Google Pixel 10 - AI Powered Excellence with Tensor G5

Pixel 10

From £699
or £19.42/month with 36-month financing*

Pixel 10

From £699
or £19.42/month with 36-month financing*
Save £149.99 when you buy the Google Pixel 10 and the Pixelsnap Case for Google Pixel 10. Offer ends 13/10.
Save £149.99 when you buy the Google Pixel 10 and the Pixelsnap Case for Google Pixel 10. Offer ends 13/10.

Do spectacular, on the regular.

From £699
or £19.42/month with 36-month financing

Do spectacular, on the regular.

From £699
or £19.42/month with 36-month financing
Colour: Indigo

Do spectacular, on the regular.

From £699
or £19.42/month with 36-month financing

Do spectacular, on the regular.

From £699
or £19.42/month with 36-month financing
Colour: Indigo
Closeup of the back of Pixel 10
Closeup of the back of Pixel 10
Two Pixel 10's facing opposite directions
Two Pixel 10's facing opposite directions
Pixel 10 from different three angles: front, back, and side
Pixel 10 from different three angles: front, back, and side
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Pixel 10 leaning against a backdrop
Pixel 10 leaning against a backdrop
Closeup of the back of Pixel 10
Closeup of the back of Pixel 10
Two Pixel 10's facing opposite directions
Two Pixel 10's facing opposite directions
Pixel 10 from different three angles: front, back, and side
Pixel 10 from different three angles: front, back, and side
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Pixel 10 leaning against a backdrop
Pixel 10 leaning against a backdrop
Closeup of the back of Pixel 10
Closeup of the back of Pixel 10
Two Pixel 10's facing opposite directions
Two Pixel 10's facing opposite directions
Pixel 10 from different three angles: front, back, and side
Pixel 10 from different three angles: front, back, and side
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Pixel 10 leaning against a backdrop
Pixel 10 leaning against a backdrop
Closeup of the back of Pixel 10
Closeup of the back of Pixel 10
Two Pixel 10's facing opposite directions
Two Pixel 10's facing opposite directions
Pixel 10 from different three angles: front, back, and side
Pixel 10 from different three angles: front, back, and side
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Image 1 of 4.
Save £50 - £450 with eligible trade-in.
Save £50 - £450 with eligible trade-in.
Save £50 - £450 with eligible trade-in.
Save £50 - £450 with eligible trade-in.
Save £50 - £450 with eligible trade-in.
Save £50 - £450 with eligible trade-in.
Save £50 - £450 with eligible trade-in.
Save £50 - £450 with eligible trade-in.

All the essentials. More of the extras.

All-new telephoto lens.
Twice as durable as Pixel 8.
Built with Gemini, your AI assistant.
Protects you and your data.
7 years of new features and updates.
Two hands hold up a Pixel 10 Pro in Moonstone and a Pixel 10 in Indigo, comparing the striking colours
Two hands hold up a Pixel 10 Pro in Moonstone and a Pixel 10 in Indigo, comparing the striking colours
Closeup of the camera of Pixel 10 in Indigo color
Closeup of the camera of Pixel 10 in Indigo color
Two hands hold up a Pixel 10 Pro in Moonstone and a Pixel 10 in Indigo, comparing the striking colours
Two hands hold up a Pixel 10 Pro in Moonstone and a Pixel 10 in Indigo, comparing the striking colours
Closeup of the camera of Pixel 10 in Indigo color
Closeup of the camera of Pixel 10 in Indigo color

New on Pixel 10.

Capture stunning details from super far away with the new 5x telephoto lens.

Get the info you need before you even have to ask with Pixel’s new Magic Cue.

Camera Coach suggests improvements to a photo being taken of two people on a lake shore
Camera Coach suggests improvements to a photo being taken of two people on a lake shore

All-new Camera Coach uses Gemini models to help you snap your best pics.

A person uses Gemini Live to ask about the vegetables in a grocery store's produce section
A person uses Gemini Live to ask about the vegetables in a grocery store's produce section

You can now talk with Gemini about anything you see using Gemini Live and your camera.

