Pixel 10 Pro & 10 Pro XL - Advanced AI, Performance and Pro Camera

Pixel 10 Pro

From £899

or £24.97/month with 36-month financing^*

Pixel 10 Pro

From £899

or £24.97/month with 36-month financing^*

Save £50 - £605 with eligible trade-in.

Learn more about trade-in

Save £50 - £605 with eligible trade-in.

Learn more about trade-in

Save £50 - £605 with eligible trade-in.

Learn more about trade-in

Save £50 - £605 with eligible trade-in.

Learn more about trade-in

Unbelievable camera. Advanced AI.

The most advanced AI on Pixel.

Our highest quality photos and videos.

Next-gen chip for peak AI performance.

Impeccably designed in two sizes.

7 years of new features and updates.

Two hands hold up a Pixel 10 Pro in Moonstone and a Pixel 10 in Indigo, comparing the striking colours

Compare phones

Explore in 3D

Compare phones

Explore in 3D

New on Pixel 10 Pro.

With Nano Banana in Gemini, take your photos even further. Imagine yourself in different scenes, combine creative elements, make specific edits and more. It's easier than ever to bring your ideas to life.

Simply describe your idea, and Pixel will create a high-quality short video with sound for you.

Make high-motion scenes feel cinematic with improved stabilisation powered by Video Boost.

Magic Cue. All-new AI for Pixel that gives you the info you need, right as you need it.

Pro Zoom with up to 100x zoom range is the longest, sharpest zoom of any Pixel.

Talk with Gemini about anything you see using your camera in Gemini Live.

Meet Camera Coach. It uses Gemini models to read the scene and help you set up the best pic.

Slide 1 of 7

The power of Gemini, supercharged on Pixel.

Google’s most capable AI is built into the most powerful Pixel yet, enabled by the new Google Tensor G5 chip custom-designed for the latest Gemini innovations.

Set your creative ideas in motion.

Create a high-quality short video, complete with natural-sounding audio, simply by describing your idea.

Set your creative ideas in motion.

Create a high-quality short video, complete with natural-sounding audio, simply by describing your idea.

Ask Gemini about anything, from anywhere.1

Go Live with Gemini to have a natural, free-flowing conversation. Just start talking to get info, brainstorm ideas and more.

Ask Gemini about anything, from anywhere.1

Go Live with Gemini to have a natural, free-flowing conversation. Just start talking to get info, brainstorm ideas and more.

Talk through whatever’s on your screen.

Curious about something you’re browsing on your phone? Just ask Gemini for more details.

Talk through whatever’s on your screen.

Curious about something you’re browsing on your phone? Just ask Gemini for more details.

Ask Gemini to multitask across your apps.

Save time by asking Gemini to find info and get things done for you - like checking your calendar for the start of the game, then texting a reminder to the group chat.

Ask Gemini to multitask across your apps.

Save time by asking Gemini to find info and get things done for you - like checking your calendar for the start of the game, then texting a reminder to the group chat.

Unlock Google AI Pro for a year on us (£227 value).

Boost your productivity and creativity with more access to new and powerful features in the Gemini app plus 5 TB of cloud storage.^,

Learn more

Unlock Google AI Pro for a year on us (£227 value).

Boost your productivity and creativity with more access to new and powerful features in the Gemini app plus 5 TB of cloud storage.^,

Learn more

Gemini on Pixel.

Pixel comes with Gemini, a built-in AI assistant. And with Pixel 10 Pro or Pro Fold, you get new and powerful features in the Gemini app, Flow, NotebookLM and more, plus 5 TB of cloud storage, for a yearon us.

Gemini

Get a built-in AI assistant that helps you write, plan, learn and get things done.

Share your camera or screen in Gemini Live conversations to have a live back-and-forth chat about what you’re seeing.

Go live with Gemini whenever it's easier to just talk things over.

Brainstorm ideas, write stories and plan big projects, events or trips.

Take a photo to get help with something that you're seeing IRL.

Generate images, just by typing in your idea.

Get helpful information from YouTube videos as you watch them.

Pull information and get things done across multiple Google apps at once.

Summarise unread emails in Gmail.

Google AI Pro

Expanded access to Google’s next-gen AI. Get everything in Gemini, PLUS:

Unlock more access to our powerful features and most capable AI models, like Deep Research powered by 3 Pro.

Efficiently explore and analyse vast amounts of information like textbooks or financial reports of up to 1,500 pages.

Create high-quality, 8-second videos with Veo 3.1, our advanced video generation model.

Take your learning to the next level with 5x more Audio Overviews, notebooks, and more in your research assistant NotebookLM.

