.
A picture-in-picture view of a person in portrait, as well as a close-up of their eye to show the vivid details in their eye, eyelashes and freckles
A picture-in-picture view of a person in portrait, as well as a close-up of their eye to show the vivid details in their eye, eyelashes and freckles

Stunning 50 MP portraits come as standard.

A picture-in-picture view of a person in portrait, as well as a close-up of their eye to show the vivid details in their eye, eyelashes and freckles
A picture-in-picture view of a person in portrait, as well as a close-up of their eye to show the vivid details in their eye, eyelashes and freckles

Take the picture. And be in it, too.

Get waaaay over there from right here, with up to 100x zoom.

Google AI on Pixel.Simply brilliant.

Switching to Pixel is the smart and easy way to streamline your day. Only Pixel phones are designed to work seamlessly with Google AI and Gemini, helping you save time and get more done throughout the day.

Talk with Gemini about anything that you see.

Talk through whatever's on your screen.

Ask Gemini to find info and get things done for you across your apps.

Get a deeper understanding without doing hours of research.

Just circle what you want to search.

Hear translations in the caller's natural voice.

'Best smartphone of 2024'
(about Pixel 8 and Pixel 8 Pro)
'The most powerful smartphone camera on the market.'
(about Pixel 8 Pro)
'The AI features are well
worth the investment.'
(about Pixel 8)
'No. 1 most innovative company in consumer electronics'
(about Pixel 8 Pro)
'Best smartphone of 2024'
(about Pixel 8 and Pixel 8 Pro)
'The most powerful smartphone camera on the market.'
(about Pixel 8 Pro)
'The AI features are well
worth the investment.'
(about Pixel 8)
'No. 1 most innovative company in consumer electronics'
(about Pixel 8 Pro)

Shop Pixel, the only phone engineered by Google.

New
Pixel 10 Pro and Pro XL
Meet the new status pro.
New
Pixel 10
Do spectacular, on the regular.
New
Pixel 10 Pro Fold
Unfold something extraordinary.
Pixel 9 Pro and Pro XL
All pro. Pure magic.
Pixel 9
A phone full of firsts.
Pixel 9a
Magic made simple.
Pixel 9 Pro Fold
An epic display of Google AI.

Only Pixel can deliver Android at its best.

Pixel is the only phone engineered by Google, so Android apps like Gmail, Search and Maps are preloaded and connect seamlessly with Chrome and Gemini. Plus, Pixel gets the latest AI innovations first.

Wait, there's even more reasons to switch to Pixel.

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