Google Pixel 10 - AI Powered Excellence with Tensor G5
Pixel 10
From £799
or £22.19/month with 36-month financing*
From £799
or £22.19/month with 36-month financing*
Transfer to Pixel. Get up to £610 back with eligible trade-in. Includes a £200 bonus.
Offer ends 04/02.
Transfer to Pixel. Get up to £610 back with eligible trade-in. Includes a £200 bonus.
Offer ends 04/02.
Get £100 in Google Store credit towards your next purchase when you buy Pixel 10. Offer ends 04/02.
Get £100 in Google Store credit towards your next purchase when you buy Pixel 10. Offer ends 04/02.
All the essentials. More of the extras.
All-new telephoto lens.
Twice as durable as Pixel 8.
Built with Gemini, your AI assistant.
Protects you and your data.
7 years of new features and updates.
New on Pixel 10.
New on Pixel 10.
Capture stunning details from super far away with the new 5x telephoto lens.
Get the info you need before you even have to ask with Pixel’s new Magic Cue.
All-new Camera Coach uses Gemini models to help you snap your best pics.
You can now talk with Gemini about anything you see using Gemini Live and your camera.
The power of Gemini, supercharged on Pixel.
The power of Gemini, supercharged on Pixel.
Pixel phones have Gemini built in to help you do more, faster and easier. Enabled by our next-gen chip, Google Tensor G5, it’s the extraordinary AI assistant for all things you.
Ask Gemini about anything, from anywhere.
Go Live with Gemini to have a natural, free-flowing conversation. Just start talking to get info, brainstorm ideas and more.
Ask Gemini about anything, from anywhere.
Go Live with Gemini to have a natural, free-flowing conversation. Just start talking to get info, brainstorm ideas and more.
Ask Gemini to do multiple tasks across your apps.
Save time by asking Gemini to find info and get things done for you across your apps – like finding an appointment on your calendar and showing the location on Google Maps.
Ask Gemini to do multiple tasks across your apps.
Save time by asking Gemini to find info and get things done for you across your apps – like finding an appointment on your calendar and showing the location on Google Maps.
More ways to work wonders with Google AI.
More ways to work wonders with Google AI.
The right info, right when you need it.
Introducing Magic Cue, a suite of new AI-powered capabilities for Pixel that proactively suggests helpful information, right as you need it. A friend texts asking the location for dinner? Magic Cue can surface the answer ready to share with a tap.
Real-time translations, in the caller's natural voice.
Live Translate can now translate what each caller says using the sound of their voice – so phone conversations in different languages feel more authentic.
Searching has come full circle.
Just use your finger to draw a circle around what you want more info about - like an image, text or video. Pixel finds it fast, straight from the app you’re in.
A camera that puts a whole new lens on stunning images.
A camera that puts a whole new lens on stunning images.
The Pixel 10 camera has a new 5x telephoto lens with up to 20x Super Res Zoom for creating sharp, detailed photos at a distance.
True to life photos and videos. Out of this world editing.
True to life photos and videos. Out of this world editing.
Night Sight
Macro Focus
Transform photos in the blink of AI.
Transform photos in the blink of AI.
Snap your best pics with coaching from your camera.
Pixel’s new Camera Coach uses Gemini to help you read the scene, find the best angle and lighting and even suggest the ideal settings and modes.
Photo editing is easier than ever.
Making studio-quality edits is effortless with Google Photos. Adjust the focus, change the background, move objects and more, with just a few taps.
Amazing group pics with a click.
It’s a snap to take shareable group pics. After you take the photo, Pixel can automatically find and combine similar photos to create the best one.
Take the picture. And be in it, too.
With Add Me, it’s even easier to make sure that no one’s left out of the photo. Now you can add the photographer to bigger groups and get more creative with the composition.
Get that new-phone feeling every few months.
Get that new-phone feeling every few months.
New and improved features just show up. Kinda like magic.
With Pixel Drops, your phone keeps getting better over time, automatically bringing you things like new Gemini features, camera updates and more.
Designed for durability. Made for real life.
Designed for durability. Made for real life.
Tough enough to hold up when spills and tumbles go down.,
The 11% brighter Actua display is easy on the eyes, even in direct sunlight.
Pixel 10’s polished back glass and satin finish give it a vibrant look and silky feel. The metal accents are made from 100% recycled aluminum – so it’s both beautiful and responsible.
“Pixel 10 features a striking array of bold and vibrant colors that radiate pure energy.”
Designer, Google Color, Material & Finish
A battery that lasts. And charges fast.
A battery that lasts. And charges fast.
Over 24 hours of battery life.
The Pixel 10 battery can last over 24 hours, and up to 100 hours with Extreme Battery Saver. And it can charge to 55% in about 30 minutes.,
Charge wirelessly in a snap.
Pixel 10 phones now have Pixelsnap, magnetic technology that lets you effortlessly snap on Qi2 wireless chargers for fast, efficient charging.
On a serious power chip.
On a serious power chip.
Pixel’s fastest, most powerful chip yet.
The all-new Tensor G5 chip is Pixel’s biggest performance leap yet. It’s custom built for Google’s advanced AI, an all-day battery life, and high-quality photos and videos.
Powerful protection from whatever, wherever.
Powerful protection from whatever, wherever.
