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Shop to win an Australian Open on-court experience.

Purchase any Google Pixel 10 Series between 6 - 10 January for your chance to win exclusive Australian Open on-court tickets for two, plus flights and accommodation.

The ball is in your court. Make the switch to Google Pixel 10 Series between 6–10 January and you could win an exclusive Australian Open VIP experience for you and a mate. Terms apply.

It’s match point for your old phone – now is the time to ask for a smarter, truer connection to the world. Lead the way with Pixel, designed for people who want more from their phone. Pixel challenges conventions with intelligent, innovative features.

Get unbeatable Google Store deals that you can stack together for super savings, plus take your limited-time chance to win an epic Australian Open courtside experience for two.

Product

Retail price AUD

Value AUD

Pixel 10

From A$1,349

Pixel 10 is on sale from A$1,1491.

AND/OR

Buy the Pixel 10 and get A$300 worth of Google Store credit or your next purchase2.

AND/OR

You may get up to A$400 - A$600 back on a Pixel 10 by trading in an iPhone 14 in good condition3.

Pixel 10 Pro

From A$1,699

Pixel 10 Pro is on sale from A$1,4494.

AND/OR

Buy the Pixel 10 Pro and get A$300 worth of Google Store credit for your next purchase5.

AND/OR

You may get up to A$450–A$700 back on a Pixel 10 Pro / Pro XL by trading in a Pixel 9 series or iPhone 15 Pro in good condition6.

Pixel 10 Pro XL

From A$1,999

Pixel 10 Pro XL is on sale from A$1,7494.

AND/OR

Buy the Pixel 10 Pro XL and get A$300 worth of Google Store credit for your next purchase5.

AND/OR

You may get up to A$450–A$700 back on a Pixel 10 Pro / Pro XL by trading in a Pixel 9 series or iPhone 15 Pro in good condition6.

Pixel 10 Pro Fold

From A$2,699

Pixel 10 Pro Fold is on sale from A$2,3997.

AND/OR

Buy the Pixel 10 Pro Fold and get A$400 worth of Google Store credit for your next purchase8.

AND/OR

You may get up to A$450–A$800 back on a Pixel 10 Pro Fold by trading in a Pixel 9 series and iPhone 15 Pro Max in good condition9.

Pixel 9a

From A$849

Pixel 9a is on sale from A$64910.

Get closer to the Australian Open with Pixel.

Ready to capture the action live? Purchase any Pixel 10 series phone on Google Store Australia between 9:00 AM AEDT Jan 6 and 11:59 PM AEDT 10 Jan and enter our contest for your chance to win an exclusive package for two to the Australian Open^.

The prize package includes:

  • Two courtside tickets to an Australian Open match.

  • Round-trip flights (if applicable) and ground transport.

  • One night of luxury accommodation in Melbourne.

How to enter:

  1. Purchase a Pixel 10 Series phone. Don’t forget to bookmark this page before your purchase so you can come back to enter the contest!

  2. Enter the Australian Open contest through this link. The link will also be on the official Google Store Australia homepage until the end of 10 January.

  3. Answer all the questions in the competition and hit submit. Good luck!

  4. The lucky winner will be emailed by the official Google Store Australia before the end of 13 January. See the full terms and conditions here.

The more creative you are, the better your chance of winning! Hint: Gemini is your ultimate doubles partner for clever responses.

Pixel 10 series: Built for better.

Discover a smarter, simpler way to do everything with a phone designed to enhance, not complicate, your life.

  • Authentic photography: Express your true self using Pixel’s advanced camera technology, engineered to lock in the real life quality of the image. Whether it’s the intensity of a match or a victory selfie, Pixel’s advanced photography and easy-to-edit tools deliver true-to-life results.

  • Gemini – helpful, not hypeful: Experience deeply integrated AI with Gemini that simplifies your real-world problems, like organising a sea of screenshots or managing multiple apps at once. From brainstorming on-the-go with Gemini Live or filtering interruptions with Call Screen, Gemini’s proactive intelligence anticipates your needs before you ask11.