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The power of Gemini, supercharged on Pixel.

Pixel phones have Gemini built in to help you do more, faster and easier. Enabled by our next-gen chip, Google Tensor G5, it’s the extraordinary AI assistant for all things you.
A person uses Gemini Live to ask about the vegetables in a grocery store's produce section
A person uses Gemini Live to ask about the vegetables in a grocery store's produce section

Talk to Gemini about anything you see.

Share your camera in Gemini Live to have a back-and-forth chat about what’s around you.
Read more

Talk to Gemini about anything you see.

Share your camera in Gemini Live to have a back-and-forth chat about what’s around you.
Read more

Ask Gemini about anything, from anywhere.

Go Live with Gemini to have a natural, free-flowing conversation. Just start talking to get info, brainstorm ideas and more.
Read more

Ask Gemini about anything, from anywhere.

Go Live with Gemini to have a natural, free-flowing conversation. Just start talking to get info, brainstorm ideas and more.
Read more

Talk through whatever’s on your screen.

Curious about something you’re browsing on your phone? Just ask Gemini.
Read more

Talk through whatever’s on your screen.

Curious about something you’re browsing on your phone? Just ask Gemini.
Read more

Ask Gemini to do multiple tasks across your apps.

Save time by asking Gemini to find info and get things done for you across your apps – like finding an appointment on your calendar and showing the location on Google Maps.
Read more

Ask Gemini to do multiple tasks across your apps.

Save time by asking Gemini to find info and get things done for you across your apps – like finding an appointment on your calendar and showing the location on Google Maps.
Read more

More ways to work wonders with Google AI.

The right info, right when you need it.

Introducing Magic Cue, a suite of new AI-powered capabilities for Pixel that proactively suggests helpful information, right as you need it. A friend texts asking the location for dinner? Magic Cue can surface the answer ready to share with a tap.
Explore Magic Cue

Real-time translations, in the caller's natural voice.

Live Translate can now translate what each caller says using the sound of their voice – so phone conversations in different languages feel more authentic.

Searching has come full circle.

Just use your finger to draw a circle around what you want more info about - like an image, text or video. Pixel finds it fast, straight from the app you’re in.
Explore Circle to Search
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A camera that puts a whole new lens on stunning images.

The Pixel 10 camera has a new 5x telephoto lens with up to 20x Super Res Zoom for creating sharp, detailed photos at a distance.

True to life photos and videos. Out of this world editing.

A person sitting in a car at night. Their face appears in sharp detail despite the scene's low red and blue light.
A person sitting in a car at night. Their face appears in sharp detail despite the scene's low red and blue light.
Night Sight
Freckles of red light against a blue watery background. The lights and water droplets appear in vivid detail, with striking colour contrast.
Freckles of red light against a blue watery background. The lights and water droplets appear in vivid detail, with striking colour contrast.
Macro Focus
Two people pose cheek-to-cheek for a selfie in landscape mode, showcasing the wide field of view of Pixel 10's front camera
Two people pose cheek-to-cheek for a selfie in landscape mode, showcasing the wide field of view of Pixel 10's front camera
A person rests their head on another person's shoulder. Pixel 10's ultrawide camera captures the large stretch of blue sky behind them.
A person rests their head on another person's shoulder. Pixel 10's ultrawide camera captures the large stretch of blue sky behind them.
Two people smile and clasp hands
Two people smile and clasp hands
Two hands interlace fingers, with a silver ring on one finger. The hands' wrinkles and ring's etchings appear in crisp detail.
Two hands interlace fingers, with a silver ring on one finger. The hands' wrinkles and ring's etchings appear in crisp detail.
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A person sitting in a car at night. Their face appears in sharp detail despite the scene's low red and blue light.
A person sitting in a car at night. Their face appears in sharp detail despite the scene's low red and blue light.
Night Sight

Brilliant photos, dusk to dawn.

Night Sight takes sharp, vivid photos, portraits and panos in low-light settings like concerts and cityscapes - even the Milky Way with astrophotography.

Brilliant photos, dusk to dawn.

