Protect your new device with Preferred Care.

Preferred care is an insurance programme that gives you replacement coverage for your Pixel device purchased at checkout or within 30 days.

Protect your new device with Preferred Care.

Preferred care is an insurance programme that gives you replacement coverage for your Pixel device purchased at checkout or within 30 days.
A collage of a person squatting while wearing Pixel Watch 2, a person skateboarding while wearing Pixel Watch 2 and holding Pixel 8, a close-up of Pixel 8a in Aloe colour and a close-up of Google Pixel Watch 2 in Bay colour.
The benefits of Preferred Care.
Pay monthly or upfront.Pay for your protection plan monthly until cancelled (up to 60 months) or upfront (2-year cover). Find the full list of eligible devices in the FAQ below.
Replacements are dispatched in a day.A replacement device will be dispatched the next working day after your replacement claim is approved.
Worry-free replacements from loss and theft.Upgrade to loss and theft coverage for even more protection if your device goes missing or gets stolen. Max. three claims in a rolling 12-month period.
Seamless, one-time payment for protected coverage.Pay for your protection plan at checkout or within 30 days of purchase. Find the full list of eligible devices in the FAQ below.
A side-on view of person holding their Pixel 8 in Rose in their left hand, their right hand tapping the screen. The back of the phone is visible, and faces 45 degrees away.

Choose the best plan for you.

Preferred Care includes accidental damage like drops, liquid spills, screen damage and cracks.

Preferred Care with Loss and Theft covers everything included in Preferred Care plus replacement for your Pixel device if it cannot be located.

Choose the best plan for you.

Preferred Care includes accidental damage like drops, liquid spills, screen damage and cracks.

Preferred Care with Loss and Theft covers everything included in Preferred Care plus replacement for your Pixel device if it cannot be located.

Protect any of these devices with Preferred Care.

Get protection for your device in the event of a covered breakdown.
+1
Pixel 9 Pro & Pro XL
From £8.99/month until cancelled
The front and back of Pixel 8 in Hazel. The front display shows a cloud of colours.
+1
Pixel 9
From £6.49/month until cancelled
Pixel 9 Pro Fold
From £13.99/month until cancelled
+1
Google Pixel Watch 3
From £4.49/month until cancelled
+1
Pixel 8 Pro
From £8.99/month until cancelled
+1
Pixel 8
From £6.49/month until cancelled
+1
Pixel 8a
From £4.49/month until cancelled
Pixel Tablet
From £5.99/month until cancelled
+1
Google Pixel Watch 2
From £4.49/month until cancelled

How to enrol.

How to enrol.

Enrol at time of purchase.

1. Select your desired device and begin configuring it.

2. In the Preferred Care section, select the plan you want by clicking 'Add'.

3. Complete the checkout process. Your coverage period begins on the date Google ships your device.

Enrol at time of purchase.

1. Select your desired device and begin configuring it.

2. In the Preferred Care section, select the plan you want by clicking 'Add'.

3. Complete the checkout process. Your coverage period begins on the date Google ships your device.

Enrol within 30 days after device purchase.

1. Navigate to the Preferred Care management page.

2. Locate the device order you'd like to add Preferred Care to and click 'Review and buy'.

3. Once Preferred Care is purchased, a new order will be generated with a separate email confirmation.

Enrol within 30 days after device purchase.

1. Navigate to the Preferred Care management page.

2. Locate the device order you'd like to add Preferred Care to and click 'Review and buy'.

3. Once Preferred Care is purchased, a new order will be generated with a separate email confirmation.

How to file a claim and receive your replacement device.

Step 1

Visit your membership portal and select the applicable device. Once filing is complete, you will receive a confirmation email.

Step 2

Keep an eye out for delivery and wait for your replacement device to arrive.

Step 1

Visit your membership portal and select the applicable device. Once filing is complete, you will receive a confirmation email.

Step 2

Keep an eye out for delivery and wait for your replacement device to arrive.

Step 3

Remove the SIM card from the old device and insert it into the new device. If possible, reset the old device to factory settings before sending.

Step 4

Fill in the delivery label with the required information. Place the old device in the box that the replacement device came in and send it with a prepaid delivery label.

Step 3

Remove the SIM card from the old device and insert it into the new device. If possible, reset the old device to factory settings before sending.