  • Built to last: Powered by Google Tensor, the Pixel 10 Series is custom-built for advanced AI, with 60% more powerful performance than Pixel 9 series phones12. It’s the truest expression of an intelligent Android – unbloated and fast. With the security benefits of Tensor, 7 years of guaranteed OS updates from launch13, and regular Pixel Drops, your Pixel stays on the cutting edge14.

The Pixel 10 series is available in four distinct models: Pixel 10, Pixel 10 Pro, the larger Pixel 10 Pro XL, and the innovative Pixel 10 Pro Fold. To easily compare phones, check out our Pixel comparison guide.

Pixel 10 is on sale from A$1,1491, Pixel 10 Pro is on sale from A$1,4494, Pixel 10 Pro XL is on sale from A$1,7494, and Pixel 10 Pro Fold is on sale from A$2,3997.

Switching made simple. And smarter.

Don’t let your ecosystem anxiety keep you on the sidelines. The switch is easy with Pixel so you can focus on upgrading effortlessly. It takes less than 20 minutes to transfer your essential apps, data, and cherished photos. Use Head Start to start the switch early, saving you more time.

  • Keep the rallies going: Your family can continue to FaceTime® and iMessage® you liked before, thanks to RCS compatibility. Android’s Quick Share and Apple’s AirDrop® are now compatible too, making it easier than ever to connect with loved ones.

  • Keep your kit: You can keep and easily pair many of your existing accessories with Pixel thanks to Qi-2 technology. If you’d like to personalise your new Pixel, check out the many Pixelsnap accessories. Pixel is compatible with everyday apps, plus the Google apps you already use are seamlessly integrated.

  • Coaching you can count on: Pixel is designed to feel intuitive from day one, but if you ever need an assist, help is just a tap away. Get instant troubleshooting from the On-Device Agent, master new features with the My Pixel App, or simply ask Gemini to serve up assistance.

Switching to Pixel 10 series has never been easier, and you can save even more with exclusive Google Store trade-in deals this sale, like up to A$600 back on a Pixel 10, up to A$700 back on a Pixel 10 Pro / Pro XL, and up to A$800 back on a Pixel 10 Pro Fold, all with eligible trade-ins in good condition3,6,9.
Takeaways
Win an exclusive Australian Open experience: Purchase any Pixel 10 series phone between 6 and 10 January, submit your Order ID and show your AO knowledge by answering the questions for a chance to win on-court tickets, travel, and accommodation for two^.Score trade-in value with Google Store exclusives: Get up to A$700 back on Pixel 10 Pro and Pro XL with an eligible trade-in6, plus exclusive Google Store credit5 .Deals on deals: Pixel 10 is on sale from A$1,1491. Purchase Pixel 10 and get A$300 worth of Google Store credit or your next purchase2. Enhanced trade-in with up to A$400 - A$600 back on Pixel 10 by trading in an iPhone 14 in good condition3.
Pixel 10 Pro
Meet the new status pro.
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Pixel 10 Pro
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Meet the Google Pixel 10 series. A new era of power. Switching to Google Pixel from iPhone is a snap. Save with Google Store’s trade-in program - Samsung Galaxy, iPhones and other non-pixel devices accepted.
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  1. Pixel 10 is on sale from A$1,149. Offer valid starting on January 6, 2026 at 9:00 am AET and ends on January 30, 2026 at 11:59 pm AET. Offer available only to residents of Australia aged 18 years or older with shipping addresses in Australia. Unless otherwise specified or permitted on the Google Store, offer cannot be combined with any promotional codes, or with other offers running at the same time. It is non-transferable, and it is not valid for cash or a cash equivalent. Purchase must be made on Google Store Australia. Available only while supplies last. Limit to 2 per customer. Void where prohibited.

