It's that time of year. Shop Black Friday deals
Google Store is the home for all things Fitbit. Shop below or get help with your Fitbit account here.
Smartwatches and trackers to keep you moving.
Do not announce
Smartwatches
Do not announce
Trackers
Do not announce
Compare products
Do not announce
Accessories
Hit your gifting goals.
Tick off their wishlist with smartwatches and trackers.
Hit your gifting goals.
Tick off their wishlist with smartwatches and trackers.
Now in two sizes
Google Pixel Watch 3
Big Screens. Bigger Strides.
Fitbit Charge 6
Redefine your routine.
Fitbit Sense 2
Manage stress and sleep better.
Fitbit Versa 4
Designed for fitness.
Which one is right for you?
Deep dive into the technology.
Fitbit app
Designed to keep you close to your goals, boost your motivation and show your progress throughout your health and fitness journey.
Google apps
Get there faster. Make purchases simpler. Welcome Google Maps and Google Wallet to your Fitbit smartwatch. [[languages]]
Daily Readiness Score
Optimise your routine with a score that gives personalised workout intensity and recovery recommendations based on your body.
Fitbit app
Designed to keep you close to your goals, boost your motivation and show your progress throughout your health and fitness journey.
Google apps
Get there faster. Make purchases simpler. Welcome Google Maps and Google Wallet to your Fitbit smartwatch. [[languages]]
Daily Readiness Score
Optimise your routine with a score that gives personalised workout intensity and recovery recommendations based on your body.
Cross the finish line with help from the Pixel Watch 3.
Stay motivated, maximize performance, create the perfect run routine, and more.
Cross the finish line with help from the Pixel Watch 3.
Stay motivated, maximize performance, create the perfect run routine, and more.
Fitbit Premium
Boost your fitness routine with Fitbit Premium.
Get advanced insights, personalised recommendations and energising workouts. Get started with six months of Fitbit Premium included with your smartwatch or tracker.,
The Fitbit app displaying a full body strength workout included with Fitbit Premium.The Fitbit app displaying a full body strength workout included with Fitbit Premium.
Accessories
Bands
Power, cables and adaptors
Bands
Power, cables and adaptors
More from the Pixel portfolio.New
Pixel 9 ProAll pro. Pure magic.
New
Pixel Buds Pro 2Light ears ahead.
Pixel TabletHelp in your hand. And at home.
New
Pixel 9 ProAll pro. Pure magic.
New
Pixel Buds Pro 2Light ears ahead.
Pixel TabletHelp in your hand. And at home.
Why buy on the Google Store?
Trade in your old watch and save.
Preferred Care for added protection.
Finance your watch.
Free delivery.
1
Works with most phones running on Android 10.0 or newer. Requires Google Account, Google Pixel Watch app and Internet access. Some features require a Fitbit mobile app and/or paid subscription. Google apps and services and Fitbit Premium content and features are subject to change and may not be available in all countries or languages. Google Pixel Watch is not compatible with Android (Go edition). See g.co/pixelwatch/specs for technical and device specifications.
2
Fitbit Premium content and features may change. Content recommendations are not available in all countries and may be in English only.
3
With eligible device purchase. New and returning Fitbit Premium members only. Must activate membership within 60 days of device activation. Valid form of payment required. After the six-month period, subscription will renew at £7.99 monthly or £79.99 annually (based on your registration designation). Cancel at any time. Membership cannot be gifted. Content and features may change. See g.co/fitbitpremium/help for more details. Full terms: g.co/pixelwatch/fitbitpremium-tos.
5
Some Google apps and services are not available in all countries or languages
*
Trade-in can only be applied with a new Pixel purchase. Trade-in estimate is confirmed at checkout and the value depends on model and condition of eligible trade-in device. Value may vary from estimated value following inspection and whether the trade-in device matches description provided during the Trade-in questions. Your device must be in good working order, power up and have no major screen damage to qualify. You are responsible for deleting all data from the trade-in device before despatching it to our Trade-in partner. The trade-in device cannot be returned so ensure all data is backed up. We reserve the right to ask for proof of ownership. If you return your new Pixel device, you will not be able to retrieve your old device and will only be offered, by way of GStore credit, an amount equal to the trade-in price given for your old device. If the value of your traded device is greater than the value of your new device (excluding VAT) then any difference will be issued through Google Store credit. Full Terms and Conditions apply.
†
All orders that are delivered free of charge use the lowest-cost option unless otherwise noted.