Unlock our AI filmmaking tool Flow, custom built with Veo 3.1 to create cinematic scenes and stories.

Get 5 TB of cloud storage and more benefits across Google – all included with the Google AI Pro plan.

Gemini

Get a built-in AI assistant that helps you write, plan, learn and get things done.

Share your camera or screen in Gemini Live conversations to have a live back-and-forth chat about what you’re seeing.

Go live with Gemini whenever it's easier to just talk things over.

Brainstorm ideas, write stories and plan big projects, events or trips.

Take a photo to get help with something that you're seeing IRL.

Generate images, just by typing in your idea.

Get helpful information from YouTube videos as you watch them.

Pull information and get things done across multiple Google apps at once.

Summarise unread emails in Gmail.

Google AI Pro

Expanded access to Google’s next-gen AI. Get everything in Gemini, PLUS:

Unlock more access to our powerful features and most capable AI models, like Deep Research powered by 3 Pro.

Efficiently explore and analyse vast amounts of information like textbooks or financial reports of up to 1,500 pages.

Create high-quality, 8-second videos with Veo 3.1, our advanced video generation model.

Take your learning to the next level with 5x more Audio Overviews, notebooks, and more in your research assistant NotebookLM.

Unlock our AI filmmaking tool Flow, custom built with Veo 3.1 to create cinematic scenes and stories.

Get 5 TB of cloud storage and more benefits across Google – all included with the Google AI Pro plan.

More ways to work wonders with Google AI.

The right info, right when you need it.

Introducing Magic Cue, a suite of new AI-powered capabilities for Pixel that proactively suggests helpful information, right as you need it. A friend texts asking the location for dinner? Magic Cue can surface the answer ready to share with a tap.

Explore Magic Cue

Real-time call translations, in their natural voice.

Live Translate can now translate what each caller says using the sound of their voice - so phone conversations in different languages feel more authentic.

Searching has come full circle.

Just use your finger to draw a circle around what you want more info about - like an image, text or video. Pixel finds it fast, straight from the app you’re in.

Explore Circle to Search

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The Pixel 10 Pro camera. Next-level everything.

Pixel’s pro camera makes everything look cinematic by default, even in low light. Bring out incredible details with 50 MP portraits, our most advanced AI for 100x zoom, and steadier videos in up to 8K.

A wide shot of two people posing while playing dominoes

48 MP ultrawide. Let your imagination run wild.

Play up any angle like a pro. Go into greater detail with super-sharp Macro Focus, or capture sweeping, wide-angle landscape shots - all in the highest quality and resolution.

A top-down shot of dominoes and beverages on a table. The bubbles in the beverages are captured in sharp detail, as is a prism of sunlight reflecting off of a blue glass

50 MP wide. Showstopping quality.

Our best camera yet. Capture beautiful portraits and vivid low-light photos and videos with its ƒ/1.68 aperture. And with 2x optical image quality, it’s easy to reveal incredibly rich details in everyday closeups.

An angled portrait of a person in a textured red-and-white sweater. Pixel 10 Pro's telephoto lens captures stunning details of the person's face and sweater

48 MP telephoto. Zoom in up to 100x closer.

Pixel 10 Pro’s upgraded 5x telephoto lens has our longest and best zoom quality ever. Now get even more unbelievable closeups with 100x Pro Res Zoom and 10x optical image quality.

Two people take a selfie together in landscape mode, showcasing the wide field of view from Pixel's selfie camera

42 MP front-facing. Sharper selfies from any angle.

Pixel’s widest selfie camera with autofocus features a 103° field of view. Now you and everyone else come out looking remarkably sharp in every photo and video, even in dimly lit situations.

Slide 1 of 4

Super steady videos. Super easy.

Introducing improved stabilisation powered by Video Boost on Pixel 10 Pro. The upgraded 50 MP camera can now turn high-motion scenes into high-quality, stable cinematic shots—no extra equipment required.

Up to 20x the video zoom power.

Zoom in up to 20x with Super Res Zoom Video, enabled by a powerful telephoto lens and advanced processing for smooth, high-quality video.

Low-light videos get a glow-up.

Night Sight Video brings out the best, highest-quality 8K recordings on a Pixel, whether you’re filming sunset skylines or candlelit dinners.

100x. Pixel’s longest zoom ever.

Zoom like never before with up to 100x Pro Zoom. It’s powered by an upgraded telephoto camera and all-new AI imaging for our sharpest closeups by far.

A person in portrait, with a picture-in-picture close-up of their eye to show the vivid details in their eye, eyelashes, and freckles

And now, 50 MP portraits from a smartphone.