Night Sight takes sharp, vivid photos, portraits and panos in low-light settings like concerts and cityscapes - even the Milky Way with astrophotography.
Freckles of red light against a blue watery background. The lights and water droplets appear in vivid detail, with striking colour contrast.
Freckles of red light against a blue watery background. The lights and water droplets appear in vivid detail, with striking colour contrast.
Macro Focus

Tiny details. Epic photos.

Use Macro Focus to reveal vivid colour and striking contrast in the smallest objects: raindrops, snowflakes and more.

Tiny details. Epic photos.

Use Macro Focus to reveal vivid colour and striking contrast in the smallest objects: raindrops, snowflakes and more.
Two people pose cheek-to-cheek for a selfie in landscape mode, showcasing the wide field of view of Pixel 10's front camera
Two people pose cheek-to-cheek for a selfie in landscape mode, showcasing the wide field of view of Pixel 10's front camera

Boost your selfie confidence.

Take sharp, crisp, share-worthy selfies with the 10.5 MP camera and autofocus. And when you want to fit more in, the 95° field of view makes it a snap.

Boost your selfie confidence.

Take sharp, crisp, share-worthy selfies with the 10.5 MP camera and autofocus. And when you want to fit more in, the 95° field of view makes it a snap.
A person rests their head on another person's shoulder. Pixel 10's ultrawide camera captures the large stretch of blue sky behind them.
A person rests their head on another person's shoulder. Pixel 10's ultrawide camera captures the large stretch of blue sky behind them.

See the bigger picture.

Pixel 10’s ultrawide camera lets you fit more into a single frame. Perfect for capturing vast landscapes, expansive scenery and more of an interior space.

See the bigger picture.

Pixel 10’s ultrawide camera lets you fit more into a single frame. Perfect for capturing vast landscapes, expansive scenery and more of an interior space.
Two people smile and clasp hands
Two people smile and clasp hands

Clear, vibrant photos in any light.

With a 48 MP wide camera, plus Pixel’s HDR+ and 10-bit HDR video, it’s easy to capture sharp, detailed images even in low or poor light.

Clear, vibrant photos in any light.

With a 48 MP wide camera, plus Pixel’s HDR+ and 10-bit HDR video, it’s easy to capture sharp, detailed images even in low or poor light.
Two hands interlace fingers, with a silver ring on one finger. The hands' wrinkles and ring's etchings appear in crisp detail.
Two hands interlace fingers, with a silver ring on one finger. The hands' wrinkles and ring's etchings appear in crisp detail.

Stunning detail from super far away.

Pixel 10 has an all-new 5x telephoto lens with 20x Super Res Zoom for creating remarkably sharp, detailed photos at a distance.

Stunning detail from super far away.

Pixel 10 has an all-new 5x telephoto lens with 20x Super Res Zoom for creating remarkably sharp, detailed photos at a distance.
A person sitting in a car at night. Their face appears in sharp detail despite the scene's low red and blue light.
A person sitting in a car at night. Their face appears in sharp detail despite the scene's low red and blue light.
Night Sight

Brilliant photos, dusk to dawn.

Night Sight takes sharp, vivid photos, portraits and panos in low-light settings like concerts and cityscapes - even the Milky Way with astrophotography.

Brilliant photos, dusk to dawn.

Night Sight takes sharp, vivid photos, portraits and panos in low-light settings like concerts and cityscapes - even the Milky Way with astrophotography.
Freckles of red light against a blue watery background. The lights and water droplets appear in vivid detail, with striking colour contrast.
Freckles of red light against a blue watery background. The lights and water droplets appear in vivid detail, with striking colour contrast.
Macro Focus

Tiny details. Epic photos.

Use Macro Focus to reveal vivid colour and striking contrast in the smallest objects: raindrops, snowflakes and more.

Tiny details. Epic photos.

Use Macro Focus to reveal vivid colour and striking contrast in the smallest objects: raindrops, snowflakes and more.
Two people pose cheek-to-cheek for a selfie in landscape mode, showcasing the wide field of view of Pixel 10's front camera
Two people pose cheek-to-cheek for a selfie in landscape mode, showcasing the wide field of view of Pixel 10's front camera

Boost your selfie confidence.

