The official Fitbit site for activity trackers and smartwatches
Pixel and Fitbit keep you moving.
Pixel and Fitbit keep you moving.
New
Google Pixel Watch 4
Precision crafted. Performance ready.
New
Google Pixel Watch 4
Precision crafted. Performance ready.
Technology to help transform your health.
Technology to help transform your health.
Fitbit Premium
The full force of Fitbit at your fingertips.
Get advanced insights, personalised recommendations and energising workouts.
Fitbit Premium
The full force of Fitbit at your fingertips.
Get advanced insights, personalised recommendations and energising workouts.
Style and power your watch or tracker.
Style and power your watch or tracker.
There’s no better place to buy a Pixel Watch.
There’s no better place to buy a Pixel Watch.
Delivery at no extra charge.
Delivery at no extra charge.
Finance your watch or tracker.
Finance your watch or tracker.
Trade in your old watch and save.
Trade in your old watch and save.
- △Trade-in values vary based on the condition, year and configuration of your eligible device and are subject to change upon inspection. Watch trade-in credit will be issued as a refund back to the specific form of payment used for the watch purchase from Google Store or in the form of Store credit if the purchased watch has already been returned. The refund is based on the watch received matching the description provided at the time of estimate and is paid after receipt. Watches sent for trade-in must be received within 30 days of initiation of the trade-in process, provided that the purchased device has not been returned during that time. Additional trade-in terms are located here.
- †All orders that ship free use the lowest-cost option unless otherwise noted. All free returns must be initiated within 15 days of receipt of order by following the instructions found here.