Google's Product Sustainability Approach - Google Store

Building products
for the planet.
And for everyone.

From product design to manufacturing and across our supply chains, we are working to address our environmental and social impact at every step.
Our approach

There are three ways we cultivate sustainability.

A Pixel 7 Pro device
A Pixel 7 Pro device
A Pixel 7 Pro device
A Pixel 7 Pro device

Products

Create products, services, and processes that reuse materials and reduce our impact on the environment.
An aerial view of a commercial ship docked at a port
An aerial view of a commercial ship docked at a port
An aerial view of a commercial ship docked at a port
An aerial view of a commercial ship docked at a port

Supply Chain

Collaborate with suppliers to create a safer, fairer and more equitable supply chain.
Two people relaxing on a rooftop
Two people relaxing on a rooftop
Two people relaxing on a rooftop
Two people relaxing on a rooftop

People

Make products that put people first and expand access to their benefits.

Google の プロダクト

「デザインには問題を解決する力があります。そして、私たちの世代が解決すべき最大の問題はサステナビリティなのです。」

- Google ハードウェア プロダクト デザイン統括責任者、Ivy Ross
Powdered natural and recycled materials on a table with Pixel devices
Powdered natural and recycled materials on a table with Pixel devices
Design choices

Lower-impact materials and longer-lasting products.

We’re designing processes that eliminate waste and pollution. While providing better support to give our products a longer life so they don’t have to be replaced often.
A collection of Google Hardware organized on a table
A collection of Google Hardware organized on a table
A split-screen of recycled plastic granules on the left and Nest Wifi on the right
A split-screen of recycled plastic granules on the left and Nest Wifi on the right
An animation showing Google's goal of 100% recycled plastic by 2025 above a packaging box made from recycled materials
An animation showing Google's goal of 100% recycled plastic by 2025 above a packaging box made from recycled materials

Give materials a second life.

Of all plastic waste in the world – amounting to billions of metric tons – only a fraction is recycled. That's why we’re partnering with our suppliers to develop safe, durable, and high-quality recycled plastic while cutting down usage of non-recycled plastic.

Give materials a second life.

Of all plastic waste in the world – amounting to billions of metric tons – only a fraction is recycled. That's why we’re partnering with our suppliers to develop safe, durable, and high-quality recycled plastic while cutting down usage of non-recycled plastic.
A collection of Google Hardware organized on a table
A collection of Google Hardware organized on a table
All Made by Google products launched since 2020 are built with recycled materials.
A split-screen of recycled plastic granules on the left and Nest Wifi on the right
A split-screen of recycled plastic granules on the left and Nest Wifi on the right
We’re committing to using recycled or renewable material in at least 50 percent of all plastic in all our hardware products by 2025, prioritizing recycled plastic everywhere we can.
An animation showing Google's goal of 100% recycled plastic by 2025 above a packaging box made from recycled materials
An animation showing Google's goal of 100% recycled plastic by 2025 above a packaging box made from recycled materials
By 2025, we’re committing to making our product packaging 100 percent plastic-free and 100 percent recyclable.
A bare, Pixel phone aluminium body frame surrounded by metal shavings
A bare, Pixel phone aluminium body frame surrounded by metal shavings
Pixel cases on a table surrounded by plastic granules and swatches.
Pixel cases on a table surrounded by plastic granules and swatches.
An animation above a Nest Speaker showing that the fabric used in its construction is made from 70% post-consumer recycled plastic
An animation above a Nest Speaker showing that the fabric used in its construction is made from 70% post-consumer recycled plastic

Ingredients matter.

A large part of manufacturing waste ends up in landfills. To reduce our carbon footprint and impact, we’re maximizing the use of recycled and renewable materials across our operations, products, and supply chains.

Ingredients matter.

A large part of manufacturing waste ends up in landfills. To reduce our carbon footprint and impact, we’re maximizing the use of recycled and renewable materials across our operations, products, and supply chains.
A bare, Pixel phone aluminium body frame surrounded by metal shavings
A bare, Pixel phone aluminium body frame surrounded by metal shavings
Using recycled aluminum helps us reduce our carbon footprint. The aluminum in the housing of the the Pixel 6 and Pixel 6 Pro is 100% recycled content.
Pixel cases on a table surrounded by plastic granules and swatches.
Pixel cases on a table surrounded by plastic granules and swatches.
The Pixel phone cases have been redesigned to contain 30-70% recycled plastic.
An animation above a Nest Speaker showing that the fabric used in its construction is made from 70% post-consumer recycled plastic
An animation above a Nest Speaker showing that the fabric used in its construction is made from 70% post-consumer recycled plastic
The Nest Audio enclosure is made from 70% post-consumer recycled plastic including textile made from recycled water bottles.

