The official site for Fitbit activity trackers and smartwatches

Make every move a healthy one with Google Pixel and Fitbit.

From glanceable displays to totally screenless. All designed for Google Health.

A three-quarter view of the Google Pixel Watch 5 in a Polished Silver Aluminium Case with a Fog Active Band, displaying a modern mesh-patterned watch face.
A three-quarter view of the Google Pixel Watch 5 in a Polished Silver Aluminium Case with a Fog Active Band, displaying a modern mesh-patterned watch face.
Google Pixel Watch 5Designed for Gemini Intelligence.
A smarter way to your wellbeing.,
Google Fitbit Edge
Coaching, right when you need it.
A close-up view of a Charcoal Woven Band for the Google Fitbit Air highlighting its durable fabric texture and adjustable black connector.
A close-up view of a Charcoal Woven Band for the Google Fitbit Air highlighting its durable fabric texture and adjustable black connector.
Google Fitbit Air
Effortless tracking. Endless potential.
Designed in collaboration with Stephen Curry.
Special edition collection for Google Fitbit Edge.

A new relationship with your wellbeing.

Effortless tracking and personalised health coaching that’s built with Gemini and adapts to you.
Stephen Curry wearing a black sleeveless hoodie while holding a basketball against his chest. An overlaying message from Gemini Coach gives personalized feedback on his workout.
Stephen Curry wearing a black sleeveless hoodie while holding a basketball against his chest. An overlaying message from Gemini Coach gives personalized feedback on his workout.

“I’m excited for what this is going to mean for the world, for health and wellness.”

– Stephen Curry, Google Health Performance Advisor
Explore Google Health Premium
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Stephen Curry wearing a black sleeveless hoodie while holding a basketball against his chest. An overlaying message from Gemini Coach gives personalized feedback on his workout.
Stephen Curry wearing a black sleeveless hoodie while holding a basketball against his chest. An overlaying message from Gemini Coach gives personalized feedback on his workout.

“I’m excited for what this is going to mean for the world, for health and wellness.”

– Stephen Curry, Google Health Performance Advisor
Explore Google Health Premium

Built with Gemini to deliver fitness and wellbeing coaching that fits your goals – and your life.

A Gemini conversational interface showing a fitness pivot where the AI suggests switching indoor row workouts to outdoor runs after a user mentions they won't have gym access while travelling.
A Gemini conversational interface showing a fitness pivot where the AI suggests switching indoor row workouts to outdoor runs after a user mentions they won't have gym access while travelling.
Guidance that adapts to your progress.
It all starts with a conversation. You tell Google Health Coach about your preferences and routines, and it follows your lead with longer-term fitness plans and day-by-day sleep goals.
A personalised sleep insight from Gemini highlighting that the user was awake for over one hour and thirty-two minutes, including a progress bar showing an 'Awake' percentage of 17%.
A personalised sleep insight from Gemini highlighting that the user was awake for over one hour and thirty-two minutes, including a progress bar showing an 'Awake' percentage of 17%.
Plans that adjust to the rest and recovery you need.
Every day is different. Get coaching that keeps you on track no matter what life brings, whether you’re managing sleep in a new time zone or adjusting workouts around an injury.
A proactive health analysis where Gemini answers a question about heart rate variability, showing a steady HRV increase to 52 ms over three months with a supporting data trend graph.
A proactive health analysis where Gemini answers a question about heart rate variability, showing a steady HRV increase to 52 ms over three months with a supporting data trend graph.
Proactive suggestions for your wellbeing.
You set the vision. Google Health Coach supports you with guidance powered by a holistic view of your wellbeing, whether it’s spotting key trends or celebrating your wins.,

Which one is right for you?

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Pixel Watch 5
Google Fitbit Edge
Google Fitbit Air
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Our most powerful watch, designed for Gemini Intelligence.
The tracker with a glanceable display to easily see key stats.
The screenless tracker that’s light and comfortable for all-day wear.

Case size

Case size

Case size

41 mm or 45 mm
Available in two sizes
39.2 x 25.5 x 11.5 mm
34.9 x 17 x 8.3 mm

Display

Display

Display

Actua 360 display
Up to 3,000 nits (peak brightness)
AMOLED
Screenless

Battery Life

Battery Life

Battery Life

Up to 40 hours
with always-on display
Up to seven days
Up to seven days

Connectivity

Connectivity

Connectivity

Wi-Fi, LTE
Bluetooth
Bluetooth
Designed for Google Health
Adaptive coaching, built with Gemini
Designed for Google Health
Adaptive coaching, built with Gemini
Designed for Google Health
Adaptive coaching, built with Gemini

Gemini

Gemini

Gemini

Raise to talk to GeminiDesigned for Gemini Intelligence
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– –

Apps (on device)

Apps (on device)

Apps (on device)

Google apps full suite
Weather, Media controls
—

Compatibility

Compatibility

Compatibility

Android

–

Android

iOS

Android

iOS

Bands that go everywhere. And go with everything.