Take sharp, crisp, share-worthy selfies with the 10.5 MP camera and autofocus. And when you want to fit more in, the 95° field of view makes it a snap.

Boost your selfie confidence.

Take sharp, crisp, share-worthy selfies with the 10.5 MP camera and autofocus. And when you want to fit more in, the 95° field of view makes it a snap.
A person rests their head on another person's shoulder. Pixel 10's ultrawide camera captures the large stretch of blue sky behind them.
A person rests their head on another person's shoulder. Pixel 10's ultrawide camera captures the large stretch of blue sky behind them.

See the bigger picture.

Pixel 10’s ultrawide camera lets you fit more into a single frame. Perfect for capturing vast landscapes, expansive scenery and more of an interior space.

See the bigger picture.

Pixel 10’s ultrawide camera lets you fit more into a single frame. Perfect for capturing vast landscapes, expansive scenery and more of an interior space.
Two people smile and clasp hands
Two people smile and clasp hands

Clear, vibrant photos in any light.

With a 48 MP wide camera, plus Pixel’s HDR+ and 10-bit HDR video, it’s easy to capture sharp, detailed images even in low or poor light.

Clear, vibrant photos in any light.

With a 48 MP wide camera, plus Pixel’s HDR+ and 10-bit HDR video, it’s easy to capture sharp, detailed images even in low or poor light.
Two hands interlace fingers, with a silver ring on one finger. The hands' wrinkles and ring's etchings appear in crisp detail.
Two hands interlace fingers, with a silver ring on one finger. The hands' wrinkles and ring's etchings appear in crisp detail.

Stunning detail from super far away.

Pixel 10 has an all-new 5x telephoto lens with 20x Super Res Zoom for creating remarkably sharp, detailed photos at a distance.

Stunning detail from super far away.

Pixel 10 has an all-new 5x telephoto lens with 20x Super Res Zoom for creating remarkably sharp, detailed photos at a distance.

Transform photos in the blink of AI.

Camera Coach suggests improvements to a photo being taken of two people on a lake shore
Camera Coach suggests improvements to a photo being taken of two people on a lake shore

Snap your best pics with coaching from your camera.

Pixel’s new Camera Coach uses Gemini to help you read the scene, find the best angle and lighting and even suggest the ideal settings and modes.
Explore Camera Coach

Photo editing is easier than ever.

Making studio-quality edits is effortless with Google Photos. Adjust the focus, change the background, move objects and more, with just a few taps.
Explore Magic Editor

Amazing group pics with a click.

It’s a snap to take shareable group pics. After you take the photo, Pixel can automatically find and combine similar photos to create the best one.
Explore Auto Best Take

Take the picture. And be in it, too.

With Add Me, it’s even easier to make sure that no one’s left out of the photo. Now you can add the photographer to bigger groups and get more creative with the composition.
Explore Add Me
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Dive deeper into the Pixel Camera.
Dive deeper into the Pixel Camera.
Dive deeper into the Pixel Camera.
Dive deeper into the Pixel Camera.
Dive deeper into the Pixel Camera.
Dive deeper into the Pixel Camera.
Dive deeper into the Pixel Camera.
Dive deeper into the Pixel Camera.

Get that new-phone feeling every few months.

New and improved features just show up. Kinda like magic.

With Pixel Drops, your phone keeps getting better over time, automatically bringing you things like new Gemini features, camera updates and more.
Explore Pixel Drops

Designed for durability. Made for real life.

Pixel 10 in Indigo color dotted with water droplets
Pixel 10 in Indigo color dotted with water droplets
Pixel 10 in Indigo color dotted with water droplets
Pixel 10 in Indigo color dotted with water droplets

Tough enough to hold up when spills and tumbles go down.,

The 11% brighter Actua display is easy on the eyes, even in direct sunlight.

Pixel 10’s polished back glass and satin finish give it a vibrant look and silky feel. The metal accents are made from 100% recycled aluminum – so it’s both beautiful and responsible.