Reducing waste.

There is immense strain on our natural resources with an urgent need to balance consumption and consequences. So we’re trying to reduce the waste generated at all levels – from manufacturing to retail.

Reducing waste.

There is immense strain on our natural resources with an urgent need to balance consumption and consequences. So we’re trying to reduce the waste generated at all levels – from manufacturing to retail.
Our cameras feature flexible designs, making them more versatile so they can continually adapt to people’s evolving preferences.
A Pixel phone on a wood surface
A Pixel phone on a wood surface
Pixel phones displaying different interfaces

Built to last longer.

Our devices are designed to stand the test of time, so people can enjoy them for longer.

Built to last longer.

Our devices are designed to stand the test of time, so people can enjoy them for longer.
A Pixel phone on a wood surface
A Pixel phone on a wood surface
Regular feature updates for Pixel and Nest devices help improve our in-market products over time so they can grow with you.,
Pixel phones displaying different interfaces
We’re committing 5 years of security updates for our Nest and Pixel devices (starting with Pixel 6 and Pixel 6 Pro).,

Google の サプライ
チェーン

「Google はサプライヤーと連携し、バリュー チェーン全体で真の変化を生み出しています。」

- Google 材料工学担当責任者、Adi Narayanan
Aerial view of a commercial ship offloading containers at a commercial port
Aerial view of a commercial ship offloading containers at a commercial port
Supplier communities

Partnering with the communities where we operate.

We’re working to improve the lives of people across the supply chain.
Supplier communities

Partnering with the communities where we operate.

We’re working to improve the lives of people across the supply chain.
Workers moving containers inside a factory
Workers moving containers inside a factory
A female worker holding a package
A female worker holding a package
A male worker taping a package
A male worker taping a package
A group of three men looking at packaging material
A group of three men looking at packaging material
A lady measuring fabric on the cutting board
A lady measuring fabric on the cutting board

Safer manufacturing. Healthier communities.

We’re investing in infrastructure to generate more social and economic opportunities, and promote global well-being.
A split-screen of a portrait of an engineer and a photo of safety gear
Black and white photo of a male worker
A split-screen of a portrait of a chemist and a photo of a test tube that is spilling a chemical onto a dark surface
Black and white photo of a female chemist
A split-screen of a portrait of four manufacturing workers and a photo of recycled plastic granules surrounded by pieces of wood
Black and white photo of a diverse group of male workers
Our Supplier Code of Conduct sets clear expectations for human rights. We perform regular audits to safeguard worker safety and treatment.
We’re restricting chemicals of concern and working toward creating and integrating safer substitutes for them.
Our program is designed to connect more minority-, women-, LGBTQ-, disability-, and veteran-owned businesses to opportunities within Google.
A split-screen of a portrait of an engineer and a photo of safety gear
Black and white photo of a male worker
Our Supplier Code of Conduct sets clear expectations for human rights. We perform regular audits to safeguard worker safety and treatment.
A split-screen of a portrait of a chemist and a photo of a test tube that is spilling a chemical onto a dark surface
Black and white photo of a female chemist
We’re restricting chemicals of concern and working toward creating and integrating safer substitutes for them.
A split-screen of a portrait of four manufacturing workers and a photo of recycled plastic granules surrounded by pieces of wood
Black and white photo of a diverse group of male workers
Our program is designed to connect more minority-, women-, LGBTQ-, disability-, and veteran-owned businesses to opportunities within Google.

Investing in communities and resources.

We are working to take better care of the communities in which we operate. From partnering with mining companies to investing in renewable energy, we want to help build comprehensive approaches to our impact commitment.
A large solar farm with multiple rows of panels
A large solar farm with multiple rows of panels
A biker cycles across a bridge on a sunny day.
A biker cycles across a bridge on a sunny day.

Invest in a cleaner future.