It’s Pixel’s best portrait quality to date. Get high-res images worthy of professional editing and printing right from your phone.

AI for your photo finish.

Snap your best pics with coaching from Gemini.

Camera Coach uses Gemini models to read the scene, offer you suggestions and help you find the best angle and lighting. It can even suggest the best modes for you to use.

Explore Camera Coach

Talk about easy photo editing.

Making studio-quality edits is effortless with Google Photos. Adjust the focus, change the background, and move objects with a few taps.

Explore Magic Editor

Group pics the whole group loves.

With Pixel, it’s a snap to take shareable group pics. After you take the photo, Pixel can automatically find and combine similar photos into one where everyone looks their best.

Explore Auto Best Take

Take the picture. And be in it, too.

With the updated Add Me, it’s even easier to make sure no one’s left out of the photo. Now you can add the photographer to bigger groups and get more creative with the composition.

Explore Add Me

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As resilient as it is brilliant.

Pixel 10 Pro and Pro XL side-by-side, surrounded by a Pixel Watch 4, pair of Pixel Buds 2a, credit card, and pair of glasses for scale

Pixel 10 Pro and Pro XL from the side to compare the phones' heights and display the phones' thinness

Two hands holding up both Pixel 10 Pro and Pro XL side-by-side

Two hands holding up both Pixel 10 Pro and Pro XL, from a side angle

Get all the same Pro features whether you size up or down.

On desk

In hand

Luxuriously refined with a silky matte glass back, polished frame and beautiful diamond-cut camera bar.

A person holds a Pixel 10 Pro XL in Jade color, which matches their jade green blouse

“Pixel 10 Pro features colours with elemental undertones that whisper sophistication yet defy the ordinary."

–DesignerGoogle Color, Material & Finish

Pixel 10 Pro upside down with one corner touching a liquid surface

Spacecraft-grade aluminium and Corning® Gorilla® Glass Victus® 2 for all-around scratch and drop resistance.^,

Pixel’s brightest display yet. The vibrant Super Actua display features 3,300-nit peak brightness for an immersive screen, even in direct sunlight.

Breakthrough performance.

Next-gen chip for the ultimate AI experience on a phone.

The new Google Tensor G5 chip is Pixel's biggest leap in performance yet. It's custom built with a TPU that's up to 60% more powerful and a CPU that's 34% faster on average for Google's most-advanced AI and performance. It also delivers Pixel's highest-quality photos and videos with an upgraded ISP.

Explore Google Tensor

A person with chrome-accented nails and stylish silver jewelry holding the Pixel 10 Pro on a night out.

24+ hours of battery life.

Pixel 10 Pro XL charges to 70% in about 30 minutes for ultrafast wired charging. Both models last up to 100 hours on Extreme Battery Saver.

Charges wirelessly in a snap.

Pixel 10 Pro phones now have Pixelsnap, magnetic technology that lets you snap on Qi2 wireless chargers for fast, efficient charging. You’ll also have a world of magnetic accessories to choose from – stands, grips, wallets, and more.

Browse Pixelsnap chargers

Get that new-phone feeling every few months.

Unlock what’s next for your phone with Pixel Drops.

Get regular automatic updates that amp up your Pixel’s helpfulness by bringing you new and improved features for the camera, Gemini and more.

Explore Pixel Drops

Protects you and your data.

Pixel helps secure your messages.

Pixel helps protect you against spam, scams, and phishing in messages by letting you know if a text seems sketchy.

Automatically locks if it’s lost or stolen.

If a theft is detected, Theft Detection automatically locks your phone to give you peace of mind that your sensitive information stays private.

Security and OS updates for 7 years.

Pixel has extra layers of protection to keep your info safe. And it gets regular updates for 7 years to help keep your phone secure over time.

Going off the grid? Pixel has you covered.

Your Pixel comes with a two year trial of Satellite SOS. If you’re somewhere without cellular or Wi-Fi, with Satellite SOS your Pixel can connect to emergency services via satellite to get help and share your location with your emergency contact list.

Which Pixel is right for you?