An assortment of Google Pixel Watch Bands floating at an angle, featuring a red textured fabric band, a ridged black silicone band and a smooth porcelain-coloured band with gold-toned hardware.
An assortment of Google Pixel Watch Bands floating at an angle, featuring a red textured fabric band, a ridged black silicone band and a smooth porcelain-coloured band with gold-toned hardware.
An assortment of Google Pixel Watch Bands floating at an angle, featuring a red textured fabric band, a ridged black silicone band and a smooth porcelain-coloured band with gold-toned hardware.
An assortment of Google Pixel Watch Bands floating at an angle, featuring a red textured fabric band, a ridged black silicone band and a smooth porcelain-coloured band with gold-toned hardware.
The Google Pixel Watch 5 in the centre with the Metal Links band in Brushed Silver, shown alongside the Woven Band and the Metal Slim Band in Champagne Gold.
The Google Pixel Watch 5 in the centre with the Metal Links band in Brushed Silver, shown alongside the Woven Band and the Metal Slim Band in Champagne Gold.
The Google Pixel Watch 5 in the centre with the Metal Links band in Brushed Silver, shown alongside the Woven Band and the Metal Slim Band in Champagne Gold.
The Google Pixel Watch 5 in the centre with the Metal Links band in Brushed Silver, shown alongside the Woven Band and the Metal Slim Band in Champagne Gold.

For extra style and power.

A close-up view of the Google Pixel Watch 5 USB-C Fast Charging Cable in white, featuring a compact magnetic charging dock.
Power cables and adaptors
Buy
Two Google Pixel Watch 5 devices encased in rugged, matte black protective cases, highlighting a durable design for high-impact activities.
Gear
Buy

For extra style and power.

A close-up view of the Google Pixel Watch 5 USB-C Fast Charging Cable in white, featuring a compact magnetic charging dock.
Power cables and adaptors
Buy
Two Google Pixel Watch 5 devices encased in rugged, matte black protective cases, highlighting a durable design for high-impact activities.
Gear
Buy

Wait, there’s even more to love.

A close-up of the rear camera housing on the Google Pixel 11 Pro highlighting the triple-lens system.
A close-up of the rear camera housing on the Google Pixel 11 Pro highlighting the triple-lens system.
Shop Google Pixel 11 Pro
A pair of Google Pixel Buds Pro 2 showcased against a soft gradient background.
A pair of Google Pixel Buds Pro 2 showcased against a soft gradient background.
Shop Google Pixel Buds Pro 2
A medium close-up of the rear camera housing on the Google Pixel 11.
A medium close-up of the rear camera housing on the Google Pixel 11.
Shop Google Pixel 11
A close-up of the rear camera housing on the Google Pixel 11 Pro highlighting the triple-lens system.
A close-up of the rear camera housing on the Google Pixel 11 Pro highlighting the triple-lens system.
Shop Google Pixel 11 Pro
A pair of Google Pixel Buds Pro 2 showcased against a soft gradient background.
A pair of Google Pixel Buds Pro 2 showcased against a soft gradient background.
Shop Google Pixel Buds Pro 2
A medium close-up of the rear camera housing on the Google Pixel 11.
A medium close-up of the rear camera housing on the Google Pixel 11.
Shop Google Pixel 11

Google’s flagship device protection programme.

Get peace of mind with unlimited £0 screen and battery repairs.

Google’s flagship device protection programme.

Get peace of mind with unlimited £0 screen and battery repairs.

Google’s flagship device protection programme.

Get peace of mind with unlimited £0 screen and battery repairs.

Google’s flagship device protection programme.

Get peace of mind with unlimited £0 screen and battery repairs.

All things Google. All in one place.

So many reasons to make the Google Store your go-to destination for Google devices and services.

Trade in and cash in.

Get money back when you buy a new Pixel phone or watch and trade in your old one.
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Trade in and cash in.

Get money back when you buy a new Pixel phone or watch and trade in your old one.
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Finance that fits.

Pay the way that works for you: qualify for 36-month 0% effective interest rate on devices over £149, pay in three payments or within 30 days for devices over £49.
Learn more

Finance that fits.

Pay the way that works for you: qualify for 36-month 0% effective interest rate on devices over £149, pay in three payments or within 30 days for devices over £49.
Learn more

Fast & free deliveries and returns.

Next-day delivery at no extra cost and free returns if anything goes wrong. Learn more about
deliveries
&
returns
.

Fast & free deliveries and returns.

Next-day delivery at no extra cost and free returns if anything goes wrong. Learn more about
deliveries
&
returns
.

Pixel Care+

Peace of mind for your favourite device, with additional loss and theft coverage.
Learn more

Pixel Care+

Peace of mind for your favourite device, with additional loss and theft coverage.
Learn more

Price match.

Found your device for a lower price at selected retailers? We'll refund you the difference.
Learn more

Price match.

Found your device for a lower price at selected retailers? We'll refund you the difference.
Learn more
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