  2. Buy the Pixel 10 and get A$300 worth of Google Store credit for your next purchase. Customers will receive an email notifying them Google Store credit is added to their account within 24 hours after the entire order ships. Just add to your cart. Offer valid starting on January 6, 2026 at 9:00 am AET and ends on January 30, 2026 at 11:59 pm AET. Offer available only to residents of Australia aged 18 years or older with shipping addresses in Australia. Offer available only to residents of Australia aged 18 years or older with shipping addresses in Australia. Recipients must have Google Pay profiles registered to the country where purchase was made in order for the Google Store credit to be issued and once issued will be in the currency of the country where purchase was made. Customers who checkout as guests are ineligible to receive the Google Store credit. The Google Store credit can only be used in the country of purchase. Limit 3 per customer. Offer isn’t valid if the qualifying devices are returned. It’s non-transferable, and not valid for cash or a cash equivalent. Offer cannot be combined with any promotional codes, or with other offers running at the same time. Available only while supplies last. Void where prohibited. Google Store credit expires one year from the date of issue. What is Google Store credit? See here for details: https://support.google.com/store/answer/7549796

  3. Get up to A$400 - A$600 back when you trade-in a Pixel 9 series or iPhone 14 phone in good condition with purchase of a new Pixel 10. The boosted trade-in offer is valid starting on January 6, 2026 at 9:00 am AET and ends on January 30, 2026 at 11:59 pm AET. Australian residents 18+ only. Trade-in value of a Pixel 9 series or Iphone 14 phone can only be applied against a new Pixel 10 phone purchase and varies based on condition, year, and configuration of your trade-in device. Value may vary from estimated value following inspection and whether device matches description provided at Trade-in. Your device must be in good working order, power up and have no major screen damage to qualify. You are responsible for deleting all data from the device before dispatching. Device cannot be returned so ensure all data is backed up. ID check will be required. Device trade-in credit will be issued to the original form of purchase used for the device purchase at Google Store or in the form of Store Credit if we’re unable to to credit your original form of payment, if the confirmed trade in value exceeds the value of your new device or if the new device has already been returned in accordance with the applicable Google Store return policy. Credit is based on (and paid after) your device is received matching the description provided at time of estimate. If the condition of the device doesn’t match, or it’s returned late, a new trade-in value will be confirmed. If that amount is at least 75% of the original estimate, the trade-in will continue and that amount will be credited back to you. Devices sent for trade-in must be received within 30 days of receiving your new device, provided the purchased device has not been returned during that time. Devices that are traded in will only be returned if trade-in value is validated to be less than 75% of the estimate. Full T&Cs apply: https://store.google.com/intl/en_au/about/device-trade-in/

  4. Pixel 10 Pro is on sale from A$1,449. Pixel 10 Pro XL is on sale from A$1,749. Offer valid starting on January 6, 2026 at 9:00 am AET and ends on January 30, 2026 at 11:59 pm AET. Offer available only to residents of Australia aged 18 years or older with shipping addresses in Australia. Unless otherwise specified or permitted on the Google Store, offer cannot be combined with any promotional codes, or with other offers running at the same time. It is non-transferable, and it is not valid for cash or a cash equivalent. Purchase must be made on Google Store Australia. Available only while supplies last. Limit to 2 per customer. Void where prohibited.

  5. Buy the Pixel 10 Pro or Pixel 10 Pro XL and get A$300 worth of Google Store credit for your next purchase. Customers will receive an email notifying them Google Store credit is added to their account within 24 hours after the entire order ships. Just add to your cart. Offer valid starting on January 6, 2026 at 9:00 am AET and ends on January 30, 2026 at 11:59 pm AET. Offer available only to residents of Australia aged 18 years or older with shipping addresses in Australia. Offer available only to residents of Australia aged 18 years or older with shipping addresses in Australia. Recipients must have Google Pay profiles registered to the country where purchase was made in order for the Google Store credit to be issued and once issued will be in the currency of the country where purchase was made. Customers who checkout as guests are ineligible to receive the Google Store credit. The Google Store credit can only be used in the country of purchase. Limit 3 per customer. Offer isn’t valid if the qualifying devices are returned. It’s non-transferable, and not valid for cash or a cash equivalent. Offer cannot be combined with any promotional codes, or with other offers running at the same time. Available only while supplies last. Void where prohibited. Google Store credit expires one year from the date of issue. What is Google Store credit? See here for details: https://support.google.com/store/answer/7549796

