The official site for Fitbit activity trackers and smartwatches

Pixel and Fitbit keep you moving.

New
Do not announce
Google Pixel Watch 4
Do not announce
Google Pixel Watch 3
Do not announce
Fitbit Charge 6
Do not announce
Fitbit Sense 2
Front of Fitbit Versa 4
Fitbit Versa 4
Front of Fitbit Inspire 3
Fitbit Inspire 3
Image of Wintergreen Active Sport Band, Rose Quartz Stretch Band and Flax Leather Band, side by side
Accessories
New

Google Pixel Watch 4

Precision crafted. Performance ready.
New

Google Pixel Watch 4

Precision crafted. Performance ready.
The Pixel Watch 4 with the Active Sport Band in Moonstone.
The Pixel Watch 4 with the Active Sport Band in Moonstone.

Technology to help transform your health.

Close up of a Pixel phone screen showcasing the homepage of the Fitbit app
Close up of a Pixel phone screen showcasing the homepage of the Fitbit app
Fitbit Premium

The full force of Fitbit at your fingertips.

Get advanced insights, personalised recommendations and energising workouts.
Fitbit Premium

The full force of Fitbit at your fingertips.

Get advanced insights, personalised recommendations and energising workouts.

Style and power your watch or tracker.

Google Pixel Watch 3 USB-C Fast Charging Cable
Google Pixel Watch 3 USB-C Fast Charging Cable
Google Pixel Watch Quick Charge Dock
Pixel Watch Active Band
Pixel Watch Active Band
Pixel Watch Active Band
Google Pixel Watch 3 USB-C Fast Charging Cable
Google Pixel Watch 3 USB-C Fast Charging Cable
Google Pixel Watch Quick Charge Dock
Pixel Watch Active Band
Pixel Watch Active Band
Pixel Watch Active Band

There’s no better place to buy a Pixel Watch.

Delivery at no extra charge.
Delivery at no extra charge.
Finance your watch or tracker.
Finance your watch or tracker.
Trade in your old watch and save.
Trade in your old watch and save.
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