Elbow-down view of a person holding Pixel 10 in an Indigo case, which matches their sweater and Pixel Watch band
Elbow-down view of a person holding Pixel 10 in an Indigo case, which matches their sweater and Pixel Watch band
A person uses a Pixel 10 in Indigo color, which matches their Pixel Watch band and the couch they are sitting on
A person uses a Pixel 10 in Indigo color, which matches their Pixel Watch band and the couch they are sitting on

“Pixel 10 features a striking array of bold and vibrant colors that radiate pure energy.”

Designer, Google Color, Material & Finish
Elbow-down view of a person holding Pixel 10 in an Indigo case, which matches their sweater and Pixel Watch band
Elbow-down view of a person holding Pixel 10 in an Indigo case, which matches their sweater and Pixel Watch band
A person uses a Pixel 10 in Indigo color, which matches their Pixel Watch band and the couch they are sitting on
A person uses a Pixel 10 in Indigo color, which matches their Pixel Watch band and the couch they are sitting on

A battery that lasts. And charges fast.

A person in a red jacket talks on their Pixel 10
A person in a red jacket talks on their Pixel 10
A person in a red jacket talks on their Pixel 10
A person in a red jacket talks on their Pixel 10

Over 24 hours of battery life.

The Pixel 10 battery can last over 24 hours, and up to 100 hours with Extreme Battery Saver. And it can charge to 55% in about 30 minutes.,

Charge wirelessly in a snap.

Pixel 10 phones now have Pixelsnap, magnetic technology that lets you effortlessly snap on Qi2 wireless chargers for fast, efficient charging.
Browse Pixelsnap chargers

On a serious power chip.

Pixel’s fastest, most powerful chip yet.

The all-new Tensor G5 chip is Pixel’s biggest performance leap yet. It’s custom built for Google’s advanced AI, an all-day battery life, and high-quality photos and videos.

Powerful protection from whatever, wherever.

Security and OS updates for 7 years.

Pixel has extra layers of protection to keep your info safe. And it gets regular updates for 7 years to help keep your phone secure over time.

Pixel helps secure your messages.

Scam Detection uses powerful AI to detect suspicious calls and texts. You’ll be alerted so you can end the conversation quickly.

Going off the grid? Pixel has you covered.

Your Pixel comes with a two year trial of Satellite SOS. If you’re somewhere without cellular or Wi-Fi, with Satellite SOS your Pixel can connect to emergency services via satellite to get help and share your location with your emergency contact list.

Automatically locks if it’s lost or stolen.

If a theft is detected, Theft Detection automatically locks your phone to give you peace of mind that your sensitive information stays private.

Which Pixel is right for you?

Compare all
Pixel 10
Pixel 10 Pro & Pro XL
Pixel 9a
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Buy
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Display

Display

Display

6.3"
Actua
6.3" or 6.8"
Super Actua
6.3"
Actua

Camera

Camera

Camera

Advanced triple rear camera
48 MP wide13 MP ultrawide10.8 MP telephoto20x zoom
Front camera
10.5 MP with autofocus
4K video
--
Pro triple rear camera
50 MP wide48 MP ultrawide48 MP telephoto100x zoom
Front camera
42 MP with autofocus
8K video
Night Sight VideoVideo Boost
Dual rear camera
48 MP wide13 MP ultrawide--
Front & inner cameras
13 MP
4K video
--

Performance

Performance

Performance

Faster, more efficient
12 GB RAMTensor G5 chip
Fastest, most efficient
16 GB RAMTensor G5 chip
Fast and efficient
8 GB RAMTensor G4 chip
24+ hr
battery life
24+ hr
battery life
30+ hr
battery life
Faster charging
Up to 55% in about 30 minutesPixelsnap Wireless Charging
Fastest charging
Up to 70% in about 30 minutesPixelsnap Wireless Charging
Fast Charging
--
Storage options
128 GB256 GB--
Storage options
128 GB256 GB512 GB1 TB
Storage options
128 GB256 GB--

Discover the world of Pixel.