We believe clean energy is key to accomplishing our goals. It’s the cornerstone of our sustainability efforts, and we’ve been carbon neutral since 2007 for our operations.

Invest in a cleaner future.

We believe clean energy is key to accomplishing our goals. It’s the cornerstone of our sustainability efforts, and we’ve been carbon neutral since 2007 for our operations.
Google is the world’s largest annual corporate purchaser of renewable energy. Google has signed more than 55 power purchase agreements that will provide nearly 6 GW of renewable energy that is new to the grid.
A large solar farm with multiple rows of panels
A large solar farm with multiple rows of panels
We’ve committed to investing roughly $150 million into renewable energy projects in key manufacturing regions – aiming to catalyze roughly $1.5 billion of capital into renewable energy.
A biker cycles across a bridge on a sunny day.
A biker cycles across a bridge on a sunny day.
At Google, our goal is to achieve net zero emissions across all of our operations and value chain by 2030.
Aerial view of a large open-faced mine between mountains
Aerial view of a large open-faced mine between mountains
Close-up view of a the inside of a gold mine
Close-up view of a the inside of a gold mine
A hand holding a a small cup with gold ore at the bottom
A hand holding a a small cup with gold ore at the bottom

Committed to sourcing our minerals responsibly.

We’re working on making the mineral-tracking process more transparent for everyone.

Committed to sourcing our minerals responsibly.

We’re working on making the mineral-tracking process more transparent for everyone.
Aerial view of a large open-faced mine between mountains
Aerial view of a large open-faced mine between mountains
In 2018, we joined Cisco, SGS, Volkswagen, and Peruvian mining company Minsur to launch a plan for end-to-end mineral traceability.
Close-up view of a the inside of a gold mine
Close-up view of a the inside of a gold mine
The pilot focuses on tin from Minsur’s San Rafael mine, which produces approximately 6% of the world’s tin supply.
A hand holding a a small cup with gold ore at the bottom
A hand holding a a small cup with gold ore at the bottom
As part of Google’s conflict minerals program in Congo and neighboring countries, we partner with governmental organizations, industry groups, and NGOs to aid conflict-free gold sourcing.

The コミュニティ

「Google でプロダクトを開発するときは、あらゆる人のために、あらゆる人と一緒に構築する、という視点で考えます。これは簡単なことではなく、長い道のりですが、私たちは学びを得ながらより良い方向へ進もうとしているのです。」

- Google プロダクト インクルージョン統括責任者、Annie Jean-Baptiste 著 『Building for Everyone』より
Aerial view of people walking around a wifi-shaped, sustainably-grown garden
Aerial view of people walking around a wifi-shaped, sustainably-grown garden

Building technology that’s truly helpful.

From hospitals and low-income households to caregivers and users with disabilities – we’re committed to developing programs and products that put people first.
A senior male walking through a park wearing a Fitbit device
A senior male walking through a park wearing a Fitbit device
A woman with a disability working out with her friend in a fitness studio
A woman with a disability working out with her friend in a fitness studio
A man with a prosthetic leg running in the woods wearing a Fitbit
A man with a prosthetic leg running in the woods wearing a Fitbit

Addressing health disparities with Fitbit.

We’re working to help underrepresented researchers aiming to improve health outcomes in underserved populations.

Addressing health disparities with Fitbit.

We’re working to help underrepresented researchers aiming to improve health outcomes in underserved populations.
A senior male walking through a park wearing a Fitbit device
A senior male walking through a park wearing a Fitbit device
In 2020, Fitbit was recognized in a Harvard-MIT study as the fourth most frequently used “connected digital product” in clinical trials from 2015 to 2018.
A woman with a disability working out with her friend in a fitness studio
A woman with a disability working out with her friend in a fitness studio
Fitbit devices have been used in more clinical research than any other consumer wearable.
A man with a prosthetic leg running in the woods wearing a Fitbit
A man with a prosthetic leg running in the woods wearing a Fitbit
Our Health Equity Research Initiative will award up to $500,000 in Fitbit products and services to researchers who are actively working on related projects in the US.
A man with a disability, in a wheelchair, smiling
A man with a disability, in a wheelchair, smiling
A photo of a Nest Hub device with Google Duo on screen, video chatting with grandparents
A photo of a Nest Hub device with Google Duo on screen, video chatting with grandparents

Take care.
With Google Nest.

