Google Birthday: Play Our Tap Tower Game to Win

Game on. Play Google’s Birthday game for your chance to win! (Contest has ended)

Play Tap Tower from 17-21 September 2025 for your chance to win Google Store discount and promo codes to stack onto the upcoming Birthday Sale, exclusively on Google Store Australia.

The front and back of Pixel 10 Pro in Jade, with Tap Tower UI on the screen, placed amongst game blocks, gift blocks, and confetti.
The front and back of Pixel 10 Pro in Jade, with Tap Tower UI on the screen, placed amongst game blocks, gift blocks, and confetti.
Time to tap into birthday mode! To celebrate 27 years of innovation, Google is bringing the party to you with a limited-time game for a chance to win Google Store promo codes. (Contest has concluded on 21 September 2025, thank you for participating!)

takes you on a seamless journey through Google’s innovative eras. The game begins with stackable blocks in the iconic Google colours you know and love, celebrating the foundation laid 27 years ago that changed how we use the internet and live our daily lives.

This momentum of creative innovation takes you to the next level - the 'Pixel' era. Google Pixel is a tangible expression of decades of innovation in your hand, combining smart hardware and software to create truly helpful features. You’ll notice new block colours in this era – say hello to the new

series colourways.

Build into an AI-powered future in the final era with

. Focused on unlocking new and exciting capabilities, Gemini is an intelligent tool designed to reason, learn, and create, empowering you to tackle complex tasks and explore new ideas.

How to play Tap Tower.

The game is simple: build the most perfect tower you can! Tap each block as it enters the screen to stack it. The more accurately you place a block in the middle, the more points you'll earn. But mastering the game is more than just stacking – it’s about strategy.

Harness special blocks to boost your score.

As you build through the eras of Google, Pixel, and Gemini, you’ll encounter special blocks that can skyrocket your score. Keep an eye out for these special blocks:

Gift blocks:

Stay peeled for a gift block that appears after a certain number of blocks (hint: Google celebrates its __ birthday), giving you a bonus of ten points for placement and twenty points for a perfect placement.

Power-up blocks:

These appear twice, randomly in the Pixel and Gemini eras, and grant you a bonus when placed perfectly:

  • Add Me block: Turns into a gift block for extra points.

  • Best Take block: Automatically places your next five blocks perfectly.

  • Gemini block: Get a streak of double points after ten perfectly-placed blocks in a row.

The game may end at 90 blocks, but not the fun. Play as many times as you like to reach the highest score you can. The better your score, the better your chances of winning the top prize.

[AU] Google birthday contest - article video - Tap Tower power-ups
Play to win up to A$1000 off your next Pixel phone purchase.

Reckon you’ve got a pretty great score? The competition runs from 17 September to 21 September 11:59pm AET, with a chance to win Google Store promo codes worth up to $1,000. Here’s a breakdown of what you can win:

  • Grand prize winner: The player with the highest score at the end of the competition will receive an epic A$1,000 promo code and a 10% promo code to use on any Pixel phone purchase on Google Store Australia.

  • Top 50 winners: A 10% promo code applicable to any Pixel phone purchase on Google Store Australia.

  • Opt-in to newsletters and play: All players who opt in to the Google Store newsletter (or are already subscribed) will receive a A$50 discount on a phone.

If you’ve been eyeing up the all-new Google Pixel 10 series phones or any other Pixel phone, it's your chance to get it at a better value with these promo code, on Google Store Australia. Score extra value by stacking promo codes onto the upcoming Google Birthday sale on Google Store that begins on 26 September – only one promo code can be used per purchase.

Share the fun. Challenge your friends.
A UI screen of the Tap Tower final score page, highlighting the score breakdown, Google Store, and shareability features, presented in front of a dark blue background with golden confetti.

Birthdays are better celebrated with friends! Tap the ‘share’ button at the end of each game to post your score, or screenshot it and share on your story to challenge your mates for their chance to win.

You don’t need a Google account to play Tap Tower, just dive right in. If you’re playing for a prize, ensure you submit your details and accept the T&Cs at the end of the game. Tap Tower will remain playable until 6 October, 2025, so you can continue hitting new records.

Keep everything when you switch to Pixel.
A stack of Tap Tower game blocks in Google Era colours, with a gift block stacked on top, and golden confetti falling against a light yellow background.

If you’ve scored yourself a Pixel deal during the Birthday Sale, you can still keep precious images and contacts from your phone when you switch. The new

phone gets you 15 GB of free cloud storage, so you can still access all your important info. Get step-by-step guidance for switching your iPhone and Android .

Keep me updated about devices, news, tips,
and offers from Google Store.