Powered by the same Google Tensor G4 chip as the flagship Pixel 9 series, the Pixel 9a delivers up to 30% better performance - it runs sophisticated AI-powered features that elevate your photography and overall performance.⁶ Enjoy faster image processing, stunning image and video quality even in low-light conditions, and improved battery life. Multitasking is smoother too. Juggling between work emails, social media, and editing photos on the go? The Pixel 9a handles it all with ease, minimising lag and keeping you in your flow.

Plus, express your style with four stunning colours: Obsidian, Peony, Porcelain, and the all-new Iris.

Whether you're a current Pixel user or considering a switch to Pixel, here are 5 compelling reasons that make the new Pixel 9a worth the purchase:

From stunning landscapes to intricate close-ups, taking incredible photos has never been easier with enhanced camera hardware and intuitive Google AI editing tools. The bigger and brighter 6.3-inch Actua display (up to 2700 nits, 35% brighter than Pixel 8a) ensures clear visibility even when the British sun decides to come out, so you can capture your photos with ease.⁵

The 48 MP main camera delivers faster capture, improved processing and stunning low-light performance, compared to Pixel 8a. “A camera is much more than just megapixels, it's the sensor size, the lens, the software and even the processor make it a full camera system. Which is why we're so excited for Pixel 9a's upgrade - its faster aperture, new 48MP sensor and all powered by Tensor G4 , makes it our best A-Series camera, yet. It performs amazing in low-light with Night Sight, and with its new lens architecture it can get closer - much closer - allowing us to bring Macro Focus for the first time to our A-Series.” Says Sebastian Rodrigues, Product Marketing Manager for Pixel camera. As our best budget phone yet, the Pixel 9a helps you capture true-to-love photos and videos.

Ever wish you could fix those little photo imperfections without the hassle of complex editing software? Pixel 9a comes with intuitive photo editing tools for fixing imperfections and enhancing your photos is quick and straightforward. It’s like having a photo studio in your pocket, just smooth, effortless edits that help you get the shot just right, every time, with tools like:

• Add Me: Merges two photos so you can be in the group shot, even if you're the one taking it.⁷

• Best Take: Helps you get the perfect group shot by picking the best expressions.

• Magic Editor: Lets you move, resize, retouch, or change your background with Reimagine and more.⁸

• Pixel Studio: Combines the Pixel 9a’s Tensor G4 on-device AI with Imagen 3’s cloud-based image generation to let you create stunning visuals in seconds.⁹
  

From sunrise surfs, busy study sessions, to epic road trips, the Pixel 9a powers you through the day with its upgraded 5,100 mAh battery¹ - the biggest battery in an A-Series Pixel phone yet. It lasts nearly 25% longer than the Pixel 8a and can last over 30 hours.³ Imagine capturing every stunning sunset on your coastal road trip without worrying about your phone dying, and Extreme Battery Saver stretches it up to an incredible 100 hours⁴ for really long adventures.

Dropped your Pixel 9a into the water whilst swimming? With the improvement from IP67 to IP68, the Pixel 9a can now withstand temporary submersion in deeper water up to 1.5m (previously 1m) for 30 min.¹⁰ Dustproof and durable, the Pixel 9a withstands the elements, whether you're hiking the outback or navigating the city. Plus, 7 years of software updates from launch help keep it secure and packed with the latest Pixel features - a smart, long-term investment for the long haul.²⁰

The Pixel 9a comes with Gemini built-in, your personal AI assistant, that streamlines your day and helps you get things done faster - just press and hold the power button to get started.¹¹ But it's more than just a helpful tool; it's an integrated part of your Pixel experience. Seamlessly integrated with Gmail, Calendar, Drive, YouTube, Maps, and Search, you can summarise emails, check your schedule, and find information without switching between apps.¹²

And with Gemini Live, you can have natural, free-flowing conversations, making brainstorming or organizing tasks feel effortless. Need to brainstorm ideas for a presentation or organise an upcoming trip?¹³ Ask Gemini to brainstorm ideas or create an itinerary, all hands-free. Beyond that, you can even upload images, documents, or even a YouTube video - say you're watching a YouTube video about the Great Barrier Reef and want to learn more about a specific fish. Just pull up Gemini and ask—it can identify what's on your screen and give you in-depth information about it. It's like having a knowledgeable friend right there with you.²¹

Along with the built-in VPN for data protection ¹⁴ and Car Crash Detection¹⁵ for personal safety, the Pixel 9a now includes intelligent theft protection. If a theft is detected, this feature quickly locks your phone, giving you added peace of mind when traveling abroad or navigating crowded spaces.

The Pixel 9a price, delivers flagship-level AI and camera features at a fraction of the cost. Plus, eligible new users can enjoy three months of YouTube Premium (*16) and 100 GB of cloud storage from Google One (*17) with the purchase of a Pixel 9a. Eligible new and returning users will also get 6 months of Fitbit Premium (*18) with the purchase of Google Pixel 9a.

If you’re looking to upgrade or make the switch to Pixel, Google’s trade-in program makes it easier than ever. Trade-in your old eligible device and get credit towards your new Pixel 9a, making the switch even more affordable.