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A family-owned ramen shop’s recipe for success.
Running a bustling restaurant means long hours and hard work. Here’s how Google Pixel is helping two owners get the job done.

Authentic, handmade Japanese ramen is flavorful and hearty, but its most crucial ingredient – time – can’t be bought from any vendor.

At Tosh’s Ramen, chef-owners Maxwell Peck and Annie Maisat create delicious bowls of ramen the old-fashioned way, taking up to 10 hours to perfect their rich broth and silky noodles.

To make every minute count in their cozy Holladay, Utah ramen shop, Maxwell and Annie turn to their Google Pixel phones and Google Pixel Watches. Pixel tools help the couple manage the many challenges of running a restaurant: from running a bustling kitchen and keeping in touch with customers and vendors to taking gorgeous photos of their dishes for in-house marketing efforts, including their @toshsramen.holladay Instagram account.

“Running a restaurant is difficult,” says Maxwell. “But Google Pixel has streamlined the complexities of our daily lives by giving us a platform that can handle all of our business needs.” Best of all, he notes, the Pixel devices were so easy to set up and connect out of the box that he and Annie were able to start using them immediately. 

“I feel like I have an extra helping hand when working with these products,” Maxwell says, and Annie agrees. While her hands are busy, she uses the Google Assistant built into her Pixel Watch to set a timer while cooking, text staff, and handle other tasks.1 

With those extra sets of hands, Maxwell and Annie are turning their restaurant dreams into a reality.

Tosh’s Ramen chef-owner Maxwell Peck Good ramen takes time, and Pixel helps us make the most of it. Keeping the kitchen humming

Managing and maximizing time is especially crucial during the lunch and dinner rushes, when Tosh’s Ramen is often – and happily – slammed with in-house, carryout, and delivery orders. 

“Good ramen takes time, and Pixel helps us make the most of it,” Maxwell says. 

With pots of broth bubbling, fryers sizzling, and knives chopping, the kitchen’s hum can turn to a roar. But thanks to Clear Calling on her Pixel, which is designed to reduce background noise in loud environments, Annie says that “in our noisy kitchen, I can take important calls without worrying about missing any details.”2

And those details can be critical, whether it’s a vendor calling about a late delivery or an upcoming diner communicating a food allergy. English is a second language for Annie, and with the help of Pixel’s Live Caption feature, she’s easily able to get every detail of her calls. 

When the din of the dinner rush gets extra loud, Maxwell pops in his Pixel Buds Pro and turns on Transparency mode, which lets you hear outside sounds in real time so you can be more aware of your surroundings. 

“With Transparency mode, I can rock to my playlist while remaining aware of everything going on in the kitchen,” he says.

Photos good enough to eat

Since potential customers eat with their eyes when searching for a lunch or dinner spot, Maxwell and Annie know their ramen has to pop visually on their website and social media. But like many mom-and-pop entrepreneurs, they simply don’t have the budget to hire a professional marketing team.

“As a small family-owned business, we handle all our marketing in house,” says Maxwell. “We don’t need to hire a photographer or videographer because of the quality of our camera.” 

To make their ramen look as irresistible as it tastes, Maxwell uses Pixel’s Active Stabilization feature. Even he is wowed by the resulting high-resolution images. “I’ve never seen such amazing quality from a phone,” he says. “It’s basically a DSLR camera.”

Pixel 9 Pro and Pro XL
All pro. Pure magic.
Battery life from morning to night, and morning again

Since they became owners of Tosh’s last January, Maxwell and Annie have regularly put extra-long hours into their labor of love. Thankfully, their Pixel phones have the battery life to support them day and night – and even into the following day.

“With so much happening all the time, it’s easy to forget to charge our phones overnight,” says Annie. “But we can rely on Pixel’s battery to keep us powered through multiple days.3 And if we ever run low, our Pixel charges super-fast to get us back up and running in no time.”4

In fact, if Tosh’s Ramen has an especially busy weekend, Maxwell and Annie are covered, since their Pixel phone batteries can last up to three days in Extreme Battery Saver mode.3 They can even recharge to 50 percent in as little as half an hour.4

Maxwell and Annie say they’ve come to rely on their Pixel devices as key ingredients in the Tosh’s Ramen recipe for success. 

“From staying connected to taking stunning photos and managing our daily operations,” says Maxwell, “our phones, watches, and earbuds have become as essential as our stoves.”5

Experience the delicious results of traditional ramen techniques at Tosh's Ramen. Owners Annie and Maxwell rely on their Pixel phones, Pixel Buds Pro, and Google Pixel Watch to perfect their flavorful noodles and broth. Learn how Pixel can benefit your business today.

Takeaways
Tosh’s Ramen, a small, family-owned business, is using Pixel as an “extra set of hands” to run a busy restaurant The owners’ Pixel phones, watches, and earbuds have become essential in the ramen shopPixel streamlines the complexities out of daily life and can handle business needs
Pixel 9 Pro and Pro XL
All pro. Pure magic.
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Pixel 9 Pro and Pro XL
Pixel 9
Pixel Buds Pro 2
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  1. Data rates may apply. Google Assistant and some related features are not available in all languages. See g.co/assistant/languages for updates to language availability. Connected home control requires compatible smart devices.

  2. Not available on VOIP calls. Call quality depends on environment, carrier network conditions, and many other factors. Actual results may vary.

  3. For “over 24 hours”: Estimated battery life based on testing using a median Pixel user battery usage profile across a mix of talk, data, standby, and use of other features. Average battery life during testing was approximately 31 hours. Battery testing conducted on a major carrier network. For “Up to 72 hours”: Estimated battery life based on testing using a median Pixel user battery usage profile across a mix of talk, data, standby, and use of limited other features that are default in Extreme Battery Saver mode (which disables various features including 5G connectivity). Battery testing conducted on a major carrier network. For both claims: Battery testing conducted in California in mid 2022 on pre-production hardware and software using default settings, except that, for the “up to 72 hours” claim only, Extreme Battery Saver mode was enabled. Battery life depends upon many factors and usage of certain features will decrease battery life. Actual battery life may be lower.

  4. Fast wired charging rates (up to 20 watts on Pixel 7 and up to 23 W on Pixel 7 Pro) are based upon use of the Google 30W USB-C® Charger plugged into a wall outlet. Actual results may be slower. Adapters sold separately.

  5. Pixel Buds and Pixel Watch are sold separately.