Upgrade to the Google Pixel 10a

The upgrade you’ve been waiting for.

Google Pixel 10a is here. With genuinely helpful Google AI, brilliant photography, and a durable design , at a price that makes sense.

Google AI is at its best.

On Google Pixel 10a, getting things done feels quick and seamless with Google AI and Gemini, your built-in AI assistant. ,,
Explore Pixel 10a
You show, Gemini tells.
Share your camera in Gemini Live conversations to have a live back-and-forth chat with Gemini about what you’re seeing. Show your living room to get help rearranging it. Show your fridge to get dinner ideas using those ingredients. Or show your wardrobe to get styling tips.
Your vision, your photos.
Reimagining your photos is as simple as telling Gemini what you’re thinking. Blend images together and apply different creative styles to make them your own with Nano Banana in Gemini.
Pixel helps you avoid unwanted calls.
Call Screen can detect and filter out spam calls. It answers unknown numbers and finds out who’s calling and why – you can decide whether to pick up.

Now your photos are even better.

Capture crisp details up close and in low light with the amazing features of the Google Pixel 10a camera. Snap beautiful shots easily, get everyone into the group pic, and take photos where everyone looks their best.
Explore Pixel 10a
The camera guides you, so your photos get an upgrade.
Gemini models read the scene, offer suggestions, and help find the best angle and lighting. It’s like having a photo director on your phone, so you can snap beautiful photos with ease.
Everyone really does look that good.
Snap the moment and let Pixel automatically find and combine similar photos into one where everyone looks their best. Blinking eyes and distracted looks? Replaced with picture-perfect expressions.
Be in the pic – even if you’re behind the camera.
The updated Add Me makes it easier than ever to get everyone with you in the pic. Snap even bigger groups – then put yourself, or even your dog, in the photo too.

The only upgrade you’ll need for a while.

With a durable design, 30+ hours of battery life, and 7 years of updates, Google Pixel 10a is a smart choice for the long haul.
Explore Pixel 10a

Even more battery life to go around.

Get a whole 30+ hours of battery life on a single charge. And when you need even more power, you can get up to 120 hours with Extreme Battery Saver.

Seven years of new features and security updates.

Just like your old Google Pixel, Pixel 10a gets
Pixel Drops
– 7 years of new feature upgrades and security updates that keep it feeling new for a long time.

Even more battery life to go around.

Get a whole 30+ hours of battery life on a single charge. And when you need even more power, you can get up to 120 hours with Extreme Battery Saver.

Seven years of new features and security updates.

Just like your old Google Pixel, Pixel 10a gets
Pixel Drops
– 7 years of new feature upgrades and security updates that keep it feeling new for a long time.
Google Pixel Watch bands in a variety of styles and colors
Google Pixel Watch bands in a variety of styles and colors

Google Pixel 10a

The real deal.
Buy now
Learn more

Google Pixel 10a

The real deal.
Buy now
Learn more

Trade in your phone and save.

With Google Store trade-in, it's easy to save on the Pixel that you want, and we will either recycle your old device or pass it on to someone new.
Save £50 - £375 on Pixel 10a with eligible trade-in.^
Save £50 - £375 on Pixel 10a with eligible trade-in.^
Save £50 - £375 on Pixel 10a with eligible trade-in.^
Save £50 - £375 on Pixel 10a with eligible trade-in.^
Learn more about trade-in.
Learn more about trade-in.
Save £50 - £375 on Pixel 10a with eligible trade-in.^
Save £50 - £375 on Pixel 10a with eligible trade-in.^
Save £50 - £375 on Pixel 10a with eligible trade-in.^
Save £50 - £375 on Pixel 10a with eligible trade-in.^
Learn more about trade-in.
Learn more about trade-in.

The best of Google services comes with your new Pixel.