With Pixel, it all comes together brilliantly.

Pixel Watch 4 with an Iris color band
Pixel Watch 4 with an Iris color band
Pixel Watch 4 with an Iris color band
Pixel Watch 4 with an Iris color band

Unlock your full potential with the Pixel Watch.

Control your camera, unlock your phone (or find it), and even know who’s at your door when you pair your phone with the Pixel Watch 4.
Learn more
Pixel Buds 2a in Iris color
Pixel Buds 2a in Iris color
Pixel Buds 2a in Iris color
Pixel Buds 2a in Iris color

Connect with Pixel Buds for better clarity and focus.

With Fast Pair, Pixel Buds instantly connect to your phone for crystal clear calls, dynamic spatial audio and hands-free help with Gemini.,,,
Learn more

Add a little extra help.

Browse all accessories
Pixel 10, Pro, Pro XL Case
Learn more
Pixelsnap Charger
Learn more
Pixelsnap Ring Stand
Learn more
Pixelsnap Charger with Stand
Learn more

Add a little extra help.

Browse all accessories
Pixel 10, Pro, Pro XL Case
Learn more
Pixelsnap Charger
Learn more
Pixelsnap Ring Stand
Learn more
Pixelsnap Charger with Stand
Learn more

Why buy on the Google Store?

Finance your Pixel.

Learn more

Finance your Pixel.

Learn more

Pixel Care+ for added protection.

Learn more

Pixel Care+ for added protection.

Learn more

Free delivery and returns.

Learn more

Free delivery and returns.

Learn more

Trade in your old phone and save.

Learn more

Trade in your old phone and save.

Learn more

Frequently asked questions.

An unlocked PIxel 10 is a phone that isn't tied to a specific operator. When you purchase an unlocked Pixel 10, you get to choose which operator or plan works best for you. Most phones in the Google Store come unlocked.

To use a SIM-unlocked phone:1. Buy an unlocked Pixel phone from the Google Store.2. Contact a mobile operator.3. Follow their instructions to set up your phone with their service plan.

Yes, Pixel 10 works with 5G networks. The type of 5G service depends on both the phone model and the operator network.
Learn more about 5G
.
Your Pixel 10 purchase comes with a 1 m USB-C® to USB-C® cable (USB® 2.0). Pixel 10 does not come with a
45W USB-C Power Charger
, but that can be purchased separately.
You can trade in Google Pixel phones and phones from most manufacturers. How much you will get for trade-in depends on the phone, model, manufacturer and condition. During your purchase of a new Pixel phone, answer a few questions and, once we receive the phone within the specified time frame and verify its condition, you'll most likely receive the full amount of the estimated refund. Keep in mind that our trade-in partner needs to receive your phone within 30 days of you receiving your new phone, and the condition needs to match what you told us.
Learn more about Google Store trade-in
.
Pixel Care+ is our device protection program. It offers comprehensive protection, providing unlimited free of charge screen repairs and battery replacements with no excess fee, plus repair or replacement for other damage (like drops and liquid spills) and for mechanical or electrical failures for as long as your device is enrolled, all using Google-certified parts. For even greater peace of mind, Pixel Care+ with Loss and Theft includes all the benefits of Pixel Care+, plus coverage for loss and theft, with a limit of three claims per rolling 12-month period. Visit our
Pixel Care+ page
for more information or the
Pixel Care+ Help Centre article
for full details on coverage, limitations, and terms.
Switching to Pixel is easy. You can transfer your stuff, like photos and messages, from your old phone to your Pixel in a few easy steps.
Learn more about switching to Pixel
.
Move your stuff over, personalise your settings and explore Pixel features to get the most out of your phone. Get more help 24/7 at
g.co/pixel/support.
Visit our Help Centre to
contact us
and get help.

Get a £10 coupon off your next purchase when you sign up.‡

Get news, offers, basket reminders, personalised emails, and surveys from the Google Store.
Your personal data will be processed by Google Commerce Limited to send you emails with updates regarding hardware products and services in accordance with
Google's Privacy Policy
.
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.
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