The Black Friday deals you've waited for are here! Save big on Google Pixel.
The festive season is just around the corner – and with Google’s Black Friday deals, you can treat yourself or others to something special.
Get ready for a massive tech upgrade with the Google Pixel this Black Friday. This is a great chance to score incredible prices on the new Pixel 10 and Pixel 10 Pro/ Pro XL smartphones, which feature advanced AI and superior camera technology, along with big discounts on the popular Pixel 9 series. Complete your ecosystem by adding on great savings on the Pixel Watch 4—with its new health features—and the Pixel Buds Pro 2 for premium audio. Whether you're shopping for yourself or finding the perfect holiday gift, mark your calendar and prepare to shop early for the best prices on the entire range of Google Pixel phones, tablets, watches, and accessories.
These unmissable deals include:
Unleash the power of Google's latest AI with the Pixel 10 this Black Friday and save up to £200. Plus get up to £605 back with eligible trade-in (includes a £100 bonus).1
Upgrade to Google’s latest Pixel 10 Pro series this Black Friday. Unleash the ultimate Pixel experience with the Pixel 10 Pro and Pixel 10 Pro XL —featuring a 100x Pro Res Zoom camera and the powerful Tensor G5 chip2
Experience flagship quality at a fantastic price, save £200 on the Pixel 9. Packed with advanced camera features and best-in-class software to your fingertips.3
Unlock a smarter, healthier you this Black Friday! Save up to £80 on the feature-rich Pixel Watch 3—plus, maximise your savings via trade-in for an additional £81 back (including a £25 bonus).4
Block out the world for less this Black Friday and save £50 on the Pixel Buds Pro 2, featuring an AI-powered Tensor chip for twice the Active Noise Cancellation and immersive spatial audio.5
Save £40 on the Fitbit Charge 6, your essential fitness tracker with built-in Google Maps, Google Wallet, and the most accurate heart rate tracking yet.6
Grab the Pixel Buds 2a this Black Friday and save £30, letting you enjoy seamless connectivity and high-quality audio for less. Experience your favourite music and podcasts with great sound.7
Protect your home day and night with the weatherproof Nest Cam Outdoor (wired, 2nd gen) and save £15 this Black Friday. Get crystal-clear 2K HDR video and built-in intelligence that tells you the difference between a person and a pet.8
Unfold the power of Google's flagship foldable this Black Friday and get up to £825 back with an eligible trade-in toward the AI-powered Pixel 10 Pro Fold. This includes a £200 bonus, making it the best time to experience its expansive 8-inch display, pro-level camera, and new durable design.9
Looking for a budget-friendly Pixel? The Pixel 9a combines premium features at an affordable price, and you can save £150 during Black Friday. Get ready for impressive features like a high-quality camera, vibrant OLED display, and powerful battery life – delivering great value without breaking the bank.10
—plus get up to £775 back with eligible trade-in (includes a £150 bonus).
Unlock massive savings on the latest wearable tech this Black Friday: buy the new Pixel Watch 4 with Loss of Pulse Detection and enhanced Fitbit health tracking - and get up to £106 back with an eligible trade-in, which includes a £50 bonus just for upgrading.11
Experience next-level connectivity with the Nest Wifi Pro, offering lightning-fast Wi-Fi 6E speeds and whole-home coverage. Grab the 3-Pack and save up to £80 to eliminate dead zones and ensure smooth 4K streaming and gaming everywhere.12
To qualify for these Black Friday deals, simply visit Google Store UK and purchase between 12th November and 3rd December 2025. You must be over 18 and have a valid UK delivery address. Some restrictions apply, and these offers are exclusive to Google Store UK – they’re non-transferable and can’t be combined with other discounts. Delivery charges may apply at checkout, so check your final total before confirming.
With a Pixel in hand, experience powerful features that blend seamlessly with Google services. From the stunning camera quality of Pixel 9 Pro to the smart AI efficiency in the Pixel 10 series, there’s a Pixel for everyone. Don’t miss out on the 2025 Google Black Friday sale and the chance to get your hands on a new favourite device this year.
Save £200 on Pixel 10 (256 GB). Offer starts on 12/11/2025 at 00:00 GMT and ends on 03/12/2025 at 23:59 GMT. Available only if user is 18 or older and provides a delivery address in the UK. Unless otherwise allowed, this offer cannot be combined with other offers. Purchase must be made on Google Store UK. Offer is non-transferable and not valid for cash or cash equivalent. Delivery charges may apply at checkout. Void where prohibited.
