The official Fitbit site for activity trackers and smartwatches

The Google Store is the home for all things Fitbit.

Shop below or get help with your Fitbit account here.

Pixel and Fitbit keep you moving.

New
Front view of a Pixel Watch 4 with the Active Sport Band in Moonstone.
Smartwatches
Front view of a Fitbit Charge 6 in the color Coral.
Fitbit Trackers
Four devices side by side, from left to right: Pixel Watch 4, Fitbit Versa 4, Fitbit Charge 6 Tracker, and Fitbit Inspire 3 Tracker.
Compare Smartwatches & Trackers
Three Pixel Watch Bands placed side by side.
Pixel Watch Bands
Three Fitbit Bands placed side by side.
Fitbit bands
  • Available in two sizes

    Google Pixel Watch 4

    Precision crafted. Performance ready.
    Pre-order now. Shipping begins on 9 October.
    Available in two sizes

    Google Pixel Watch 4

    Precision crafted. Performance ready.
    Pre-order now. Shipping begins on 9 October.
    The Pixel Watch 4 with the Active Sport Band in Moonstone.
    The Pixel Watch 4 with the Active Sport Band in Moonstone.

  • Fitbit Charge 6

    Redefine your routine.

    Fitbit Charge 6

    Redefine your routine.
    The Fitbit Charge 6 in the colour Coral.
    The Fitbit Charge 6 in the colour Coral.

  • Fitbit Sense 2

    Manage stress and sleep better.

    Fitbit Sense 2

    Manage stress and sleep better.
    A person waking up in bed behind a front view of the Fitbit Sense 2 in the colour Lunar White.
    A person waking up in bed behind a front view of the Fitbit Sense 2 in the colour Lunar White.

  • Fitbit Versa 4

    Designed for fitness.

    Fitbit Versa 4

    Designed for fitness.
    An angled view of the Fitbit Versa 4 in the colour Waterfall Blue.
    An angled view of the Fitbit Versa 4 in the colour Waterfall Blue.
A Google Pixel Watch 4 in Moonstone and a Fitbit Charge 6 in Coral, placed side by side.

Which is right for you?

A Google Pixel Watch 4 in Moonstone and a Fitbit Charge 6 in Coral, placed side by side.

Which is right for you?

Technology to help transform your health.

The Fitbit app home screen. It shows the number of steps, stress management score, sleep time, and zone minutes.
The Fitbit app home screen. It shows the number of steps, stress management score, sleep time, and zone minutes.
The Fitbit app home screen. It shows the number of steps, stress management score, sleep time, and zone minutes.
The Fitbit app home screen. It shows the number of steps, stress management score, sleep time, and zone minutes.

Fitbit app

Designed to keep you close to your goals, boost your motivation and show your progress throughout your health and fitness journey.
A cyclist laughing while wearing the Fitbit Charge 6 in the Coral color.
A cyclist laughing while wearing the Fitbit Charge 6 in the Coral color.
A cyclist laughing while wearing the Fitbit Charge 6 in the Coral color.
A cyclist laughing while wearing the Fitbit Charge 6 in the Coral color.

Google apps

Get there faster. Make purchases simpler. Welcome Google Maps and Google Wallet to your Fitbit smartwatch.,
A group of people dancing outside and wearing Fitbit watches and trackers.
A group of people dancing outside and wearing Fitbit watches and trackers.
A group of people dancing outside and wearing Fitbit watches and trackers.
A group of people dancing outside and wearing Fitbit watches and trackers.

Daily Readiness Score

Optimise your routine with a score that gives personalised workout intensity and recovery recommendations based on your body.
A person wearing Pixel Watch 4 stretches on a blue track.
A person wearing Pixel Watch 4 stretches on a blue track.

The Pixel Watch 4 is your most advanced fitness watch yet.

Get personalised health and exercise insights in a stunning design built for performance.
A person wearing Pixel Watch 4 stretches on a blue track.
A person wearing Pixel Watch 4 stretches on a blue track.

The Pixel Watch 4 is your most advanced fitness watch yet.

Get personalised health and exercise insights in a stunning design built for performance.
Fitbit Premium (subscription required)

The full force of Fitbit at your fingertips.

Get advanced insights, personalised recommendations, and energising workouts.
Fitbit Premium (subscription required)

The full force of Fitbit at your fingertips.

Get advanced insights, personalised recommendations, and energising workouts.
A phone screen showing the Fitbit Premium UI for fitness coaching and goal tracking.
A phone screen showing the Fitbit Premium UI for fitness coaching and goal tracking.

Style and power your watch or tracker.

Three different Pixel Watch straps placed side by side.
Three different Pixel Watch straps placed side by side.
Bands
Two Pixel charging cables placed side by side.
Two Pixel charging cables placed side by side.
Power cables and adaptors
A Spigen Rugged Armor case for a Pixel Watch, opened up.
A Spigen Rugged Armor case for a Pixel Watch, opened up.
Gear
Three different Pixel Watch straps placed side by side.
Three different Pixel Watch straps placed side by side.
Bands
Two Pixel charging cables placed side by side.
Two Pixel charging cables placed side by side.
Power cables and adaptors
A Spigen Rugged Armor case for a Pixel Watch, opened up.
A Spigen Rugged Armor case for a Pixel Watch, opened up.
Gear

Wait, there’s even more to love.

New
The backs of the Pixel 10 Pro and the Pixel 10 Pro XL side by side
Pixel 10 Pro
Meet the new status pro.
New
The Pixel Buds Pro 2 in the color Moonstone in an open charging case
Pixel Buds Pro 2
Light ears ahead.
The Pixel Tablet with the home screen showing multiple icons
Pixel Tablet
Help in your hand. And at home.
New
The backs of the Pixel 10 Pro and the Pixel 10 Pro XL side by side
Pixel 10 Pro
Meet the new status pro.
New
The Pixel Buds Pro 2 in the color Moonstone in an open charging case
Pixel Buds Pro 2
Light ears ahead.
The Pixel Tablet with the home screen showing multiple icons
Pixel Tablet
Help in your hand. And at home.

There’s no better place to buy a Pixel Watch.

Free delivery.
Free delivery.
  • 1
    Works with most phones running on Android 11.0 or newer. Requires Google Account, Google Pixel Watch app and internet access. Some features require a Fitbit mobile app and/or paid subscription. Google apps and services and Fitbit Premium content and features are subject to change and may not be available in all countries or languages. Google Pixel Watch is not compatible with Android (Go edition). See g.co/pixelwatch/specs for technical and device specifications.
  • 2
    Requires Fitbit mobile app, a Google Account, compatible Android device and internet connection. Fitbit Premium content and features may change. Content recommendations are not available in all countries and may be in English only.
  • 5
    Google apps and services require LTE or a paired phone within Bluetooth range of your device and are not available in all countries or languages. Data rates may apply.
  • †
    All orders that deliver free of charge use the lowest-cost option unless otherwise noted. All free returns must be initiated within 15 days of receipt of order by following the instructions found here.