Google Pixel and The Powerhouse Project have united to launch Pixel FC Academy - a landmark programme that will help young women break into the football content creation and media industry, delivered in partnership with Arsenal FC, Liverpool FC and The FA.

Developed in collaboration with women’s sports experts The Powerhouse Project, the Academy comprises a five month programme of workshops across every aspect of modern sports media, from broadcast punditry, production and written press, to creating viral social content. With Google AI tools on Pixel devices, academy members will be trained on ways to efficiently generate new content ideas, gain insights quickly, and supercharge their creative process.

Supported by hands-on experiences with each of Google Pixel’s partners - Arsenal FC, Liverpool FC and The FA - the sessions will allow Academy members the opportunity to film with the Arsenal and Liverpool Women’s senior teams, get behind the scenes access to an open training session at St George's Park and the chance to go pitchside to cover a live WSL match. On top of this, they’ll go shoulder to shoulder with top pundits from ITV to create digital and social content for their channels during Lionesses matches.

The Academy will also offer members the opportunity to apply for coveted industry placements after graduating, including work experience or paid internships with selected partners, depending on performance.

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Pixel FC Academy is part of a broader commitment between all five founding partners to help increase coverage and visibility of the women’s game, as well as the number of women in football content creation and media, by creating a clear talent pathway.

The programme announcement follows research by YouGov which revealed that 70% of female sports fans aged 16-24 believe sports media is a male dominated industry, with 63% stating that they would be more likely to apply if they saw a greater number of women in prominent roles.

Meanwhile, 56% of respondents said that access to training courses and educational programmes would help them overcome perceived barriers to entry - the biggest of which is a fear of not being taken seriously (58%).

The application window for the Pixel FC Academy is now open to women aged 18+ and closes on November 18th. For more information and to apply, visit www.thepowerhouseproject.co.uk/pixelfcacademy