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The official site for Fitbit activity trackers and smartwatches

Google Pixel and Fitbit. Healthier for everyone.

A three-quarter view of the Google Pixel Watch 5 in a Polished Silver Aluminium Case with a Fog Active Band, displaying a modern mesh-patterned watch face.
A three-quarter view of the Google Pixel Watch 5 in a Polished Silver Aluminium Case with a Fog Active Band, displaying a modern mesh-patterned watch face.
Google Pixel Watch 5 with Gemini Intelligence
Our most powerful watch built for your health, fitness and safety.,
A close-up view of a Lavender Woven Band for the Google Fitbit Air highlighting its durable fabric texture and adjustable black connector.
A close-up view of a Lavender Woven Band for the Google Fitbit Air highlighting its durable fabric texture and adjustable black connector.
Google Fitbit Air
The screenless device for effortless health and wellness tracking.

A new relationship with your health.

Effortless tracking and personalised health coaching that’s built with Gemini and adapts to you.
A Gemini conversational interface showing a fitness pivot where the AI suggests switching indoor row workouts to outdoor runs after a user mentions they won't have gym access while travelling.
A Gemini conversational interface showing a fitness pivot where the AI suggests switching indoor row workouts to outdoor runs after a user mentions they won't have gym access while travelling.<sup data-footnote="required-apps"></sup>
Fitness guidance that fits your goals - and your life.
Google Health Coach follows your lead, whether you’re focused on day-to-day progress or chasing longer-term goals. Proactive guidance and flexible training plans help to keep you on track, no matter what life brings.
A personalised sleep insight from Gemini highlighting that the user was awake for over one hour and thirty-two minutes, including a progress bar showing an 'Awake' percentage of 17%.
A personalised sleep insight from Gemini highlighting that the user was awake for over one hour and thirty-two minutes, including a progress bar showing an 'Awake' percentage of 17%.
Take the guesswork out of rest and recovery
Rest is key to progress. Google Health Coach goes beyond tracking your sleep to help you understand your sleep patterns and advises how to improve them. It connects the dots in your data and offers personalised, actionable guidance, helping you wake up ready for what’s ahead.
A proactive health analysis where Gemini answers a question about heart rate variability, showing a steady HRV increase to 52 ms over three months with a supporting data trend graph.
A proactive health analysis where Gemini answers a question about heart rate variability, showing a steady HRV increase to 52 ms over three months with a supporting data trend graph.
See your whole wellbeing journey.
You set the vision. Google Health Coach supports you with personalised, proactive guidance that brings together your fitness, sleep and overall wellness. See how everything’s connected, spot key trends and make choices that help you reach your next milestone on your terms – all with confidence that your data is private and secure.

Accessories to keep you moving.

Google Pixel Watch 3 USB-C Fast Charging Cable
Google Pixel Watch 3 USB-C Fast Charging Cable
Google Pixel Watch Quick Charge Dock
Google Fitbit Bands
Google Fitbit Bands
Google Fitbit Bands
Pixel Watch Bands
Pixel Watch Bands
Pixel Watch Bands
Google Pixel Watch 3 USB-C Fast Charging Cable
Google Pixel Watch 3 USB-C Fast Charging Cable
Google Pixel Watch Quick Charge Dock
Google Fitbit Bands
Google Fitbit Bands
Google Fitbit Bands
Pixel Watch Bands
Pixel Watch Bands
Pixel Watch Bands

Why buy on the Google Store?

Delivery at no extra charge.

Delivery at no extra charge.

Google apps