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Smartwatches and trackers to keep you moving.
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Smartwatches
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Trackers
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Accessories
Which one is right for you?
Deep dive into the technology.
Fitbit app
Designed to keep you close to your goals, boost your motivation and show your progress throughout your health and fitness journey.
Google apps
Get there faster. Make purchases simpler. Welcome Google Maps and Google Wallet to your Fitbit smartwatch.
Daily Readiness Score
Optimise your routine with a score that gives personalised workout intensity and recovery recommendations based on your body.
Fitbit app
Designed to keep you close to your goals, boost your motivation and show your progress throughout your health and fitness journey.
Google apps
Get there faster. Make purchases simpler. Welcome Google Maps and Google Wallet to your Fitbit smartwatch.
Daily Readiness Score
Optimise your routine with a score that gives personalised workout intensity and recovery recommendations based on your body.
Fitbit Premium
Boost your fitness routine with Fitbit Premium.
Get advanced insights, personalised recommendations and energising workouts. Get started with six months of Fitbit Premium included with your smartwatch or tracker.,
The Fitbit app displaying a full body strength workout included with Fitbit Premium.The Fitbit app displaying a full body strength workout included with Fitbit Premium.
Accessories
Bands
Power, cables and adaptors
Bands
Power, cables and adaptors
More from the Pixel portfolio.New
Pixel 9 ProAll pro. Pure magic.
New
Pixel Buds Pro 2Light ears ahead.
Pixel TabletHelp in your hand. And at home.
New
Pixel 9 ProAll pro. Pure magic.
New
Pixel Buds Pro 2Light ears ahead.
Pixel TabletHelp in your hand. And at home.
Power your population health programs with Fitbit Enterprise.
Power your population health programs with Fitbit Enterprise.
Why buy on the Google Store?
Preferred Care for added protection.
Free delivery.
1
Works with most phones running on Android 10.0 or newer. Requires Google Account, Google Pixel Watch app and Internet access. Some features require a Fitbit mobile app and/or paid subscription. Google apps and services and Fitbit Premium content and features are subject to change and may not be available in all countries or languages. Google Pixel Watch is not compatible with Android (Go edition). See g.co/pixelwatch/specs for technical and device specifications.
2
Fitbit Premium content and features may change. Content recommendations are not available in all countries and may be in English only.
3
With eligible device purchase. New and returning Fitbit Premium members only. Must activate membership within 60 days of device activation. Valid form of payment required. After the six-month period, subscription will renew at £7.99 monthly or £79.99 annually (based on your registration designation). Cancel at any time. Membership cannot be gifted. Content and features may change. See g.co/fitbitpremium/help for more details. Full terms: g.co/pixelwatch/fitbitpremium-tos.
All orders that are delivered free of charge use the lowest-cost option unless otherwise noted.