  6. Get up to A$450 - A$700 back when you trade-in a Pixel 9 series or iPhone 15 Pro phone in good condition with purchase of a new Pixel 10 Pro or Pixel 10 Pro XL. The boosted trade-in offer is valid starting on January 6, 2026 at 9:00 am AET and ends on January 30, 2026 at 11:59 pm AET. Australian residents 18+ only. Trade-in value of a Pixel 9 series or iPhone 15 phone can only be applied against a new Pixel 10 Pro or Pixel 10 Pro XL phone purchase and varies based on condition, year, and configuration of your trade-in device. Value may vary from estimated value following inspection and whether device matches description provided at Trade-in. Your device must be in good working order, power up and have no major screen damage to qualify. You are responsible for deleting all data from the device before dispatching. Device cannot be returned so ensure all data is backed up. ID check will be required. Device trade-in credit will be issued to the original form of purchase used for the device purchase at Google Store or in the form of Store Credit if we’re unable to to credit your original form of payment, if the confirmed trade in value exceeds the value of your new device or if the new device has already been returned in accordance with the applicable Google Store return policy. Credit is based on (and paid after) your device is received matching the description provided at time of estimate. If the condition of the device doesn’t match, or it’s returned late, a new trade-in value will be confirmed. If that amount is at least 75% of the original estimate, the trade-in will continue and that amount will be credited back to you. Devices sent for trade-in must be received within 30 days of receiving your new device, provided the purchased device has not been returned during that time. Devices that are traded in will only be returned if trade-in value is validated to be less than 75% of the estimate. Full T&Cs apply: https://store.google.com/intl/en_au/about/device-trade-in/

  7. Pixel 10 Pro Fold is on sale from A$2,399. Offer valid starting on January 6, 2026 at 9:00 am AET and ends on January 30, 2026 at 11:59 pm AET. Offer available only to residents of Australia aged 18 years or older with shipping addresses in Australia. Unless otherwise specified or permitted on the Google Store, offer cannot be combined with any promotional codes, or with other offers running at the same time. It is non-transferable, and it is not valid for cash or a cash equivalent. Purchase must be made on Google Store Australia. Available only while supplies last. Limit to 2 per customer. Void where prohibited.

  8. Buy the Pixel 10 Pro Fold and get A$400 worth of Google Store credit for your next purchase. Customers will receive an email notifying them Google Store credit is added to their account within 24 hours after the entire order ships. Just add to your cart. Offer valid starting on January 6, 2026 at 9:00 am AET and ends on January 30, 2026 at 11:59 pm AET. Offer available only to residents of Australia aged 18 years or older with shipping addresses in Australia. Offer available only to residents of Australia aged 18 years or older with shipping addresses in Australia. Recipients must have Google Pay profiles registered to the country where purchase was made in order for the Google Store credit to be issued and once issued will be in the currency of the country where purchase was made. Customers who checkout as guests are ineligible to receive the Google Store credit. The Google Store credit can only be used in the country of purchase. Limit 3 per customer. Offer isn’t valid if the qualifying devices are returned. It’s non-transferable, and not valid for cash or a cash equivalent. Offer cannot be combined with any promotional codes, or with other offers running at the same time. Available only while supplies last. Void where prohibited. Google Store credit expires one year from the date of issue. What is Google Store credit? See here for details: https://support.google.com/store/answer/7549796