Security and OS updates for 7 years.
Pixel has extra layers of protection to keep your info safe. And it gets regular updates for 7 years to help keep your phone secure over time.
Pixel helps secure your messages.
Scam Detection uses powerful AI to detect suspicious calls and texts. You’ll be alerted so you can end the conversation quickly.
Going off the grid? Pixel has you covered.
Your Pixel comes with a two year trial of Satellite SOS. If you’re somewhere without cellular or Wi-Fi, with Satellite SOS your Pixel can connect to emergency services via satellite to get help and share your location with your emergency contact list.
Automatically locks if it’s lost or stolen.
If a theft is detected, Theft Detection automatically locks your phone to give you peace of mind that your sensitive information stays private.
Which Pixel is right for you?
Pixel 10 | Pixel 10 Pro & Pro XL | Pixel 9a |
|---|---|---|
Viewing | ||
    Colour: Indigo Colour: Frost Colour: Lemongrass Colour: Obsidian |     Colour: Moonstone Colour: Jade Colour: Porcelain Colour: Obsidian |     Colour: Iris Colour: Peony Colour: Porcelain Colour: Obsidian |
Display | ||
6.3" Actua | 6.3" or 6.8" Super Actua | 6.3" Actua |
Camera | ||
 Advanced triple rear camera 48 MP wide 13 MP ultrawide 10.8 MP telephoto 20x zoom Front camera 10.5 MP with autofocus 4K video - - |  Pro triple rear camera 50 MP wide 48 MP ultrawide 48 MP telephoto 100x zoom Front camera 42 MP with autofocus 8K video Night Sight Video Video Boost |  Dual rear camera 48 MP wide 13 MP ultrawide - - Front & inner cameras 13 MP 4K video - - |
Perfomance | ||
 Faster, more efficient 12 GB RAM Tensor G5 chip | Fastest, most efficient 16 GB RAM Tensor G5 chip | Fast and efficient 8 GB RAM Tensor G4 chip |
 24+ hr battery life | 24+ hr battery life | 30+ hr battery life |
Faster charging Up to 55% in about 30 minutes Pixelsnap Wireless Charging | Fastest charging Up to 70% in about 30 minutes Pixelsnap Wireless Charging | Fast Charging - - |
 Storage options 128 GB 256 GB - - | Storage options 128 GB 256 GB 512 GB 1 TB | Storage options 128 GB 256 GB - - |
Discover the world of Pixel.
With Pixel, it all comes together brilliantly.
With Pixel, it all comes together brilliantly.
Unlock your full potential with the Pixel Watch.
Control your camera, unlock your phone (or find it), and even know who’s at your door when you pair your phone with the Pixel Watch 4.
Connect with Pixel Buds for better clarity and focus.
With Fast Pair, Pixel Buds instantly connect to your phone for crystal clear calls, dynamic spatial audio and hands-free help with Gemini.,,,
Add a little extra help.
Add a little extra help.
Why buy on the Google Store?
Why buy on the Google Store?
Preferred Care for added protection.
Preferred Care for added protection.
Free delivery and returns.
Free delivery and returns.
Trade in your old phone and save.
Trade in your old phone and save.
Frequently asked questions.
What is an unlocked Pixel 10?
An unlocked PIxel 10 is a phone that isn't tied to a specific operator. When you purchase an unlocked Pixel 10, you get to choose which operator or plan works best for you. Most phones in the Google Store come unlocked.
To use a SIM-unlocked phone:
1. Buy an unlocked Pixel phone from the Google Store.
2. Contact a mobile operator.
3. Follow their instructions to set up your phone with their service plan.
Does Pixel 10 have 5G network compatibility?
Yes, Pixel 10 works with 5G networks. The type of 5G service depends on both the phone model and the operator network. Learn more about 5G.
What is included in the Pixel 10 box?
Your Pixel 10 purchase comes with a 1 m USB-C® to USB-C® cable (USB® 2.0). Pixel 10 does not come with a 45W USB-C Power Charger, but that can be purchased separately.
How does the Google Store trade-in programme work?
You can trade in Google Pixel phones and phones from most manufacturers. How much you will get for trade-in depends on the phone, model, manufacturer and condition. During your purchase of a new Pixel phone, answer a few questions and, once we receive the phone within the specified time frame and verify its condition, you'll most likely receive the full amount of the estimated refund. Keep in mind that our trade-in partner needs to receive your phone within 30 days of you receiving your new phone, and the condition needs to match what you told us. Learn more about Google Store trade-in.
What is Preferred Care?
Preferred Care is a two-year insurance programme that gives you replacement coverage for your Pixel devices. Worry-free protection from drops, spills, screen cracks and more. All devices are replaced by Google, helping you get back on track. Learn more about Preferred Care.
How do I switch from an Android phone or an iPhone to Pixel 10?
Switching to Pixel is easy. You can transfer your stuff, like photos and messages, from your old phone to your Pixel in a few easy steps. Learn more about switching to Pixel.
Where can I find setup instructions and tips for my new Pixel 10?
Move your stuff over, personalise your settings and explore Pixel features to get the most out of your phone. Get more help 24/7 at g.co/pixel/support.
Who should I contact if I have questions about my Pixel 10 purchase?
Visit our Help Centre to contact us and get help.