Despite interest in the women’s game growing, attracting 17.4 million viewers¹ for last summer’s tournament final, only 2% of print and 6% of television football news mentions in the UK are dedicated to the women’s game compared to 98% and 94% achieved by the men’s game respectively. It’s time to make a change and give women’s football the coverage it deserves.

Through its partnership with The FA, Google Pixel aims to bring fans closer to the game. As part of this, Pixel seeks to elevate women's football, helping to drive support and participation, in line with the FA's four-year-strategy for the women's game. Like the FA, Google Pixel is dedicated to creating a sustainable future for women's and girls' football in England. To support The FA’s new four-year strategy, ‘Inspiring Positive Change’, Google Pixel is dedicated to creating a sustainable future for women’s and girls’ football in England. 

Pixel FC is a collective of dedicated women’s football creators and presenters who all have the same mission: to create greater visibility for the sport. Starting with Alex Bailess, Abbi Summers, Mollie & Rosie Kmita and Samantha Miller, more will be announced throughout the programme. With the support of The FA, the Pixel FC initiative will increase the quantity and quality of women’s football coverage, inspiring fans, young and old, to get involved with the sport.

Creators and presenters will work together to tell the stories of women in football from unique and inspiring perspectives. From the professional level to grassroots football, creators will use the power of Google Pixel to capture powerful moments surrounding the sport.

With Google’s advanced camera tools, creators and presenters will be able to capture great shots every time. Google Pixel has everything you’d expect from a good phone camera, like high resolution and enhanced video quality. But Pixel FC can take their content to the next level, thanks to exclusive Pixel features such as Magic Eraser, Photo Unblur, Real Tone and Super Res Zoom. The Pixel 7 Pro comes with 5x optical zoom and a laser detect auto-focus sensor, helping creators capture the finest, unmissable details from afar.

Pixel wants every women’s football fan to enjoy the beautiful game, regardless of their playing experience or knowledge. Pixel FC will create an incredible range of video journals, experiences, and stories that will form the new visual language of women’s football, all accessible on their own social platforms and Google UK channels. 

Pixel FC members will travel to Australia and New Zealand for this year’s summer tournament with the tools they need to deliver the coverage the game deserves.

The Pixel FC collective will bring fans all the fun from behind the scenes, producing engaging content that showcases the passion and talent within women’s football, from player profiles to behind-the-scenes snapshots. With impressive camera technology and advanced AI-powered features, Pixel phones enable creators to capture high-quality footage. 

Whether you’re keeping up to date with the latest football commentary, scrolling social media to keep up with your football favourites or digesting the latest content from Pixel FC creators, access to women’s football has never been easier.  

Together, Pixel and The FA are working to shape a more inclusive future for the sport and empowering women’s football creators to tell their stories.