Tensor helps bring the latest innovations from Google to your Pixel phone first: the transformative power of helpful AI experiences, cutting-edge camera quality, powerful security and performance, all-day battery life², and more. 

Pixel is the only phone engineered by Google and built with a unique combination of hardware, software, and AI powered by Tensor, our custom-designed chip. This makes Pixel more helpful, more personal, and more adaptable to you³. And because many of Pixel’s cutting-edge features run entirely on Tensor, they work quickly and privately – without needing an internet connection⁴.

There’s more good news: Tensor keeps getting better with each generation. The new Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Pro Fold are all equipped with Google’s fifth-generation Tensor G5 chip, marking Pixel’s biggest leap in performance to date. This translates into a day made easier, with a battery that can last from the moment you wake up until long after you’ve gone to sleep. The Tensor G5 is custom-built with significant upgrades like a TPU (Tensor Processing Unit) is 60% more powerful than Pixel 9 series phones, enabling more efficient and helpful AI experiences⁵.

On Pixel 10 Pro, its CPU is 34% faster compared to Pixel 9 Pro⁶, making daily activities like scrolling, web Browse, and app launches incredibly smooth and responsive. Gamers will especially appreciate this enhanced performance for a more fluid and immersive gaming experience. Furthermore, an upgraded Imaging Signal Processor (ISP) delivers Pixel’s best image and video quality ever⁷. Beyond these core improvements, the Tensor G5 also unlocks new, Pixel-exclusive features you'll absolutely love.

The newest Pixel 10 phones, powered by the advanced Tensor G5, will also be the first to feature the latest Gemini Nano model – Google's cutting-edge on-device AI model⁸. This empowers your phone to understand not just text input, but also images, audio, and speech in new languages, paving the way for even smarter interactions.

Google Tensor is the innovative system-on-chip (SoC) processor co-designed with the Google DeepMind team, which is at the forefront of the latest innovations in machine learning and generative AI. Conceptualised in 2016 and first integrated into the Pixel 6 in 2021, Google Tensor plays a crucial role in optimising large AI models for mobile devices. This ensures your Pixel can continuously deliver the latest AI innovations, such as instantly translating messages and videos, or summarising long audio recordings, all without significantly draining your battery.

With this newest pixel chip, the Tensor G5 unlocks a range of fully on-device Generative AI experiences that simplify everyday life, giving the Pixel 10 series the most advanced on-device AI.¹⁰

The Tensor G5 delivers the best of Google’s intelligence to Pixel first, including groundbreaking Gemini innovations, putting the most personal and helpful features right in your hand.

Imagine you're making a call to the airline to make changes to your flight bookings – but you can’t quite recall all the flight numbers. Magic Cue, powered by Google AI, can anticipate your needs and proactively provide a pop-up with all the relevant flight information¹¹. Once you're done, your friend texts, asking for the address of your rental home for the weekend. Magic Cue can automatically surface these details for you, allowing you to respond with just a tap. No more endlessly switching between apps, digging for information you know is somewhere on your phone.

The most visible examples of machine learning on your phone are often found in your photos and videos. With the Tensor G5’s cutting-edge computational photography and image processing, your Pixel can now render more dynamic images, capture intricate details during zoom, and process sharper, higher-quality photos and videos. If you've ever felt your photos could use a little boost, prepare to be amazed by the intelligent assistance you’ve always wanted.

The Tensor G5 makes some of Pixel’s most powerful camera features possible. Capture photos in incredible detail, and zoom in even closer, with the impressive 100x Pro Res Zoom on Pixel 10 Pro¹². This is all thanks to a unique combination of advanced camera hardware and Google Tensor, featuring the first diffusion model – and the largest camera model to date – ever run within Pixel Camera, fully optimised specifically for Tensor G5.

The Tensor G5 also enables fast, on-device AI for features like Add Me, which lets you be in the photo even when you're the photographer, or Auto Best Take, which automatically combines multiple shots into one where everyone looks their absolute best.

Machine learning makes state-of-the-art speech recognition possible, with real-time translation through Live Caption and interpretation through Live Translate, features Pixel users are already familiar with. The Tensor G5 elevates these capabilities with new voice translations on Pixel 10. You can now hear the speaker’s natural voice interpreted in real time and entirely on-device during a phone call, keeping your conversations private⁹. This significantly enhances the authenticity of phone conversations in different languages.

The Google Tensor chip features a separate core, isolated from the application processor, specifically for sensitive tasks and controls. This design makes your device even more resilient to attacks. Working in tandem with the certified Titan M2™ security chip and the latest Android operating system¹⁴ and following Pixel 9’s highest-rated security features (based on Omdia’s Mobile Device Security Scorecard), Pixel 10 offers the same level of security for you and your data¹⁵. With the new Google Tensor G5 chip, your Pixel is designed with even stronger security from the ground up, helping to protect your phone throughout its entire life – from manufacturing and shipping to when it’s in your hands¹⁶. The security of critical systems has been enhanced, including the digital "keys" that safeguard your personal data, making it even harder for someone to tamper with your device.

Your Pixel will continue to improve for years to come, thanks to regular Pixel Feature Drops, OS upgrades, and seven years of security updates from the date of its launch¹⁷.