We’re working with different organizations in the US to tackle some of their biggest challenges – from helping families to supporting people living with paralysis.

Take care.
With Google Nest.

We’re working with different organizations in the US to tackle some of their biggest challenges – from helping families to supporting people living with paralysis.
A man with a disability, in a wheelchair, smiling
A man with a disability, in a wheelchair, smiling
We teamed up with the Christopher & Dana Reeve Foundation to provide up to 100,000 Google Home Minis to people living with paralysis.
A photo of a Nest Hub device with Google Duo on screen, video chatting with grandparents
A photo of a Nest Hub device with Google Duo on screen, video chatting with grandparents
We’ve provided Nest devices to hospitals for patient recovery monitoring, and to retirement communities so they can keep in touch with their families.

Our new store is LEED platinum‑certified.

With the opening of the Google Store Chelsea in New York City, we’re among a handful of retailers around the world to receive the highest Leadership in Energy and Environmental Design certification.
Storefront of the new Google Store in Chelsea, New York City
Storefront of the new Google Store in Chelsea, New York City
A man checking out a tablet at the Google Store
A man checking out a tablet at the Google Store
A girl exploring products at the Google store
A girl exploring products at the Google store
“From day one, continuing Google’s commitment to sustainability was integral to the design and build of our first store - every material, every mechanical system, every lighting fixture was painstakingly considered and selected.”
– Nathan Allen, Head of Store Design & Special Projects
“From day one, continuing Google’s commitment to sustainability was integral to the design and build of our first store - every material, every mechanical system, every lighting fixture was painstakingly considered and selected.”
– Nathan Allen, Head of Store Design & Special Projects
Join us

Want to help?

Here are a few ways you can join us in reducing our impact on the environment.
A top shot of a basket filled with old phones
A top shot of a basket filled with old phones
A top shot of a basket filled with old phones
A top shot of a basket filled with old phones

Recycle

See how you can recycle your old devices – from any brand.
A hand holding a Pixel phone
A hand holding a Pixel phone
A hand holding a Pixel phone
A hand holding a Pixel phone

Trade in

Find out how you can earn credit toward your new Pixel.

Follow our progress.

Connect with us to stay up to date on more news from the Google Store.
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  • 1
    2020 年と 2021 年の Made by Google プロダクトは、プラスチック製部品の 9～68% にリサイクル素材を使用するデザインとなっています。ただし、プリント回路基板（PCB）、ラベル、ケーブル、コネクタ、電子部品とモジュール、光学部品、静電気放電（ESD）部品、電磁波障害（EMI）対策部品、フィルム、塗料、接着剤に使用されているプラスチックは対象外です。

    Google Pixel 5 のエンクロージャーに使われているアルミニウムは 100% リサイクル素材です（本体背面のみ。Google Pixel 5 のエンクロージャーには、重量に基づく計算で約 58% にリサイクル アルミニウムが使用されています）。Google Pixel 6 の本体に使われているアルミニウムは 100% リサイクル素材です（本体およびその他リサイクル アルミニウム製部品には、重量に基づく計算で約 14% にリサイクル アルミニウムが使用されています）。

  • 2
    Minimum percentage of recycled or renewable plastic content calculated as a percentage of total plastic (by weight) in all products manufactured in 2025. The following may be excluded from the calculation of percentage: printed circuit boards, labels, cables, connectors, electronic components and modules, optical components, electrostatic discharge (ESD) components, electromagnetic interference (EMI) components, films, coatings and adhesives. Renewable content consists of plastic made from bio-based material.
  • 3
    Recycled aluminum (in the housing and other recycled aluminum components) is approximately 14% of product based on weight.
  • 4
    Based on product weight of cases for Pixel 4a, 4a (5G), 5, and 6.
  • 5
    Enclosures consist of fabric, housing, foot, and a few smaller parts.
  • 6
    Your Pixel will receive feature drops during the applicable Android update and support periods for the phone. See g.co/pixel/updates for details.
  • 7
    See https://g.co/nest/deviceupdates for what to expect during updates.
  • 8
    Pixel security updates for at least 5 years from when the device first became available on the Google Store in the US. See g.co/pixel/updates for details. For details on updates for Nest devices, see here for more details see here for more details.
  • 9
    Not available in all regions.
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