Your new Google Pixel 10a comes with 100 GB of cloud storage for 3 months.
Your new Google Pixel 10a comes with 100 GB of cloud storage for 3 months.
Your new Google Pixel 10a comes with 100 GB of cloud storage for 3 months.
Your new Google Pixel 10a comes with 100 GB of cloud storage for 3 months.
That means seamless phone backup, more space to store photos and files across Google Photos, Drive and Gmail and more. Plus, you can share your plan with up to 5 others.15,16
That means seamless phone backup, more space to store photos and files across Google Photos, Drive and Gmail and more. Plus, you can share your plan with up to 5 others.15,16
Try 3 months of YouTube Premium.
Try 3 months of YouTube Premium.
Try 3 months of YouTube Premium.
Try 3 months of YouTube Premium.
Enjoy all your favourite video, music, gaming and kids content ad-free, offline and in the background.17
Enjoy all your favourite video, music, gaming and kids content ad-free, offline and in the background.17
Your new Google Pixel 10a comes with 100 GB of cloud storage for 3 months.
Your new Google Pixel 10a comes with 100 GB of cloud storage for 3 months.
Your new Google Pixel 10a comes with 100 GB of cloud storage for 3 months.
Your new Google Pixel 10a comes with 100 GB of cloud storage for 3 months.
That means seamless phone backup, more space to store photos and files across Google Photos, Drive and Gmail and more. Plus, you can share your plan with up to 5 others.15,16
That means seamless phone backup, more space to store photos and files across Google Photos, Drive and Gmail and more. Plus, you can share your plan with up to 5 others.15,16
Your new Google Pixel 10a comes with 100 GB of cloud storage for 3 months.
Your new Google Pixel 10a comes with 100 GB of cloud storage for 3 months.
Your new Google Pixel 10a comes with 100 GB of cloud storage for 3 months.
Your new Google Pixel 10a comes with 100 GB of cloud storage for 3 months.
That means seamless phone backup, more space to store photos and files across Google Photos, Drive and Gmail and more. Plus, you can share your plan with up to 5 others.15,16
That means seamless phone backup, more space to store photos and files across Google Photos, Drive and Gmail and more. Plus, you can share your plan with up to 5 others.15,16
Try 3 months of YouTube Premium.
Try 3 months of YouTube Premium.
Try 3 months of YouTube Premium.
Try 3 months of YouTube Premium.
Enjoy all your favourite video, music, gaming and kids content ad-free, offline and in the background.17
Enjoy all your favourite video, music, gaming and kids content ad-free, offline and in the background.17
Try 3 months of YouTube Premium.
Try 3 months of YouTube Premium.
Try 3 months of YouTube Premium.
Try 3 months of YouTube Premium.
Enjoy all your favourite video, music, gaming and kids content ad-free, offline and in the background.17
Enjoy all your favourite video, music, gaming and kids content ad-free, offline and in the background.17

Which Google Pixel is right for you?

Pixel 10a
Pixel 10
Pixel 10 Pro & Pro XL
Viewing
Learn more
Learn more

Display

Display

Display

6.3"
Actua
6.3"
Actua
6.3" or 6.8"
Super Actua

Camera

Camera

Camera

Dual rear camera
48 MP wide 13 MP ultrawide -8x zoom
Front camera
13 MP
4K video
--
Advanced triple rear camera
48 MP wide 13 MP ultrawide 10.8 MP telephoto 20x zoom
Front camera
10.5 MP with autofocus
4K video
--
Pro triple rear camera
50 MP wide 48 MP ultrawide 48 MP telephoto 100x zoom
Front camera
42 MP with autofocus
8K video
Night Sight VideoVideo Boost

Performance

Performance

Performance

Fast and efficient
8 GB RAMTensor G4 chip
Faster, more efficient
12 GB RAMTensor G5 chip
Fastest, most efficient
16 GB RAMTensor G5 chip
30+ hr
battery life
Fast charging
Up to 50% in about 30 minutes Wireless charging
24+ hr
battery life
Faster charging
Up to 55% in about 30 minutes Pixelsnap Wireless Charging
24+ hr
battery life
Fastest charging
Up to 70% in about 30 minutes Pixelsnap Wireless Charging
Storage options
128 GB256 GB--
Storage options
128 GB256 GB--
Storage options
128 GB 256 GB512 GB1 TB

With Google Pixel, it all comes together brilliantly.

Pair up the Google Pixel Watch or Google Pixel Buds.

Unlock your full potential when you pair your phone with your Pixel Watch, or connect to your Pixel Buds for better clarity and focus.
Explore the Pixel portfolio
Google apps