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The official Fitbit site for activity trackers and smartwatches

Pixel and Fitbit keep you moving.

New
Do not announce
Google Pixel Watch 4
Do not announce
Google Pixel Watch 3
Do not announce
Fitbit Charge 6
Do not announce
Fitbit Sense 2
Front of Fitbit Versa 4
Fitbit Versa 4
Front of Fitbit Inspire 3
Fitbit Inspire 3
Image of Wintergreen Active Sport Band, Rose Quartz Stretch Band and Flax Leather Band, side by side
Accessories
New

Google Pixel Watch 4

Precision crafted. Performance ready.
Coming November 2025.
New

Google Pixel Watch 4

Precision crafted. Performance ready.
Coming November 2025.
The Pixel Watch 4 with the Active Sport Band in Moonstone.
The Pixel Watch 4 with the Active Sport Band in Moonstone.

Technology to help transform your health.

Close up of a Pixel phone screen showcasing the homepage of the Fitbit app
Close up of a Pixel phone screen showcasing the homepage of the Fitbit app
Fitbit Premium

The full force of Fitbit at your fingertips.

Get advanced insights, personalised recommendations and energising workouts.
Fitbit Premium

The full force of Fitbit at your fingertips.

Get advanced insights, personalised recommendations and energising workouts.

Style and power your watch or tracker.

Google Pixel Watch 3 USB-C Fast Charging Cable
Power cables and chargers
Power cables and chargers
Pixel Watch Active Band
Pixel Watch Bands
Pixel Watch Bands
Google Pixel Watch 3 USB-C Fast Charging Cable
Power cables and chargers
Power cables and chargers
Pixel Watch Active Band
Pixel Watch Bands
Pixel Watch Bands

There’s no better place to buy a Pixel Watch.

Delivery at no extra charge.
Delivery at no extra charge.
Get our price match promise.
Get our price match promise.
Easy returns that are free of charge.
Easy returns that are free of charge.
  • 1
    Fitbit Premium content and features may change. Content recommendations are not available in all countries and may be in English only.
  • †
    All orders that ship free use the lowest-cost option unless otherwise noted. All free returns must be initiated within 15 days of receipt of order by following the instructions found here.