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Fitbit Official Site for Activity Trackers & Smartwatches

The Google Store is the home for all things Fitbit.

Shop below or get help with your Fitbit account here.

Pixel and Fitbit keep you moving.

New
Front view of a Pixel Watch 4 with the Active Sport Band in Moonstone.
Google Pixel Watch 4
Front view of a Pixel Watch 3 with the Active Sport Band in Porcelain.
Google Pixel Watch 3
Front view of a Fitbit Sense 2 with a lunar white band.
Fitbit Sense 2
Front view of a Fitbit Versa 4 with a black band.
Fitbit Versa 4
Front view of a Fitbit Charge 6 in the colour Coral.
Fitbit Charge 6
Front view of a Fitbit Charge 6 in the colour Morning Glow.
Fitbit Inspire 3
4 devices side by side, from left to right: Pixel Watch 4, Fitbit Versa 4, Fitbit Charge 6 Tracker, and Fitbit Inspire 3 Tracker.
Compare Smartwatches & Trackers
  • Available in two sizes

    Google Pixel Watch 4

    Precision crafted. Performance ready.
    Available in two sizes

    Google Pixel Watch 4

    Precision crafted. Performance ready.
    The Pixel Watch 4 with the Active Sport Band in Moonstone.
    The Pixel Watch 4 with the Active Sport Band in Moonstone.

  • Fitbit Charge 6

    Redefine your routine.

    Fitbit Charge 6

    Redefine your routine.
    The Fitbit Charge 6 in the colour Coral.
    The Fitbit Charge 6 in the colour Coral.

  • Fitbit Sense 2

    Manage stress and sleep better.

    Fitbit Sense 2

    Manage stress and sleep better.
    A person waking up in bed behind a front view of the Fitbit Sense 2 in the colour Lunar White.
    A person waking up in bed behind a front view of the Fitbit Sense 2 in the colour Lunar White.

  • Fitbit Versa 4

    Designed for fitness.

    Fitbit Versa 4

    Designed for fitness.
    An angled view of the Fitbit Versa 4 in the colour Waterfall Blue.
    An angled view of the Fitbit Versa 4 in the colour Waterfall Blue.
A Google Pixel Watch 4 in Moonstone and a Fitbit Charge 6 in Coral, placed side by side.

Which is right for you?

A Google Pixel Watch 4 in Moonstone and a Fitbit Charge 6 in Coral, placed side by side.

Which is right for you?

A person wearing Pixel Watch 4 stretches on a blue track.
A person wearing Pixel Watch 4 stretches on a blue track.

The Pixel Watch 4 is your most advanced fitness watch yet.

Get personalised health and exercise insights in a stunning design built for performance.
A person wearing Pixel Watch 4 stretches on a blue track.
A person wearing Pixel Watch 4 stretches on a blue track.

The Pixel Watch 4 is your most advanced fitness watch yet.

Get personalised health and exercise insights in a stunning design built for performance.
Fitbit Premium

The full force of Fitbit at your fingertips.

Get advanced insights, personalised recommendations, and energising workouts.,
Fitbit Premium

The full force of Fitbit at your fingertips.

Get advanced insights, personalised recommendations, and energising workouts.,
A phone screen showing the Fitbit Premium UI for fitness coaching and goal tracking.
A phone screen showing the Fitbit Premium UI for fitness coaching and goal tracking.

Style and power your watch or tracker.

3 different Pixel Watch straps placed side by side.
3 different Pixel Watch straps placed side by side.
Bands
2 Pixel charging cables placed side by side.
2 Pixel charging cables placed side by side.
Power cables and adapters
3 different Pixel Watch straps placed side by side.
3 different Pixel Watch straps placed side by side.
Bands
2 Pixel charging cables placed side by side.
2 Pixel charging cables placed side by side.
Power cables and adapters

Wait, there’s even more to love.

New
The backs of the Pixel 10 Pro and the Pixel 10 Pro XL side by side
Pixel 10 Pro
Meet the new status pro.
New
The Pixel Buds Pro 2 in the colour Moonstone in an open charging case
Pixel Buds Pro 2
Light ears ahead.
New
Pixel 10 Pro Fold
Unfold extraordinary.
New
The backs of the Pixel 10 Pro and the Pixel 10 Pro XL side by side
Pixel 10 Pro
Meet the new status pro.
New
The Pixel Buds Pro 2 in the colour Moonstone in an open charging case
Pixel Buds Pro 2
Light ears ahead.
New
Pixel 10 Pro Fold
Unfold extraordinary.