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The official site for Fitbit activity trackers and smartwatches

The Google Store is the home for all things Fitbit.

Shop below or get help with your Fitbit account here.

Pixel and Fitbit keep you moving.

New
Front view of a Pixel Watch 4 with the Active Sport Band in Moonstone.
Google Pixel Watch 4
Front view of a Fitbit Charge 6 in the color Coral.
Google Pixel Watch 3
Fitbit Charge 6
Fitbit Inspire 3
Fitbit Versa 4
Fitbit Sense 2
Four devices side by side, from left to right: Pixel Watch 4, Fitbit Versa 4, Fitbit Charge 6 Tracker, and Fitbit Inspire 3 Tracker.
Compare Smartwatches & Trackers
Three Pixel Watch Bands placed side by side.
Pixel Watch Bands
Three Fitbit Bands placed side by side.
Fitbit bands
  • Available in two sizes

    Google Pixel Watch 4

    Stunning design. Incredible performance.
    Available in two sizes

    Google Pixel Watch 4

    Stunning design. Incredible performance.
    The Pixel Watch 4 with the Active Sport Band in Moonstone.
    The Pixel Watch 4 with the Active Sport Band in Moonstone.

  • Fitbit Charge 6

    Redefine your routine.

    Fitbit Charge 6

    Redefine your routine.
    The Fitbit Charge 6 in the colour Coral.
    The Fitbit Charge 6 in the colour Coral.

  • Fitbit Sense 2

    Manage stress and sleep better.

    Fitbit Sense 2

    Manage stress and sleep better.
    A person waking up in bed behind a front view of the Fitbit Sense 2 in the colour Lunar White.
    A person waking up in bed behind a front view of the Fitbit Sense 2 in the colour Lunar White.

  • Fitbit Versa 4

    Designed for fitness.

    Fitbit Versa 4

    Designed for fitness.
    An angled view of the Fitbit Versa 4 in the colour Waterfall Blue.
    An angled view of the Fitbit Versa 4 in the colour Waterfall Blue.
A Google Pixel Watch 4 in Moonstone and a Fitbit Charge 6 in Coral, placed side by side.

Which is right for you?

A Google Pixel Watch 4 in Moonstone and a Fitbit Charge 6 in Coral, placed side by side.

Which is right for you?

Technology to help transform your health.

The Fitbit app home screen. It shows the number of steps, stress management score, sleep time, and zone minutes.
The Fitbit app home screen. It shows the number of steps, stress management score, sleep time, and zone minutes.
The Fitbit app home screen. It shows the number of steps, stress management score, sleep time, and zone minutes.
The Fitbit app home screen. It shows the number of steps, stress management score, sleep time, and zone minutes.

Fitbit app

Designed to keep you close to your goals, boost your motivation, and show your progress throughout your health and fitness journey.
A cyclist laughing while wearing the Fitbit Charge 6 in the Coral color.
A cyclist laughing while wearing the Fitbit Charge 6 in the Coral color.
A cyclist laughing while wearing the Fitbit Charge 6 in the Coral color.
A cyclist laughing while wearing the Fitbit Charge 6 in the Coral color.

Google apps

Get there faster. Make purchases simpler. Welcome Google Maps and Google Wallet to your Fitbit smartwatch.,
A group of people dancing outside and wearing Fitbit watches and trackers.
A group of people dancing outside and wearing Fitbit watches and trackers.
A group of people dancing outside and wearing Fitbit watches and trackers.
A group of people dancing outside and wearing Fitbit watches and trackers.

Daily Readiness Score

Optimise your routine with a score that gives personalised workout intensity and recovery recommendations based on your body.
Fitbit Premium

The full force of Fitbit at your fingertips.

Get advanced insights, personalised recommendations and energising workouts.,
Fitbit Premium

The full force of Fitbit at your fingertips.

Get advanced insights, personalised recommendations and energising workouts.,
A phone screen showing the Fitbit Premium UI for fitness coaching and goal tracking.
A phone screen showing the Fitbit Premium UI for fitness coaching and goal tracking.

Style and power your watch or tracker.

Three different Pixel Watch straps placed side by side.
Three different Pixel Watch straps placed side by side.
Bands
Two Pixel charging cables placed side by side.
Two Pixel charging cables placed side by side.
Power cables and adaptors
A Spigen Rugged Armor case for a Pixel Watch, opened up.
A Spigen Rugged Armor case for a Pixel Watch, opened up.
Gear
Three different Pixel Watch straps placed side by side.
Three different Pixel Watch straps placed side by side.
Bands
Two Pixel charging cables placed side by side.
Two Pixel charging cables placed side by side.
Power cables and adaptors
A Spigen Rugged Armor case for a Pixel Watch, opened up.
A Spigen Rugged Armor case for a Pixel Watch, opened up.
Gear

Wait, there’s even more to love.

New
The backs of the Pixel 10 Pro and the Pixel 10 Pro XL side by side
Pixel 10 Pro
Meet the new status pro.
New
The Pixel Buds Pro 2 in the color Moonstone in an open charging case
Pixel Buds Pro 2
Light ears ahead.
New
The Pixel Tablet with the home screen showing multiple icons
Pixel 10 Pro Fold
Unfold something extraordinary.
New
The backs of the Pixel 10 Pro and the Pixel 10 Pro XL side by side
Pixel 10 Pro
Meet the new status pro.
New
The Pixel Buds Pro 2 in the color Moonstone in an open charging case
Pixel Buds Pro 2
Light ears ahead.
New
The Pixel Tablet with the home screen showing multiple icons
Pixel 10 Pro Fold
Unfold something extraordinary.

There’s no better place to buy a Pixel Watch.

Trade in your old watch and save.

Trade in your old watch and save.

Preferred Care for added protection.

Preferred Care for added protection.

Finance your watch or tracker.

Finance your watch or tracker.

Free of charge delivery and returns.

Free of charge delivery and returns.

Get a £10 coupon off your next purchase when you sign up.‡
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Google apps