Pixel 10a Designed with Intent: Simplicity & Longevity
Durable design meets seamless style.
“Our design was guided by two core principles: simplification and longevity.”
Technology evolves quickly but the Google Pixel 10a was built to last for the long haul, with durable, recycled materials and years of software updates.
“Our design was guided by two core principles: simplification and longevity,” said Staff Industrial Designer Yomi Matsuka. “We stripped away the ‘frills’ to create a phone that feels natural in your hand and stays relevant for years. This isn't just about minimalism; it’s about a design that lasts.”
One of the first things that you notice about Google Pixel 10a is its flushed back design. The camera is built seamlessly into the back of the phone, allowing it to lie perfectly flat and making it easier to use and pocket. The lack of bump also lends a more balanced weight distribution, so it's more comfortable to hold.
The slim design doesn't compromise on any of the photo quality. By leveraging custom-built hardware, integrated silicon and advanced AI software, you get excellent photos without a massive lens. It proves that power doesn't always protrude.
Made from premium, recycled materials.
Pixel 10a is made with the most recycled material of any Google Pixel A-Series phone yet, and for the first time includes recycled cobalt, copper, gold, and tungsten.2 The frame is 100% recycled aluminum and the back cover is 81% recycled plastic.3 Even the packaging is 100% plastic-free.4
Wrapped in a tough, sandblasted metal frame, the Pixel 10a features a bespoke matte finish that resists scratches and emits a subtle sheen. This design represents a deliverable shift towards purposeful simplification, with a harmonious blend between premium feel and conscious longevity.
Built to last for years.
The Google Pixel 10a holds up against drops, scratches and spills thanks to IP68 water and dust protection and a tough Corning® Gorilla® Glass 7i display.4
We’ve extended that resilience to the software, providing 7 years of OS and security updates from its launch date and innovative Pixel Drops.3 It’s a design that stays fresh, ensuring that your device stays secure and helpful for the long haul.
A colour palette that fits your style.
Whether you want a phone that blends in or stands out, Pixel 10a has four considered shades to express your personal style.
Fog: A tinted white with just a hint of green. It’s the perfect choice for a clean, minimalist aesthetic that still feels fresh and unique.
Obsidian: Our classic, timeless neutral. The matte back cover paired with a satin metal frame creates a sleek, stealthy look that never goes out of style.
Lavender: A versatile shade that sits right between blue and purple. It brings a calm yet bright energy that’s both sophisticated and fun.
Berry: A Google Store Singapore exclusive colour, Berry is joy personified. This eye-catching, youthful hue is designed for anyone who wants their phone to stand out in a crowd.
