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You made it! Google Store is your new home for all things Fitbit. Start shopping below or get help with your Fitbit account here.
Smartwatches
New
Do not announce
Google Pixel Watch 3
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Google Pixel Watch 2
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Fitbit Sense 2
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Fitbit Versa 4
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Compare products
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Accessories
Now in two sizes
Google Pixel Watch 3
Big Screens. Bigger Strides.
An angled side-by-side view of the Pixel Watch 3 in the 41 mm and 45 mm sizes, both with the Active Band in the colour Porcelain.An angled side-by-side view of the Pixel Watch 3 in the 41 mm and 45 mm sizes, both with the Active Band in the colour Porcelain.
Which watch is right for you?
Deep dive into the technology.
Cross the finish line
Stay motivated, maximize performance, create the perfect run routine, and more with help from the Pixel Watch 3.
Your adventures just got easier
Get there faster. Make purchases simpler. Welcome Google Maps and Google Wallet to your Fitbit smartwatch.
Tune in to your body
The Fitbit app and smartwatches make it easy to track health metrics like SpO2, skin temperature and more to uncover trends and changes to your wellbeing.
Cross the finish line
Stay motivated, maximize performance, create the perfect run routine, and more with help from the Pixel Watch 3.
Your adventures just got easier
Get there faster. Make purchases simpler. Welcome Google Maps and Google Wallet to your Fitbit smartwatch.
Tune in to your body
The Fitbit app and smartwatches make it easy to track health metrics like SpO2, skin temperature and more to uncover trends and changes to your wellbeing.
Fitbit Premium
Boost your fitness routine with Fitbit Premium.
Get advanced insights, personalised recommendations and energising workouts. Get started with six months of Fitbit Premium included with your smartwatch or tracker.,
The Fitbit app displaying a full body strength workout included with Fitbit Premium.The Fitbit app displaying a full body strength workout included with Fitbit Premium.
Accessories
Google Pixel Watch Bands
Fitbit bands
Power, cables and adaptors
Gear
Google Pixel Watch Bands
Fitbit bands
Power, cables and adaptors
Gear
More from the Pixel portfolio.
New
Pixel 9 ProAll pro. Pure magic.
New
Pixel Buds Pro 2Light ears ahead.
Pixel TabletHelp in your hand. And at home.
New
Pixel 9 ProAll pro. Pure magic.
New
Pixel Buds Pro 2Light ears ahead.
Pixel TabletHelp in your hand. And at home.
Why buy on the Google Store?
Trade in your old watch and save.
Preferred Care for added protection.
Finance your watch.
Free of charge delivery.
1
Works with most phones running on Android 10.0 or newer. Requires Google Account, Google Pixel Watch app, and internet access. Some features require a Fitbit mobile app and/or paid subscription. Google apps and services and Fitbit Premium content and features are subject to change and may not be available in all countries or languages. Google Pixel Watch is not compatible with Android (Go edition). See g.co/pixelwatch/specs for technical and device specifications.
2
Requires an Android 8.0 or newer phone, a Google Account and Internet access. Paid subscription is required for some features. See g.co/pixelwatch/help for more information.
3
With eligible device purchase. New and returning Fitbit Premium members only. Must activate membership within 60 days of device activation. Valid form of payment required. After the six-month period, subscription will renew at £7.99 monthly or £79.99 annually (based on your registration designation). Cancel at any time. Membership cannot be gifted. Content and features may change. See g.co/fitbitpremium/help for more details. Full terms: g.co/pixelwatch/fitbitpremium-tos
4
Fitbit Premium content and features may change. Content recommendations are not available in all countries and may be in English only.
*
Trade-in can only be applied with a new Pixel purchase. Trade-in estimate is confirmed at checkout and the value depends on model and condition of eligible trade-in device. Value may vary from estimated value following inspection and whether the trade-in device matches description provided during the Trade-in questions. Your device must be in good working order, power up and have no major screen damage to qualify. You are responsible for deleting all data from the trade-in device before despatching it to our Trade-in partner. The trade-in device cannot be returned so ensure all data is backed up. We reserve the right to ask for proof of ownership. If you return your new Pixel device, you will not be able to retrieve your old device and will only be offered, by way of GStore credit, an amount equal to the trade-in price given for your old device. If the value of your traded device is greater than the value of your new device (excluding VAT) then any difference will be issued through Google Store credit. Full Terms and Conditions apply.
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All orders that are delivered free of charge use the lowest-cost option unless otherwise noted.