Step 4

Fill in the delivery label with the required information. Place the old device in the box that the replacement device came in and send it with a prepaid delivery label.

Frequently asked questions.

  • 1
    Preferred Care is an insurance plan designed to provide comprehensive protection beyond the standard warranty. This insurance is administered by Asurion Europe Limited (‘Asurion’), which is authorised and regulated by the Financial Conduct Authority (no.502545), registered in England and Wales with company number 6568029 at Vantage London, Great West Road, Brentford, TW8 9AG. The Insurer is WDP Insurance Limited, which is authorised by the Gibraltar Financial Services Commission, and is subject to limited regulation by the Financial Conduct Authority and the Prudential Regulation Authority. Details about the extent of Asurion’s regulation by the Financial Conduct Authority and Prudential Regulation Authority are available on request. WDP is registered in Gibraltar with company number 115687 at 1st Floor, Grand Ocean Plaza, Ocean Village GX11 1AA, Gibraltar. Go to fca.org.uk/register or call 0800 111 6768 (Freephone) or 0300 500 8082 to check the Financial Conduct Authority’s register.
  • 2
    Google will send you a replacement device to replace your damaged or lost device under the Preferred Care plan that is a new or refurbished model that is functionally equivalent to your original device. If your specific model or colour is unavailable, Google may offer you a replacement with similar features in a different colour or with a different storage capacity. Upgrading to a higher storage capacity or choosing a different colour is not possible under the plan. There is a limit of 3 claims per rolling 12-month period, and coverage starts from the date you purchase a Preferred Care Policy.
  • 3
    While excess fees are not included in the plan cost, they contribute to the cost of your replacement device under Preferred Care. These fees vary depending on your device's value at purchase and the claim type (accidental damage or loss/theft). For example, a Pixel 7a would have a £39 excess fee for accidental damage and a £59 excess fee for loss or theft. You can find the full breakdown of excess fees for each Google device in the Preferred Care UK Frequently Asked Questions. Preferred Care covers malfunctions and accidental damage to your device that affect its functionality. Cosmetic damage, such as scratches or dents, is generally not covered unless it is accompanied by a cracked screen that compromises the functionality or waterproofing of the device.
  • 4
    If your claim is approved, your replacement phone will be shipped with next business day service (excluding weekends and bank holidays). Replacement devices are usually shipped the next business day for claims approved before 08:00 Monday to Friday and 16:00 on weekends. However, a few things can influence the actual delivery time. If extra verification is needed for your claim, or if your specific device model is out of stock (resulting in a different model being offered), then delays are possible. To receive a more accurate timeframe and information about tracking your device, please sign in to your Preferred Care portal after your claim is approved.
  • 5
    To remove all data from your phone, you can reset your phone to factory settings. Factory resets are also called “formatting” or “hard resets.” Learn how to reset your device here. Some third-party apps and data may not be transferred automatically. For more info, visit g.co/pixel/copydatahelp.
  • *
    Late or missing repayments may have serious consequences for you and cause you serious money problems. Google Commerce Limited is an Appointed Representative of Product Partnerships Limited which is authorised and regulated by the Financial Conduct Authority (FCA) for regulated consumer credit activities; Product Partnerships Limited's FCA registration number is 626349, and its address is Suite D2 Joseph's Well, Hanover Walk, Leeds, LS3 1A. We act as a credit broker, not a lender. Google Store Financing is a financing solution issued and serviced solely by Klarna Financial Services UK Limited. Please note that Pay in 3 instalments and Pay in 30 days agreements are not regulated by the FCA. Finance is only available to permanent UK residents aged 18+, subject to status, T&Cs and late fees apply. Application decisions are made solely by Klarna Financial Services UK Limited. Terms and conditions apply. Subject to financial circumstances. If you would like to know how complaints are handled, see Google's Complaints Handling Process. You can also find information about referring a complaint to the Financial Ombudsman Service (FOS) at financial-ombudsman.org.uk. Klarna’s Pay in 3 instalments and Pay in 30 days are unregulated credit agreements. Borrowing more than you can afford or paying late may negatively impact your financial status and ability to obtain credit. 18+, UK residents only. Subject to status. Ts&Cs and late fees apply.