Buy Pixel 10 and get up to £605 back with eligible phone trade-in, which includes a £100 bonus. Offer starts on 12/11/2025 at 00:00 GMT and ends on 03/12/2025 at 23:59 GMT. Typical representative amount: £605 for iPhone 16 Pro (1024 GB). Trade-in can only be applied with a new Pixel 10 purchase. Trade-in values vary based on condition, year, and configuration of your trade-in device. The traded device must be sent within 30 days of you receiving your new phone for the original estimate to be honoured. However, the trade in value is subject to change upon inspection once the phone has been received. If the post-inspection value of your phone is determined to be less than 75% of the estimate value, your phone will be returned to you. Google Store will refund your original payment method. If Google Store cannot refund your payment method, you’ll receive Google Store credit. If you finance your new phone, Google Store will refund you through the Klarna payment option and Klarna will process your refund in line with your agreement with them. If the value of your traded device is greater than the value of your new device then any difference will be issued through Google Store credit. Do not trade in your old device if you have returned your new phone to Google. In these circumstances, any refund issued will be by way of Google Store credit. Full T&Cs apply: https://store.google.com/intl/en_uk/about/device-trade-inSave £100 on Pixel 10 Pro. Save £200 on Pixel 10 Pro XL. Offer starts on 12/11/2025 at 00:00 GMT and ends on 03/12/2025 at 23:59 GMT. Available only if user is 18 or older and provides a delivery address in the UK. Unless otherwise allowed, this offer cannot be combined with other offers. Purchase must be made on Google Store UK. Offer is non-transferable and not valid for cash or cash equivalent. Delivery charges may apply at checkout. Void where prohibited.
Buy Pixel 10 Pro / Pro XL and get up to £775 back with eligible phone trade-in, which includes a £150 bonus. Offer starts on 12/11/2025 at 00:00 GMT and ends on 03/12/2025 at 23:59 GMT. Typical representative amount: £775 for iPhone 16 Pro Max (1024 GB). Trade-in can only be applied with a new Pixel 10 Pro or Pro XL purchase. Trade-in values vary based on condition, year, and configuration of your trade-in device. The traded device must be sent within 30 days of you receiving your new phone for the original estimate to be honoured. However, the trade in value is subject to change upon inspection once the phone has been received. If the post-inspection value of your phone is determined to be less than 75% of the estimate value, your phone will be returned to you. Google Store will refund your original payment method. If Google Store cannot refund your payment method, you’ll receive Google Store credit. If you finance your new phone, Google Store will refund you through the Klarna payment option and Klarna will process your refund in line with your agreement with them. If the value of your traded device is greater than the value of your new device then any difference will be issued through Google Store credit. Do not trade in your old device if you have returned your new phone to Google. In these circumstances, any refund issued will be by way of Google Store credit. Full T&Cs apply: https://store.google.com/intl/en_uk/about/device-trade-inSave £200 on Pixel 9. Offer starts on 12/11/2025 at 00:00 GMT and ends on 31/12/2025 at 23:59 GMT. Available only if user is 18 or older and provides a delivery address in the UK. Unless otherwise allowed, this offer cannot be combined with other offers. Purchase must be made on Google Store UK. Offer is non-transferable and not valid for cash or cash equivalent. Delivery charges may apply at checkout. Void where prohibited.
Save up to £80 on Pixel Watch 3, plus get up to £81 back with eligible Pixel Watch 2 trade-in. Includes a £25 bonus. Save up to £80 on Pixel Watch 3 (Wi-Fi). Save £80 on Pixel Watch 3 (LTE). Offer starts on 12/11/2025 at 00:00 GMT and ends on 03/12/2025 at 23:59 GMT. Available only if user is 18 or older and provides a delivery address in the UK. Unless otherwise allowed, this offer cannot be combined with other offers. Purchase must be made on Google Store UK. Offer is non-transferable and not valid for cash or cash equivalent. Delivery charges may apply at checkout. Void where prohibited.
Buy the Pixel Watch 3 and get up to £81 back with eligible Pixel Watch 2 trade-in, which includes a £25 bonus. Offer starts on 12/11/2025 at 00:00 GMT and ends on 03/12/2025 at 23:59 GMT. Trade-in values vary and are based on the specific subsidy for your purchased Pixel device, as well as the model, year, condition and configuration of your eligible trade-in device. Values are subject to change upon inspection. Representative trade-in devices for max trade-in amount: £81 for Pixel Watch 2. Watch trade-in credit will be issued as a refund back on the credit card used for the Pixel watch purchase at Google Store or in the form of Store Credit if the purchased watch has already been returned. Refund is based on (and paid after) watch received matching the description provided at time of estimate. Watches sent for trade-in must be received within 30 days of initiation of trade-in process, provided the purchased device has not been returned during that time. Google Store will refund your original payment method. If Google Store cannot refund your payment method, you’ll receive a Google Store credit. If the value of your traded device is greater than the value of your new device, then any difference will be issued through Google Store credit. Additional trade-in terms are located here : https://store.google.com/intl/en_uk/about/device-trade-in.html.Save £50 on Pixel Buds Pro 2. Offer starts on 12/11/2025 at 00:00 GMT and ends on 03/12/2025 at 23:59 GMT. Available only if user is 18 or older and provides a delivery address in the UK. Unless otherwise allowed, this offer cannot be combined with other offers. Purchase must be made on Google Store UK. Offer is non-transferable and not valid for cash or cash equivalent. Delivery charges may apply at checkout. Void where prohibited.