Compare all

Pixel 10 Pro & Pro XL	Pixel 10	Pixel 10 Pro Fold



Viewing	Learn more	Learn more
Display	Display	Display
See in 3D 6.3" or 6.8" Super Actua	See in 3D 6.3" Actua	See in 3D 8" + 6.4" Actua and Super Actua Flex
Camera	Camera	Camera
Pro triple rear camera 50 MP wide48 MP ultrawide48 MP telephoto100x zoom Front camera 42 MP with autofocus 8K video Night Sight VideoVideo Boost	Advanced triple rear camera 48 MP wide13 MP ultrawide10.8 MP telephoto20x zoom Front camera 10.5 MP with autofocus 4K video --	Advanced triple rear camera 48 MP wide10.5 MP ultrawide10.8 MP telephoto20x zoom Front & inner cameras 10 MP 4K video Night Sight VideoVideo Boost
Performance	Performance	Performance
Fastest, most efficient 16 GB RAMTensor G5 chip	Faster, more efficient 12 GB RAMTensor G5 chip	Fastest, most efficient 16 GB RAMTensor G5 chip
24+ hr battery life Fastest charging Up to 70% in about 30 minutesPixelsnap Wireless Charging	24+ hr battery life Faster charging Up to 55% in about 30 minutesPixelsnap Wireless Charging	24+ hr battery life Faster charging Up to 50% in about 30 minutesPixelsnap Wireless Charging
Storage options 128 GB256 GB512 GB1 TB	Storage options 128 GB256 GB--	Storage options -256 GB512 GB1 TB

Discover the world of Pixel.

With Pixel, it all comes together brilliantly.

A Pixel Watch 4 with a Hazel colour band at a side angle

Unlock your full potential with the Pixel Watch.

Control your camera, unlock your phone (or find it) and even know who’s at your door when you pair your phone with the Pixel Watch 4.^,

Learn more

Connect with Pixel Buds for better clarity and focus.

With Fast Pair, Pixel Buds instantly connect to your phone for crystal clear calls, dynamic spatial audio and hands-free help with Gemini.^,^,^,

Learn more

Add a little extra help.

Browse all accessories

Pixel 10, Pro, Pro XL Case

Learn more

Pixelsnap Charger

Learn more

Pixelsnap Ring Stand

Learn more

Pixelsnap Charger with Stand

Learn more

Add a little extra help.

Browse all accessories

Pixel 10, Pro, Pro XL Case

Learn more

Pixelsnap Charger

Learn more

Pixelsnap Ring Stand

Learn more

Pixelsnap Charger with Stand

Learn more

Why buy on the Google Store?

Finance your Pixel.

Learn more

Finance your Pixel.

Learn more

Pixel Care+ for added protection.

Learn more

Pixel Care+ for added protection.

Learn more

Free of charge delivery and returns.

Learn more

Free of charge delivery and returns.

Learn more

Trade in your old phone for money back.

Learn more

Trade in your old phone for money back.

Learn more

Frequently asked questions.

What is an unlocked Pixel 10 Pro and Pixel 10 Pro XL?

An unlocked Pixel 10 Pro and Pixel 10 Pro XL is a phone that isn’t tied to a specific operator. When you purchase an unlocked Pixel 10 Pro and Pixel 10 Pro XL, you get to choose which operator or plan works best for you. Most phones in the Google Store come unlocked.

To use a SIM-unlocked phone:1. Buy an unlocked Pixel phone from the Google Store.2. Contact a mobile operator.3. Follow their instructions to set up your phone with their service plan.

Is Pixel 10 Pro and Pixel 10 Pro XL dual SIM?

Pixel 10 Pro and Pixel 10 Pro XL has dual SIM functionality. You can use two SIMs: one physical SIM card and one eSIM. You can choose which SIM to use for which action, like messaging or calling. This option is called Dual SIM Dual Standby (DSDS). On Pixel 10 Pro and Pixel 10 Pro XL if your carrier allows, you can use two eSim profiles simultaneously and connect to two 5G networks in dual SIM mode at the same time.

Do Pixel 10 Pro and Pixel 10 Pro XL have 5G compatibility?

Yes, Pixel 10 Pro and Pixel 10 Pro XL work with 5G networks. The type of 5G service depends on both the phone model and the operator network.

Learn more about 5G

What is included in the Pixel 10 Pro and Pixel 10 Pro XL box?

Your Pixel 10 Pro and Pixel 10 Pro XL purchase comes with a 1 m USB-C® to USB-C® cable (USB® 2.0). Pixel 10 Pro and Pixel 10 Pro XL does not come with a

45W USB-C Power Charger

, but that can be purchased separately.

How does the Google Store trade-in program work?

You can trade in Google Pixel phones and phones from most other manufacturers. How much you will get for your trade-in depends on the phone, model, manufacturer and condition. During your purchase of a new Pixel phone, answer a few questions and, once we receive the phone within the specified time frame and verify its condition, you'll most likely receive the full amount of the estimated refund. Keep in mind that our trade-in partner needs to receive your phone within 30 days of you receiving your new phone, and the condition needs to match what you told us.

Learn more about Google Store trade-in

What is Pixel Care+?

