Get unbelievable photos from incredible distances with Pro Zoom.

You try to zoom in with your phone, but the result is a blurry, pixelated image that doesn’t do the moment justice. It’s a common frustration that has limited what we can capture with our smartphones. With the new Google Pixel 10 Pro and Pixel 10 Pro XL, that frustration is finally a thing of the past.

Introducing Pro Zoom, a pro-level feature that represents a revolutionary leap beyond previous technologies like Super Res Zoom. It delivers the longest, highest-quality zoom ever on a Pixel, so you can capture unbelievable closeups from far away.

Traditionally, smartphone zoom has come with a compromise. Optical zoom is great but limited to 0.5x, 1x, and 5x. Digital zoom can go further, but it typically works by simply cropping and enlarging a part of the image, which leads to a significant loss of detail and quality. The result is often a photo that you wouldn’t want to share or print.

Pro Zoom on Pixel 10 Pro and Pro XL changes the game completely. It’s not just a simple digital crop or a basic AI enhancement. Think of it as a sophisticated system that pairs the power of brand-new hardware with Google’s cutting-edge AI. At its heart is an upgraded 48 MP 5x telephoto lens, which works in concert with best-in-class generative AI imaging models running directly in the Pixel Camera.

When you pinch to zoom, the phone isn’t just stretching pixels. It’s activating Pixel’s sophisticated zoom technology, which has always integrated state-of-the-art hardware, software, and AI. This builds on the foundation of Super Res Zoom, which already uses advanced machine learning, multiple cameras, and software like HDR+ to deliver high-quality images up to 30x.

To push quality even higher, Pro Zoom introduces powerful new generative models. Powered by the incredible Google Tensor G5 chip, this system captures multiple image frames, analyzes the scene, and uses generative AI to rebuild the distant image with new, detail-rich pixels. The result is a final photo with incredible detail and sharpness, allowing you to zoom smoothly across the entire range all the way up to an astonishing 100x.

Having Pro Zoom in your pocket opens up a whole new world of possibilities for your photography.

• For the moments that matter: Use it to zoom in from a few rows back at a school play to capture the scene, or get stunning, close-up portraits of your pets without disturbing them. And for subjects much farther away, you can capture distant landscapes or wildlife with incredible clarity, getting the perfect shot from any distance.

• For the traveler and adventurer: When you’re exploring a new city, you can capture the intricate architectural details on a historic building from street level. On a nature hike, you can get a breathtaking closeup of a flower on a distant hillside or a bird in a tree without taking a single step closer. It’s like having a bag of professional lenses right in your pocket, ready for any scene.

• For the concert-goer and sports fan: Those seats in the back row no longer feel so far away. Pro Zoom lets you capture the action on stage or on the field with amazing clarity. You can get sharp, share-worthy photos of your favorite stadium or field, making your memories of the event much more vivid and exciting.

The Pixel Camera has always been a standout, and Pro Zoom is one of the key pro-only features that makes the Pixel 10 Pro camera the best on any smartphone. It’s a perfect example of Google’s unique approach to photography, where custom hardware like the Google Tensor G5 chip and the pro triple rear camera system work seamlessly with our most powerful, helpful AI.

This isn’t just about enhancing photos anymore; it’s about intelligently creating them. Enjoy the confidence to frame your shot exactly how you want, without being limited by distance. The world is full of amazing details, and with Pro Zoom on Pixel 10 Pro and Pixel 10 Pro XL, you can finally capture them all.