Save £40 on Fitbit Charge 6. Offer starts on 12/11/2025 at 00:00 GMT and ends on 03/12/2025 at 23:59 GMT. Available only if user is 18 or older and provides a delivery address in the UK. Unless otherwise allowed, this offer cannot be combined with other offers. Purchase must be made on Google Store UK. Offer is non-transferable and not valid for cash or cash equivalent. Delivery charges may apply at checkout. Void where prohibited.
Save £30 on Pixel Buds 2a. Offer starts on 12/11/2025 at 00:00 GMT and ends on 03/12/2025 at 23:59 GMT. Available only if user is 18 or older and provides a delivery address in the UK. Unless otherwise allowed, this offer cannot be combined with other offers. Purchase must be made on Google Store UK. Offer is non-transferable and not valid for cash or cash equivalent. Delivery charges may apply at checkout. Void where prohibited.
Save £15 on Nest Cam Outdoor (wired, 2nd gen). Offer starts on 12/11/2025 at 00:00 GMT and ends on 03/12/2025 at 23:59 GMT. Available only if user is 18 or older and provides a delivery address in the UK. Unless otherwise allowed, this offer cannot be combined with other offers. Purchase must be made on Google Store UK. Offer is non-transferable and not valid for cash or cash equivalent. Delivery charges may apply at checkout. Void where prohibited.
Buy Pixel 10 Pro Fold and get up to £825 back with eligible phone trade-in, which includes a £200 bonus. Offer starts on 12/11/2025 at 00:00 GMT and ends on 03/12/2025 at 23:59 GMT. Typical representative amount: £825 for iPhone 16 Pro Max (1024 GB). Trade-in can only be applied with a new Pixel 10 Pro Fold purchase. Trade-in values vary based on condition, year, and configuration of your trade-in device. The traded device must be sent within 30 days of you receiving your new phone for the original estimate to be honoured. However, the trade in value is subject to change upon inspection once the phone has been received. If the post-inspection value of your phone is determined to be less than 75% of the estimate value, your phone will be returned to you. Google Store will refund your original payment method. If Google Store cannot refund your payment method, you’ll receive Google Store credit. If you finance your new phone, Google Store will refund you through the Klarna payment option and Klarna will process your refund in line with your agreement with them. If the value of your traded device is greater than the value of your new device then any difference will be issued through Google Store credit. Do not trade in your old device if you have returned your new phone to Google. In these circumstances, any refund issued will be by way of Google Store credit. Full T&Cs apply: https://store.google.com/intl/en_uk/about/device-trade-in
Save £150 on Pixel 9a. Offer starts on 12/11/2025 at 00:00 GMT and ends on 03/12/2025 at 23:59 GMT. Available only if user is 18 or older and provides a delivery address in the UK. Unless otherwise allowed, this offer cannot be combined with other offers. Purchase must be made on Google Store UK. Offer is non-transferable and not valid for cash or cash equivalent. Delivery charges may apply at checkout. Void where prohibited.
Buy the Pixel Watch 4 and get up to £106 back with eligible Pixel Watch 2 trade-in, which includes a £50 bonus. Offer starts on 12/11/2025 at 00:00 GMT and ends on 03/12/2025 at 23:59 GMT. Trade-in values vary and are based on the specific subsidy for your purchased Pixel device, as well as the model, year, condition and configuration of your eligible trade-in device. Values are subject to change upon inspection. Representative trade-in devices for max trade-in amount: £106 for Pixel Watch 2. Watch trade-in credit will be issued as a refund back on the credit card used for the Pixel watch purchase at Google Store or in the form of Store Credit if the purchased watch has already been returned. Refund is based on (and paid after) watch received matching the description provided at time of estimate. Watches sent for trade-in must be received within 30 days of initiation of trade-in process, provided the purchased device has not been returned during that time. Google Store will refund your original payment method. If Google Store cannot refund your payment method, you’ll receive a Google Store credit. If the value of your traded device is greater than the value of your new device, then any difference will be issued through Google Store credit. Additional trade-in terms are located here : https://store.google.com/intl/en_uk/about/device-trade-in.html
Save up to £80 on Nest Wifi Pro. Offer starts on 12/11/2025 at 00:00 GMT and ends on 03/12/2025 at 23:59 GMT. Available only if user is 18 or older and provides a delivery address in the UK. Unless otherwise allowed, this offer cannot be combined with other offers. Purchase must be made on Google Store UK. Offer is non-transferable and not valid for cash or cash equivalent. Delivery charges may apply at checkout. Void where prohibited.