Pixel Care+ is our device protection program. It offers comprehensive protection, providing unlimited free of charge screen repairs and battery replacements with no excess fee, plus repair or replacement for other damage (like drops and liquid spills) and for mechanical or electrical failures for as long as your device is enrolled, all using Google-certified parts. For even greater peace of mind, Pixel Care+ with Loss and Theft includes all the benefits of Pixel Care+, plus coverage for loss and theft, with a limit of three claims per rolling 12-month period. Visit our

Pixel Care+ page

for more information or the

Pixel Care+ Help Centre article

for full details on coverage, limitations, and terms.

How do I switch from an Android phone or an iPhone to Pixel 10 Pro and Pixel 10 Pro XL?

Switching to Pixel is easy. You can transfer your stuff, like photos and messages, from your old phone to your Pixel in a few easy steps.

Learn more about switching to Pixel

Where can I find setup instructions and tips for my new Pixel 10 Pro and Pixel 10 Pro XL?

Move your stuff over, personalise your settings and explore Pixel features to get the most out of your phone. Get more help 24/7 at

g.co/pixel/support.

Who should I contact if I have questions about my Pixel 10 Pro and Pixel 10 Pro XL purchase?

Visit our Help Centre to

and get help.

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Pixel 10 Pro & 10 Pro XL - Advanced AI, Performance and Pro Camera

Pixel 10 Pro

Pixel 10 Pro

Meet the new status pro.

Meet the new status pro.

Meet the new status pro.

Meet the new status pro.

Unbelievable camera. Advanced AI.

New on Pixel 10 Pro.

With Nano Banana in Gemini, take your photos even further. Imagine yourself in different scenes, combine creative elements, make specific edits and more. It's easier than ever to bring your ideas to life.

Simply describe your idea, and Pixel will create a high-quality short video with sound for you.

Make high-motion scenes feel cinematic with improved stabilisation powered by Video Boost.

Magic Cue. All-new AI for Pixel that gives you the info you need, right as you need it.

Pro Zoom with up to 100x zoom range is the longest, sharpest zoom of any Pixel.

Talk with Gemini about anything you see using your camera in Gemini Live.

Meet Camera Coach. It uses Gemini models to read the scene and help you set up the best pic.

The power of Gemini, supercharged on Pixel.

Set your creative ideas in motion.

Set your creative ideas in motion.

Ask Gemini about anything, from anywhere.1

Ask Gemini about anything, from anywhere.1

Talk through whatever’s on your screen.

Talk through whatever’s on your screen.

Ask Gemini to multitask across your apps.

Ask Gemini to multitask across your apps.

Gemini on Pixel.

Gemini

Google AI Pro

Gemini

Google AI Pro

More ways to work wonders with Google AI.

The right info, right when you need it.

Real-time call translations, in their natural voice.

Searching has come full circle.

The Pixel 10 Pro camera. Next-level everything.

48 MP ultrawide. Let your imagination run wild.

50 MP wide. Showstopping quality.

48 MP telephoto. Zoom in up to 100x closer.

42 MP front-facing. Sharper selfies from any angle.

Super steady videos. Super easy.

Up to 20x the video zoom power.

Low-light videos get a glow-up.

100x. Pixel’s longest zoom ever.

And now, 50 MP portraits from a smartphone.

AI for your photo finish.

Snap your best pics with coaching from Gemini.

Talk about easy photo editing.

Group pics the whole group loves.

Take the picture. And be in it, too.

As resilient as it is brilliant.

Get all the same Pro features whether you size up or down.

Get all the same Pro features whether you size up or down.

Luxuriously refined with a silky matte glass back, polished frame and beautiful diamond-cut camera bar.

“Pixel 10 Pro features colours with elemental undertones that whisper sophistication yet defy the ordinary."

Spacecraft-grade aluminium and Corning® Gorilla® Glass Victus® 2 for all-around scratch and drop resistance.,

Pixel’s brightest display yet. The vibrant Super Actua display features 3,300-nit peak brightness for an immersive screen, even in direct sunlight.

Breakthrough performance.

Next-gen chip for the ultimate AI experience on a phone.

24+ hours of battery life.

Charges wirelessly in a snap.

Get that new-phone feeling every few months.

Unlock what’s next for your phone with Pixel Drops.

Protects you and your data.

Pixel helps secure your messages.

Automatically locks if it’s lost or stolen.

Security and OS updates for 7 years.

Spacecraft-grade aluminium and Corning® Gorilla® Glass Victus® 2 for all-around scratch and drop resistance.^,

Next-gen chip for the ultimate AI experience on a phone.

Get that new-phone feeling every few months.

Get a £10 coupon off your next purchase when you sign up.^‡