  9. Get up to A$450 - A$800 back when you trade-in a Pixel 9 series or iPhone 15 Pro Max phone in good condition with purchase of a new Pixel 10 Pro Fold. The boosted trade-in offer is valid starting on January 6, 2026 at 9:00 am AET and ends on January 30, 2026 at 11:59 pm AET. Australian residents 18+ only. Trade-in value of a Pixel 9 series or iPhone 15 Pro Max phone can only be applied against a new Pixel 10 Pro Fold phone purchase and varies based on condition, year, and configuration of your trade-in device. Value may vary from estimated value following inspection and whether device matches description provided at Trade-in. Your device must be in good working order, power up and have no major screen damage to qualify. You are responsible for deleting all data from the device before dispatching. Device cannot be returned so ensure all data is backed up. ID check will be required. Device trade-in credit will be issued to the original form of purchase used for the device purchase at Google Store or in the form of Store Credit if we’re unable to to credit your original form of payment, if the confirmed trade in value exceeds the value of your new device or if the new device has already been returned in accordance with the applicable Google Store return policy. Credit is based on (and paid after) your device is received matching the description provided at time of estimate. If the condition of the device doesn’t match, or it’s returned late, a new trade-in value will be confirmed. If that amount is at least 75% of the original estimate, the trade-in will continue and that amount will be credited back to you. Devices sent for trade-in must be received within 30 days of receiving your new device, provided the purchased device has not been returned during that time. Devices that are traded in will only be returned if trade-in value is validated to be less than 75% of the estimate. Full T&Cs apply: https://store.google.com/intl/en_au/about/device-trade-in/

  10. Pixel 9a is on sale from A$649. Offer valid starting on January 6, 2026 at 9:00 am AET and ends on January 30, 2026 at 11:59 pm AET. Offer available only to residents of Australia aged 18 years or older with shipping addresses in Australia. Unless otherwise specified or permitted on the Google Store, offer cannot be combined with any promotional codes, or with other offers running at the same time. It is non-transferable, and it is not valid for cash or a cash equivalent. Purchase must be made on Google Store Australia. Available only while supplies last. Limit to 2 per customer. Void where prohibited.

  11. Gemini mobile app availability may vary by country and language. Check responses for accuracy. Internet connection required. Features may differ depending on subscription and account. Some apps require setup. Available in select countries and languages.. Available to users aged 18+. Results may vary. Compatible with certain features and accounts.

  12. Compared to Pixel 9. Battery life depends upon many factors and usage of certain features will decrease battery life. Actual battery life may be lower. Over time, Pixel software will manage battery performance to help maintain battery health as your battery ages. See g.co/pixel/battery-tests and g.co/pixel/batteryhealth for details.

  13. With Google Safe Browsing. See safebrowsing.google.com to learn more. Pixel updates for 7 years from when the device first became available on the Google Store in the US. See g.co/pixel/updates for details.

  14. Pixel updates for 7 years from when the device first became available on the Google Store in the US. See g.co/pixel/updates for details.

^ The Google Store Australian Open promotion runs from January 6, 2026 at 9:00am AEDT to January 10, 2026 at 11:59 pm AEDT. Available only to Australian residents aged 18 years or older, with shipping addresses in Australia. To enter, purchase any Pixel 10 series phone (Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL or Pixel 10 Pro Fold) from the Google Store to receive a unique identifying number and complete the Australian Open Google Store Entry Form (available at [insert link here]). Limit of one entry per unique identifying number. Purchases from other retailers are excluded. If the device is returned or the order is cancelled, the entry will be void and entrant ineligible to win. Judging: One (1) winner will be chosen by a panel of judges based on the contest criteria. Notification. The winner will be selected and notified via email by 11:59p.m on January 13, 2026 AEDT (non- winners will not be notified). Prize must be claimed by the winner within 24 hours of notification or it will be forfeited. Prize Package.  Winner will receive two (2) tickets to an Australian Open match on 24 January 2026, return economy air-fares from the winner’s nearest major airport, Australia and one (1) night accommodation in Melbourne and transportation from the hotel to the Australian Open. Prize is non-transferable, and it is not valid for cash or a cash equivalent. Google reserves the right to verify eligibility of winners. An entry that does not comply with the terms and conditions will be considered invalid For full terms and conditions, please visit: https://store.google.com/intl/en_au/ideas/articles/google-pixel-australian-open-giveaway-terms/